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Top 21 Marketing Analytic Tools and Software for 2024

By Oluchukwu Ikemefuna

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Marketing analytic tools are software applications that assist marketers in tracking, collecting, and analysing data from their online marketing operations. 

These tools offer insights into content performance, user behavior, and ROI, and may include functionality for analyzing website traffic, social media interaction, and keyword rankings.

Without adequate analysis, it is difficult to determine what is working and what is not, leaving you shooting in the dark. 

Consider the various chances and revenue streams you could be missing if you don’t use the insights your data provides. 

Marketing Analytics tools are solutions for digital marketing to enable you to decode data, understand your audience, and optimize campaigns, transforming insights into actionable steps that create better results and maximize ROI. 

In this article, we will look at the top digital marketing analytic tools. Let’s get right in.

Also read – How Digital Marketing can Help with Business Growth in 2024

What are marketing analytics tools?

Marketing analysis is research examining the present and future markets for a product or service. 

This often comprises examining competitive products, competitor companies, customer attitudes, the overall socioeconomic climate, and estimates for future growth or diversification. 

According to this description, marketing analytic tools are simple technologies that facilitate this process by altering massive amounts of data from the internet and internal sales data. 

It contains sub-specialties such as sentiment analysis, in which bots search the internet for customer comments about a specific brand and categorize them according on the underlying emotion (approval, disapproval, criticism, irritation, and so on).

Many of these platforms are built on AI and machine learning marketing technologies, as the amounts of data being examined are frequently very huge, sometimes reaching to millions or even billions of data points.

Types of marketing analytics tools

Marketing analytics tools are primarily classified into three types: 

  • Free or low-cost page-specific analytics tools
  • Domain-specific analytic toolkits (such as in-product or social media) 
  • CRM solutions include marketing analytics as one of several tools. 

Depending on your tech stack, marketing channels, company size, and budget, you may opt for a highly focused tool or a comprehensive data analytics platform. Our breakdown includes examples of all three types of tools.

Top 21 Marketing Analytic Tools and Software for 2024

Here are some of the top digital marketing analytic tools to help you take your business to the next level.

1. Ahrefs

Ahrefs is a powerful search engine digital marketing analytic tools that is vital for any marketer looking to improve website rankings. 

It allows you to do a comprehensive site audit and assists you in researching competitors and backlinks. 

Ahrefs is well-known for its huge database of backlinks, which might be useful in determining your site’s authority. 

Their SEO staff is based in Ahrefs! Every 24 hours, Ahrefs refreshes stats for over 300 million pages, making it one of the most effective digital marketing analytics platforms. 

Whether we’re tracking changes to organic rankings or conducting a thorough technical SEO audit, Ahrefs is one of our go-to SEO tools.

2. Birdeye

Customer reviews have a tremendous impact on consumer behavior. 

Birdeye is a cutting-edge platform that collects reviews from more than 150 websites, provides reputation management data, and enables organizations to manage and respond to them easily. 

Furthermore, with its customizable digital marketing analytic tools, businesses can quickly collect feedback to improve their services.

3. Buffer

Social media is an important aspect of digital marketing. 

Buffer is a simple social media management application that lets you schedule, publish, and analyze all of your posts in one location. 

Buffer’s simple UI helps companies maintain a consistent social media presence across several platforms.

Buffer creates marketing data dashboards that provide insight into your brand’s reach across various social media platforms. 

It can also expose your consumers’ important demographics, allowing you to identify potential or weaknesses. 

Their customized reports are simple to read and share and might be used to generate weekly or daily performance updates for your sales and marketing team.

4. Facebook Insights

As the most popular social media network, Facebook is a goldmine for advertisers. 

Facebook Insights provides detailed analysis of your page’s performance. 

This includes information about page likes, post reach, and engagement. 

It is critical for optimizing your content and analyzing your Facebook audience’s demographics.

5. Hootsuite

Hootsuite is another effective social media management tool. 

Aside from scheduling posts, Hootsuite is notable for its ability to integrate with over 35 social media sites. 

Its digital marketing analytics tools allows you to analyze your success across several networks and determine what drives interaction.

6. Instagram Insights

If your brand is extremely visual, Instagram is a key component of your social media strategy. 

Instagram Insights gives information about follower demographics, post engagement, and performance. 

The technology benefits e-commerce businesses wishing to tap into Instagram’s massive following.

7. Google Ads

Google Ads is an essential tool for pay-per-click marketing efforts. 

It offers complete analytics to track the performance of your advertisements. 

You may check which keywords are the most productive, how much money you’re paying, and your ROI.

8. Google Analytics

Google Analytics, arguably the most popular digital marketing analytic tools, it is an absolute must-have. 

It provides insights into website traffic, user activity, and conversion rates. 

These insights help you make data-driven decisions to optimize your website and marketing initiatives.

Google Analytics uses the JavaScript page tags accompanying your journey from page to page as you browse. 

Google returns the information to its customers so that they can track how successfully their marketing campaigns are performing.

Also read – Top 10 AI Innovations That will Change Our Lives in 2024-2025

9. Google Business Profile

For local firms, Google Business Profile (previously Google My Business) is critical. 

It lets you control how your company appears on Google Search and Maps, including its name, location, and hours. 

The analytics tool provides information about how clients find your business and where they come from.

10. Google Search Console

Google Search Console is a digital marketing analytic tools for monitoring and optimizing your website’s presence in Google search results. 

It is particularly useful for analyzing the performance of your organic search traffic. It allows you to determine which queries are driving traffic to your site and ensures that Google can crawl and index your pages efficiently.

