Enter your email address below and subscribe to our newsletter

Full Details on Hustler Fund Application in Kenya 2024

By Oluchukwu Ikemefuna

Share your love

In recent years, the Hustler Fund has emerged as a pivotal player in Kenya’s economic landscape, serving as a catalyst for entrepreneurship and economic empowerment. It was Established with the aim of addressing financial disparities and fostering innovation, the fund plays a crucial role in supporting individuals and businesses in their pursuit of success.

In the face of economic challenges and opportunities, the fund stands as a beacon of hope, providing a lifeline for those seeking financial assistance to turn their dreams into reality. Its strategic importance in the current economic climate cannot be overstated, making it a subject of significant interest and study.

In this article we’ll be reviewing its historical roots and look into the fund’s key role in shaping the entrepreneurial ecosystem in Kenya. 

What Is Hustler Fund?

The Hustler Fund, also known as the Financial Inclusion Fund, is a Kenyan government initiative launched in November 2022. Its purpose is to provide accessible and affordable credit to individuals and micro-businesses, offering an alternative to high-interest loans.

The Hustler Fund Group loan product (the second product of the Hustler Fund) was also launched  by President William Ruto on June 1, 2023 during the Madaraka Day  celebrations in Embu County. It follows the success of the Hustler Fund Personal loan product that has disbursed close to Kes 30 billion to over 20 million Kenyans since its launch on 30th November 2022.

This initiative offers two types of loans catering to different needs and purposes. The first type is directed at personal requirements, providing amounts from Ksh 500 to Ksh 50,000, while the second type supports micro-businesses with loan amounts ranging from Ksh 10,000 to Ksh 200,000.

Key Features and Benefits encompass a fixed interest rate of 8% per annum for both loan types, lower than many other loan options in Kenya. No collateral is required for qualification, and the application process is convenient, allowing submissions through USSD code 254# or mobile apps, with quick approval and disbursement times.

Eligibility Criteria vary for Individual Loans, open to Kenyan citizens aged 18+ with a valid ID and active mobile number, without the need for a credit history check. Biashara Loans require meeting individual loan requirements, possessing a valid business number, and having a KRA pin linked to the business.

The initiative’s Potential Impact is aimed at increasing financial inclusion by providing credit access to those often excluded from traditional banking systems. Through affordable loans, it aims to empower individuals and micro-businesses, contributing to economic growth in Kenya.

It’s crucial to note that the program is still relatively new, and its long-term impact is yet to be fully understood. Responsible borrowing is emphasised, as defaulting on loans can have negative consequences.

Read Also:2024 ways to check Airtel number and data balance

How to register an account for Hustler Fund Application.

The following are steps to follow when registering an account on the Hustler Fund platform: 

  • Sign up for the Hustler Fund through USSD code or your mobile service provider’s app.
  • Accept the Terms and Conditions to join the Hustler Fund.
  • Enter your mobile money PIN.
  • You will receive an SMS confirming successful registration and the assigned borrowing limit.
  • If registration fails, you’ll be notified via SMS too.

Read Also: Global Tech Layoffs: eBay Cuts 1,000 Jobs

How to apply for the Biashara loan

After signing up and getting your loan limits, here’s how to apply for the loan in simple steps:

  • Dial *254# on your mobile phone.
  • Choose your business category (like agriculture, trade, manufacturing, or service providers).
  • Enter your business registration number and the KRA pin linked to your business.
  • Pick the loan request option to see the limit, interest, and loan duration.
  • Type in the loan amount and press OK.
  • Confirm the loan details as shown.
  • Enter your Mobile Money pin.
  • You’ll get an SMS confirming your loan allocation with all the necessary details.

The fund is also accessible through the mobile application platforms of all the mobile network operators in Kenya which includes Airtel Kenya, Telkom Kenya, and Safaricom.

Understanding these steps helps applicants confidently navigate the process, increasing their chances of getting support from the Hustler Fund. This straightforward approach aligns with the fund’s goal of fostering a thriving entrepreneurial ecosystem in Kenya.

Read also:Latest FNB Universal Branch Code 2024

Businessman calculating virtually loans accrued for the year.

What is the Eligibility criteria for Hustler Fund Application?

To be eligible for the Hustler Fund, you need to meet specific requirements. These criteria are carefully designed to match the fund’s goals and ensure that help goes to those who can benefit the most. If you’re a Kenyan looking to apply, you should:

  • Be a permanent resident of Kenya.
  • Be at least 18 years old.
  • Hold a valid Good Conduct certificate.
  • Fall into the low-income group.
  • Be part of credit societies or investment groups that will vouch for you.

