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Planet42: Making Affordable Car Renting a Reality in South Africa and Mexico

By Oluchukwu Ikemefuna

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In a world where owning a car isn’t just a dream but an achievable reality, Planet42—a pioneering vehicle rental startup company—is making waves in South Africa and Mexico by revolutionizing the car rental market and unlocking mobility for many.

Planet42 aims to make affordable car renting a reality in these regions by recognizing the essential role of mobility in economic growth and personal empowerment. They provide individuals with the freedom of mobility, unlocking new opportunities for economic advancement and societal progress.

In this piece, we’ll be reviewing all you need to know about this vehicle rental startup and how it would impact the car rental market.

What is Planet42?

Planet42 is not just another vehicle rental startup in the car rental market; it’s a trailblazer in the realm of car ownership solutions, particularly tailored for the unique challenges faced by individuals in South Africa and Mexico.

The company’s innovative car subscription service offers a “rent-to-own” model, revolutionizing the traditional concept of car ownership. With Planet42, individuals can choose their desired vehicle and subscribe for a fixed term, typically ranging from 24 to 60 months. 

What sets Planet42 apart is its flexible payment structure, which includes insurance and maintenance costs, making it akin to a car loan but without the burden of hefty down payments and convoluted paperwork.

The target audience for Planet42’s services comprises individuals who encounter obstacles to traditional car ownership, such as exorbitant car prices, limited access to credit, or unreliable public transportation systems. By catering to the needs of this demographic, Planet42 is providing access to mobility and empowering individuals to achieve greater economic independence and social mobility.

Planet 42 is driven by its mission to make car ownership accessible to all ,thus has experienced remarkable growth and secured substantial funding, underscoring the effectiveness of its innovative model. Beyond offering car subscriptions, Planet42 envisions itself as a comprehensive mobility solutions provider, aiming to diversify its offerings to include services such as carpooling, ride-hailing, and even facilitating used car sales.

In essence, Planet42 represents a paradigm shift in the car rental market, challenging conventional notions of car ownership and paving the way for a more inclusive and sustainable mobility ecosystem in emerging through use of technology and innovative business models, Planet42 is not only disrupting the status quo but also creating new possibilities for individuals and communities to thrive in an increasingly interconnected world.

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What is the vision behind this vehicle rental startup?

Planet42’s vision goes beyond merely offering car rental services; it aims to revolutionize the way transportation is accessed and utilized in underserved communities. It leverages on cutting-edge technology and advanced data analytics not only to provide affordable and flexible car rental solutions but also redefining the entire mobility ecosystem.

The company understands that traditional car rental markets often fail to address the unique needs and challenges faced by individuals in South Africa and Mexico, particularly those from low-income or marginalized backgrounds.

Therefore, Planet42’s approach is rooted in inclusivity and accessibility, ensuring that everyone, regardless of their financial status or credit history, has access to reliable transportation.

Furthermore, Planet42’s commitment to innovation extends beyond its business model. The company continuously invests in research and development to identify new ways to enhance the customer experience, improve operational efficiency, and minimize environmental impact.

Whether through the development of user-friendly mobile applications, the introduction of electric or hybrid vehicle options, or the implementation of sustainable practices, Planet42 is dedicated to driving positive change and creating a more sustainable and equitable future for all.

Planet42’s vision is not just about renting cars; it’s about empowering individuals, transforming communities, and shaping the future of mobility. By democratizing access to transportation and fostering a culture of innovation and inclusivity, Planet42 is paving the way for a more connected, accessible, and prosperous society in South Africa, Mexico, and beyond.

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What are Planet 42’s aims and benefits as an entity in the car rental market?

Planet42’s primary aim is to break down barriers to transportation and empower individuals with the freedom to access reliable and affordable car rental services. By eliminating the need for credit checks, Planet42 ensures that car renting is accessible to all, regardless of their credit history or financial status.

This inclusive approach opens up opportunities for those who may have been excluded from traditional rental options, enabling them to enjoy the benefits of personal mobility.

In addition to its inclusive policies, Planet42 offers flexible payment options tailored to the diverse financial circumstances of its customers. Whether individuals prefer weekly or monthly installments, Planet42 accommodates varying budgets and income levels, making car renting a feasible option for a wide range of individuals.