11. Bing Ads

While Google dominates the search engine business, Bing continues to have a considerable proportion. 

Bing Ads provides similar functionality to Google Ads, but with less competition for keywords. 

It’s a useful platform that may effectively reach specialized consumers for firms in certain industries.

12. Bing Webmaster Tools

Bing Webmaster Tools is a must-have tool for search engine marketers. 

Like Google Search Console, it provides information about your website’s performance on Bing. 

It improves your site’s performance and visibility in Bing search results by providing extensive reports and diagnostic tools.

The suite’s tools include SEO functionality, traffic dashboards, and a mobile-optimization capability. 

Bing Webmaster Tools are a free feature of the Bing platform worth exploring. 

Given that increasing your website’s SEO would improve its performance on Google, this could be a low-cost strategy to optimize your online presence if you’re just getting started.

13. Call Rail

Monitoring is an essential component of knowing the conversion routes in marketing campaigns. 

Call Rail is an analytics tool that lets you track and record calls. 

It allows you to see which marketing channels are driving phone calls, making it essential for firms that rely on calls for leads or sales.

14. LinkedIn Analytics

For B2B marketing, LinkedIn is an effective tool. 

LinkedIn Analytics gives information on the performance of your company’s LinkedIn page. 

It offers information about follower growth, engagement, and demographics of your followers. 

This data is crucial for improving your LinkedIn content and targeting approach.

Also read – The 10 Best AI Voice Generators in 2024

15. Microsoft Clarity

Microsoft Clarity, a free to use digital marketing analytic tools that provides valuable insights into user activity on your website. 

It includes heatmaps and session records, which let marketers visualize how users interact with their website. 

These insights enable informed judgments about website layout and content placement.

16. Pinterest Analytics

This is a powerful platform for brands that have visually appealing products or content. 

Pinterest Analytics provides information on how your pins are performing and how people interact with your content. 

It’s critical for fine-tuning your Pinterest strategy to better engage with your target audience.

17. Semrush

Semrush is a comprehensive digital marketing platform with options for SEO, PPC, content marketing, and market research. 

It has significant analytics tools like keyword research, site auditing, and competitor analysis. 

Semrush is a flexible tool for marketers wanting to boost their online visibility.

18. Sprout Social

Sprout Social is a social media management and optimization tool. It specializes in offering detailed social media analytics. 

With Sprout Social, you can track interaction, analyze post-performance, and gain insights into your audience. 

It aids in honing your social media strategy for maximum interaction and reach.

19. TikTok Analytics

TikTok’s increasing popularity has become a crucial platform for companies targeting a youthful age. 

TikTok Analytics provides information about your account performance, content performance, and viewer demographics. 

Understanding these parameters enables better TikTok content optimization and targeting.

Also read – FinTech in Africa: Top 10 Female Managers that are Changing the Narrative in Africa’s FinTech Industry

20. Twitter Analytics

Twitter Analytics provides information into the performance of your Tweets. 

It provides data on the interaction and reach of your posts and information about your followers. 

This information is crucial for changing your Twitter approach and maximizing the effect of your content.

21. YouTube Analytics 

YouTube Analytics gives information on video performance, such as views, viewing time, and audience demographics. 

Understanding this data is critical for refining your video content and increasing reach and interaction on YouTube.


What exactly are digital marketing tools used for?

Search engine optimization (SEO), content production, email marketing, social media administration, and performance data analysis are common uses for digital marketing tools.

How do you analyze digital marketing data?

Analyzing digital marketing data entails gathering information from various sources, including websites, social media, and advertisements, and then interpreting it using analytics tools. 

How is data analytics applied in digital marketing?

Data analytics in digital marketing help analyze client behavior, evaluate marketing campaign performance, and make educated decisions. 

What are the top 21 marketing analytics tools and software for 2024?

The top marketing analytics tools for 2024 include Google Analytics, HubSpot, Tableau, SEMrush, Moz, Ahrefs, Adobe Analytics, Mixpanel, Hootsuite, Sprout Social, BuzzSumo, Kissmetrics, Piwik PRO, Crazy Egg, Hotjar, Microsoft Power BI, Marketo, Salesforce Marketing Cloud.

Which tool is best for comprehensive web analytics?

Google Analytics is widely regarded as the best tool for comprehensive web analytics. It provides detailed insights into website traffic, user behavior, and conversion metrics.

What tool should I use for social media analytics?

Hootsuite and Sprout Social are top choices for social media analytics, offering extensive features for tracking engagement, analyzing performance, and managing social media campaigns.

Which tool is recommended for SEO analytics?

SEMrush, Moz, and Ahrefs are among the best tools for SEO analytics. 

What is the best tool for visual data representation?

Tableau and Microsoft Power BI are leading tools for visual data representation. They offer powerful data visualization capabilities to help marketers interpret and present data effectively.

Can you suggest a tool for A/B testing and conversion rate optimization?

Optimizely and VWO (Visual Website Optimizer) are excellent tools for A/B testing and conversion rate optimization. They help marketers test different versions of web pages to improve performance.


digital marketing Analytic tools are critical for tracking, evaluating, and optimizing your digital marketing efforts. 

From social media to SEO, these tools provide the data you need to make informed decisions and fine-tune your strategy. 

Whether you’re a tiny business owner or a seasoned marketing professional, adding these analytics tools to your arsenal can significantly impact your marketing ROI.


28 Marketing Analytics Tools to Increase Your ROI in 2024!


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Oluwatobi Olowe
Oluwatobi Olowe

Tobi Olowe has over 3 years of experience as a content writer specializing in Tech discoveries, site optimization, building content that rank well and boosting overall site performance.

Articles: 120

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