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Whogohost Rebrands as GO54

By Oluchukwu Ikemefuna

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GO54 is the new brand for Whogohost. It’s always interesting to watch businesses rebrand in order to better reflect their objectives and vision.


The company’s transition from providing just domain names and hosting to becoming a one-stop shop for small businesses’ digital needs is symbolized by this new, colorful brand.

The Origin Of GO54

The new name capitalizes on the “GO” from its previous moniker Whogohost, which serves as a catalyst for businesses to go online, and the “54” signifies the company’s short-term goals of expanding throughout the continent.

GO54, formerly known as Whogohost, was established 17 years ago and has expanded to become the largest domain and hosting provider in West Africa.

Whogohost changed their name to GO54 in order to better represent their development as a business. 

What “GO54” Reflects For The Company 

They desired a name that more accurately reflected their dedication to offering cutting-edge and trustworthy web hosting services. Through the rebranding, they are able to create a new identity and meaningfully engage with their customers. 

Beyond just changing its name, GO54 becomes your one-stop shop for anything digital. With their cutting-edge AI-powered website builder and vital services like email marketing and personalized payment options, they enable companies of all kinds to effortlessly traverse the digital terrain.

“We’ve come a long way as committed online business partners, and today is a significant milestone in that journey. Our goal is very clear: to enable people and businesses to prosper. “We accomplish this by harnessing the potential of the digital era.” says GO54 CEO Toluwani Adejuyigbe.

“We recognize the significance of the internet and aim to be a reliable partner at every stage.”

GO54 Aspirational Goal

The aspirational goal of GO54 is to become the biggest provider of digital infrastructure in Africa, having clients in every household on the continent and beyond. Prior to the rebranding, the company spent the last six months developing new products, acquiring complementary businesses (most notably, SendChamp in 2023), and upgrading its server infrastructure to international standards. All of these actions were taken to better serve customers.

“We’re not simply renaming ourselves,” Toluwani Adejuyigbe declares. We’re redefining what it means to succeed online by making it easy, affordable, and simple to have an online presence. GO54 is a launching pad into the future, designed to provide every person and company with the innovation, security, and assistance they require to realise their goals.

GO54’s goal is still the same as it sets out on this thrilling adventure: to be your constant companion in attaining online success. 


With its new brand identity, creative solutions, and steadfast dedication to empowerment, GO54 is well-positioned to lead the continent’s digital success.

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Abdullahi Kafayat
Abdullahi Kafayat

Abdullahi Kafayat is an enthusiastic writer interested in the tech world. She's a graduate of Obafemi Awolowo University and has a BSc in Chemistry. You can reach her at Kafayatabdullahi17@gmail.com.

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