Understanding and fulfilling these criteria is crucial for a successful application. It’s recommended that applicants carefully go through each requirement, tailor their proposals accordingly, and effectively highlight their qualifications to increase their chances of getting support from the Hustler Fund.

Read also:Veteran Who Led Work on Home Devices and Apple’s Car Project Exits for Top Rivian Product Role

What is the Loan limit of Hustler Fund?

The personal loan platform offers a range of Ksh500 to Ksh50,000, and for chamas, the next product spans from Ksh50,000 to Ksh250,000. 

Subsequent offerings will increase progressively. According to Ruto, speaking at a Kenya Kwanza Parliamentary Group meeting at State House, the loan amounts provided will vary depending on the specific business requirements of the applicants.

 Access to loans from the Hustlers Fund will be facilitated through financial institutions such as banks, microfinance institutions, and Saccos.

Read Also: How to Send Please Call Me on MTN, Vodacom, Telkom and Cell C in South Africa.

How to apply for the Biashara Loan for Businesses 

To apply for the Biashara Loan for Businesses, follow these steps:

  • Start by forming either a women’s or a youth group.
  •  Develop a business proposal outlining your venture.
  • Obtain a Certificate of Good Conduct as part of the eligibility criteria.
  • Share your home address as part of the application.
  • Secure the signatures of four guarantors, two of whom should be your relatives.
  • Commit to a nondisclosure agreement, acknowledging potential legal consequences, including a jail term, if you fail to repay the loan within 6 months.
  • Open a bank account with either National Bank or KCB.
  • Present your KRA Pin during the application process.

These steps ensure you meet the necessary requirements for the Biashara Loan, supporting your business endeavours.

Read also:”Wangiri” Missed Call Scam: NCC Warns Nigerian Phone Users

Who can Qualify for the Hustler Fund Microloan for Groups?

The Hustler Fund Microloan for groups is available to any group registered with the Micro and Small Enterprises Authority (MSEA). To qualify, the group should have at least ten (10) members, each aged 18 years or above, holding a valid National ID.

Members are required to have a registered mobile wallet with one of the three MNO networks (Airtel, Safaricom, Telkom) for over 90 days. It’s essential that group members have not defaulted on previous Hustler Fund Personal loans.

Read Also:Central Bank of Angola Escapes Hack

What are the Hustler Fund Application Categories?

The Hustler Fund provides diverse funding categories tailored to meet specific entrepreneurial needs. These include startup capital, support for expansion and scaling, research and innovation grants, initiatives for social impact, funding for technology and digital innovation, agricultural and rural development grants, and grants for women and youth entrepreneurship. 

Also, the fund aligns with global sustainability goals by supporting green and sustainable business projects. It’s important to note that the fund also offers three types of loans, catering to individuals, groups, and small enterprises/co-operatives. 

This comprehensive approach ensures that a wide range of ventures in Kenya, from startups to established businesses, can find the support they need, contributing to the country’s overall economic development.

Read also:Latest Updates on JAMB CBT Mock 2024

What’s the Success Story Behind Hustler Fund?

The Hustler Fund has seen impactful success stories that highlight its significant role in fostering economic growth and empowerment:

  • An entrepreneur, backed by the fund, turned a small business idea into a thriving enterprise, creating job opportunities within the community.
  • In agriculture, a project supported by the fund leveraged technology to enhance farming practices, increasing productivity and showcasing the potential of technology in shaping the future of agriculture.
  • The fund facilitated sustainable business initiatives, leading to reduced carbon emissions and active engagement in environmental conservation efforts, emphasizing a commitment to a greener future.
  • Targeted support for women and youth entrepreneurs resulted in breaking barriers and turning innovative ideas into successful ventures.
  • Social impact projects supported by the fund directly contributed to community development in areas such as education, healthcare, and infrastructure, fostering inclusive economic growth.
  • Ventures receiving startup capital and expansion grants not only survived initial challenges but thrived, leading to job creation and economic stimulus.
  • In the realm of research and innovation, projects supported by the fund pushed the boundaries, resulting in advancements with the potential to shape industries and contribute to global innovation.

These success stories collectively showcase the tangible impact of the Hustler Fund on Kenya’s entrepreneurial landscape, emphasising its pivotal role in driving economic development and fostering a resilient and innovative future.

Read Also:Latest Way to Check GOG Payslip, ePayslip 2024

What are the Challenges Hustler Fund Encounters?

The Hustler Fund faces challenges such as a high volume of applications, diverse proposal types, limited resources for high-impact ventures, and the need for effective monitoring and evaluation. 

To address these issues, streamlined application processes, tailored evaluation criteria, clear guidelines, and strategic partnerships are crucial. 