Moreover, Planet42 boasts a diverse fleet of vehicles, ranging from compact cars to SUVs, to cater to different needs and preferences. Whether customers require a vehicle for daily commuting, family trips, or business purposes, Planet42 ensures that they can find the perfect vehicle to suit their specific requirements

Also, every rental from Planet42 comes with comprehensive insurance coverage, providing customers with peace of mind and protection against unforeseen accidents or damages. This ensures that customers can enjoy their rental experience without worrying about potential liabilities.

Lastly, Planet42 prioritizes customer convenience by offering a user-friendly mobile app and website, enabling customers to easily book and manage their car rentals from the comfort of their homes. This streamlined booking process enhances the overall customer experience, making car renting with Planet42 efficient and hassle-free. 

By fulfilling these aims and offering these benefits,this vehicle rental startup aims to transform the car rental market in South Africa, Mexico, and beyond, fostering economic growth and improving the quality of life for individuals across diverse communities.

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What is planet 42‘s latest achievement?

Planet42, a company from Estonia but based in South Africa, has recently secured a whopping $100 million to expand its business in South Africa and Mexico. The money comes from different sources: $15 million from investors, including Naspers Limited, Andrew Rolfe, and Change Ventures, $10 million in debt from shareholders, and a $75 million credit line from Rivonia Road Capital.

With this funding, Planet42 aims to grow its operations in South Africa and kickstart its presence in Mexico. In South Africa, they plan to add about 10,000 more cars to their fleet, while in Mexico, they’re still figuring out how to attract customers and set up dealerships. They’ve already started testing the market there with about 250 cars.

They’re eyeing the Mexican market because they see similarities between it and South Africa, especially in terms of income levels, car ownership, and the need for better financial services. Public transportation in both countries is also seen as inadequate, creating a big opportunity for a service like theirs.

Planet42 uses special computer programs and data to evaluate a customer’s risk level and offer them a deal to buy a car from a dealership within minutes. They have a network of nearly a thousand car dealerships, which brings in about 40% of their sales.

The company claims to be helping improve mobility in South Africa by filling the gap left by banks that are hesitant to lend money to people to buy cars, as well as addressing the problems with unreliable public transport.

Their goal is to capture about 1% of the used car market each year, which would mean having a fleet of around 200,000 cars. The $100 million they’ve raised will be crucial in achieving this.

Despite reports suggesting slow growth in the car rental industry in regions like Africa, South America, and the Middle East, Planet42 and its investors are confident in the industry’s potential for growth in Africa, especially with such a significant investment backing them up.

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What is this vehicle rental startup’s future goals?

Planet42’s vision extends far beyond merely renting cars; they aspire to evolve into a comprehensive mobility solutions provider. Their goal is to offer a diverse range of services, including carpooling, ride-hailing, and facilitating used car sales.

This comprehensive approach reflects their commitment to addressing the diverse transportation needs of individuals in developing economies.

By integrating additional services such as carpooling, Planet42 aims to foster a sense of community and collaboration among users. In areas where public transportation options are limited, carpooling can provide a cost-effective and environmentally friendly alternative for commuters. Planet42’s platform will facilitate connections between individuals traveling in the same direction, thereby optimizing resources and reducing congestion on roads.

Moreover, the introduction of ride-hailing services further enhances accessibility and convenience for users. Whether it’s an early morning commute or a late-night journey, users can rely on Planet42 to connect them with reliable drivers, ensuring safe and efficient transportation at any time of the day.

Also, Planet42 recognizes the aspirations of individuals to own their own vehicles. Through their platform, they intend to streamline the process of purchasing a used car by providing a curated selection of quality vehicles at affordable prices. This initiative not only promotes individual mobility but also contributes to economic empowerment by enabling individuals to fulfill their aspirations of car ownership.

In essence, Planet42’s expansion beyond car rentals signifies their broader mission to revolutionize mobility and improve the quality of life for people in South Africa, Mexico, and beyond. By offering a comprehensive suite of services, they aim to redefine the way people travel, fostering greater accessibility, affordability, and sustainability in transportation.

