TBWA\CONCEPT

In the advertising space, where competition for attention is fierce and conventional strategies often fall short, TBWA\Concept stands out for their innovation and disruption. Founded in 1984 with a singular vision to put Nigeria on the global advertising map, TBWA\Concept has evolved into one of the country’s dynamic and influential agencies. As part of the TBWA global network, the Lagos-based agency leverages the proprietary Disruption® methodology to help brands carve out strategic, creative white space that leads to sustainable growth.

Over the past three decades, TBWA\Concept has been known for pushing bold, boundary-pushing campaigns that not only challenge the status quo but also inspire cultural change. From retail to social media, from B2B to experiential marketing, the agency’s collective of passionate and talented individuals works across every facet of the brand experience to deliver innovative solutions. Through its disruptive approach, TBWA\Concept continues to redefine what’s possible in advertising. In this piece, we present more info about TBWA\ Concept company profile. We also present some ideas about TBWA\ Concept business model.

About Us

TBWA\Concept is a Disruption® Company that helps brands find strategic and creative white space through the power of Disruption. We are located in Lagos, Nigeria.

TBWA\Concept (TBWA for short) is part of a global network of 300 agencies in over 100 countries committed to helping brands find strategic and creative space with the main objective of achieving growth through disruption.

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History

They began life as a Concept Unit in 1984, with the single-minded vision to place and keep Nigeria on the World Map of Advertising. Started with no clients but in the last 3 decades, they’ve built a portfolio that includes some of the most outstanding brands in Nigeria.

Our collective is made up of passionate, dedicated individuals with expertise across the total brand experience — from retail to social, from B2B to experiential, from innovation to production, from design to content.

And Disruption® is the glue: the unifying, proprietary methodology that makes it all happen.

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Vision

To help brands grow through strategic & creative ideas

Mission

To create disruptive and innovative advertising campaigns that challenge the status quo and inspire cultural change.

Core Values

• Being a Collective
• Being the world in, not HQ out. 
• Uncommon humanity
• Good enough is not enough
• Doing the brave thing
• Making it smart.

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Services

Advertising Services

Contact Info

TBWA\Concept is always open to new opportunities, collaborations, and inquiries. Whether you’re looking to create something disruptive or explore business opportunities, they’d love to hear from you.

• Business Opportunities:
  Contact: gonukwu@tbwaconcept.com
  Phone: +234 701 515 1269
• Creative Inquiries:
  Contact: aranti@tbwaconcept.com
• Careers:
  Contact: kadesanmi@tbwaconcept.com

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Visit TBWA\Concept Office:

TBWA, 5 Harold Shodipo Crescent, GRA Ikeja, Lagos

FAQs

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