Additionally, adapting to technological changes, ensuring inclusivity through targeted outreach, managing expectations transparently, and establishing contingency plans for unforeseen external factors contribute to overcoming challenges and refining the fund’s effectiveness. 

These solutions collectively strengthen the fund’s ability to support a diverse range of ventures and foster resilience in Kenya’s entrepreneurial ecosystem.

Read also:Meta Restricts Teen Chatting on Facebook and Instagram

What is the Future Look of Hustler Fund?

The future direction of the Hustler Fund is committed to leaving a lasting impact and continuously improving. Here are the key aspects shaping its path ahead:

  • Embracing innovation and adapting to emerging technologies and business trends.
  • Expanding funding opportunities to reach a wider spectrum of entrepreneurs, exploring new categories and diverse funding sources.
  • Enhancing support for research and development, focusing on innovation, technological advancements, and groundbreaking research.
  • Strengthening strategic partnerships with government bodies, private sector entities, and international organizations.
  • Dedication to inclusive entrepreneurship initiatives, with targeted programs for women, youth, and entrepreneurs from underserved communities.
  • Maintaining a robust monitoring and evaluation framework for continuous improvement and agility.
  • Proactive community engagement and outreach initiatives to increase awareness and encourage participation.
  • Integrating global best practices in entrepreneurship support, learning from successful models worldwide.
  • Focus on environmental sustainability by supporting ventures with green and sustainable practices.

Through these strategies, the Hustler Fund aims to sustain its impact and play a vital role in shaping Kenya’s entrepreneurial landscape, remaining adaptable, inclusive, and at the forefront of fostering economic empowerment and innovation.

Read Also:Does AI Help or Hurt the Tech Sector


What is the Hustler Fund?

The Hustler Fund is a Kenyan government initiative providing affordable credit to individuals and micro-businesses as an alternative to high-interest loans

Who is eligible to apply for the Hustler Fund?

Individuals, businesses, and entrepreneurs in Kenya aligning with the fund’s objectives, demonstrating financial viability, and showcasing potential for economic impact.

How do I apply for a loan from the Hustler Fund?

Apply through USSD code 254# or mobile apps of participating network operators for quick processing

What types of loans does the Hustler Fund offer?

Individual Loans (Ksh 500 to Ksh 50,000) and Biashara Loans (Ksh 10,000 to Ksh 200,000).

What types of projects does the Hustler Fund support?

The fund supports startups, expansions, research and innovation, social impact, technology-driven enterprises, agricultural initiatives, women and youth entrepreneurship, and green businesses.

What are the key benefits of the Hustler Fund loans?

Competitive fixed interest rates of 8% per annum, and no collateral required.

Who is eligible for Individual Loans from the Hustler Fund?

Kenyan citizens aged 18+, with a valid ID and active mobile number. No credit history check.

What is the eligibility criteria for Biashara loan?

Meet specific loan requirements, possess a valid business number, and have a linked KRA pin.

How does the Hustler Fund contribute to financial inclusion?

Increases financial inclusion by providing affordable credit to those excluded from traditional banking.


The comprehensive exploration of the Hustler Fund’s application process, eligibility criteria, funding categories, success stories, challenges, and future outlook underscores its pivotal role in Kenya’s entrepreneurial ecosystem.

As a catalyst for economic growth, the fund has demonstrated its commitment to supporting a diverse range of ventures, fostering innovation, and contributing to community development.

The success stories illuminate the transformative impact of the fund, showcasing how financial support, targeted initiatives, and strategic investments have empowered entrepreneurs to create sustainable businesses and make positive contributions to society.

While challenges exist, the fund’s proactive approach in addressing them through streamlined processes, tailored criteria, and continuous improvement initiatives reflects a commitment to excellence. The future outlook emphasizes a dynamic and adaptive strategy, ensuring that the fund remains a driving force in Kenya’s economic landscape.

In essence, the Hustler Fund stands not only as a financial supporter but as a catalyst for change, resilience, and inclusivity. As it continues to evolve, innovate, and empower, the fund contributes significantly to the realization of a vibrant and thriving entrepreneurial ecosystem in Kenya.

Prospective applicants, stakeholders, and the broader community can look forward to a future where the Hustler Fund continues to be a beacon for economic empowerment and innovation.


  • hustlerfund – Hustler fund
  • money254 – How to Apply for the Hustlers’ Fund
  • techcabal – 2023 Hustler Fund application full details


Share your love
Blessing Ukibe
Blessing Ukibe

Medical Student at Nnamdi Azikiwe University|Tech content expert at Silicon Africa Technology|Lover of fun books and fun fun ☺️

Articles: 148

Newsletter Updates

Enter your email address below and subscribe to our newsletter

Stay informed and not overwhelmed, subscribe now!