What is the future of Mobility on the car rental markets?

Planet42’s success story showcases the transformative potential of innovation and adaptability in addressing pressing societal challenges. By revolutionizing the accessibility and convenience of car ownership, they are empowering individuals and contributing to a future where mobility is more inclusive and dynamic. Their model not only facilitates transportation but also serves as a catalyst for social and economic empowerment.

As Planet42 continues to expand its footprint, it presents a fascinating opportunity to observe how it shapes the future of mobility not only in South Africa and Mexico but also across the globe.

Their commitment to inclusivity and affordability sets a new benchmark for the industry, inspiring similar initiatives in other emerging markets worldwide. The future of mobility transcends mere vehicle rental; it encompasses broader principles of accessibility, sustainability, and connectivity, all of which are central to Planet42’s ethos.

In the years ahead, we can anticipate Planet42 exploring new avenues for growth and innovation, potentially through collaborations with local communities, government bodies, and technology partners. Emerging technologies like electric vehicles and autonomous driving present exciting prospects for further enhancing accessibility and efficiency in transportation.

In essence, the future of mobility in the car rental market is being shaped by pioneers like Planet42, who are committed to dismantling barriers and empowering individuals to explore new horizons.

Their vision extends beyond providing a means of transportation; it envisions a world where everyone has the freedom to pursue opportunities, connect with their communities, and build a better future. As Planet42 continues to lead the charge towards a more inclusive and mobile society, its impact will reverberate across borders, transforming lives and shaping the landscape of mobility for generations to come.

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How does Planet42 make car renting affordable?

Planet42 offers flexible payment plans with weekly or monthly installments, eliminating the need for extensive credit checks. This makes car renting accessible to individuals with varying financial circumstances.

What types of vehicles does Planet42 offer for rent?

Planet42 provides a diverse fleet of vehicles ranging from compact cars to SUVs, catering to different needs and preferences of customers in South Africa and Mexico.

Do I need a credit history to rent a car from Planet42?

No, Planet42 does not require a credit history or credit card for renting a car. They offer inclusive rental services, making car renting accessible to individuals with limited credit history or financial resources.

How can I book a car rental with Planet42?

Customers can easily book a car rental through Planet42’s user-friendly mobile app or website. The booking process is streamlined and convenient, allowing customers to select their desired vehicle and rental period with ease.

What insurance coverage does Planet42 provide with its car rentals?

Planet42 includes comprehensive insurance coverage with every rental, offering protection against unforeseen accidents or damages during the rental period.

Can I rent a car from Planet42 for a short-term or long-term period?

Yes, Planet42 offers flexible rental options, allowing customers to rent a car for short-term or long-term periods based on their specific needs and preferences.

How does Planet42 contribute to societal impact in South Africa and Mexico?

Planet42’s affordable car rental services empower individuals with the freedom of mobility, enabling access to education, healthcare, employment opportunities, and entrepreneurship, thereby fostering social and economic empowerment in communities.

Is Planet42 planning to expand its services to other countries beyond South Africa and Mexico?

While there may be no immediate plans disclosed, Planet42’s success story in South Africa and Mexico may inspire future expansions into other emerging markets where access to affordable transportation is limited


The vehicle rental startup’s innovative approach to making affordable car renting a reality in South Africa and Mexico signifies a transformative shift in the mobility landscape.

By prioritizing inclusivity, flexibility, and accessibility, Planet42 is not just providing a service; it is empowering individuals, unlocking opportunities, and driving positive socio-economic impact in communities.

As Planet42 continues to grow and expand its footprint, its vision of a more inclusive and mobile future serves as a beacon of hope, inspiring similar initiatives and driving meaningful change across borders.

Through its commitment to innovation and social responsibility, Planet42 is not only reshaping the car rental market but also paving the way for a brighter and more equitable future for all.


  • planet42 – Struggling to get a car?
  • techcabal – Planet42 bags $100 million to make affordable car renting a reality in South Africa and Mexico


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Blessing Ukibe
Blessing Ukibe

Medical Student at Nnamdi Azikiwe University|Tech content expert at Silicon Africa Technology|Lover of fun books and fun fun ☺️

Articles: 90

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