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Chow Deck | Company profile, Business Model, and Operations

Recieved Funding?
Type of Funding
Self Funded, Seed funding
Number of Funding Phases
Business Type
Private Company

All you need to know about Chow Deck

About Us

Chowdeck is a technology company that provides logistics services to both vendors and consumers. This potentially allows food vendors to deliver meals seamlessly while also providing consumers with an easy platform to order meals from their favorite restaurants in their city.

Our History

Chowdeck is the fastest delivery service operating out of Africa today, allowing consumers to buy food and deliver it to their doorstep in 30 minutes, on average. The startup has built an effective logistics operation that food vendors can leverage to seamlessly deliver meals to customers while providing consumers with an easy platform to order meals from their favorite restaurants in their city.

With the help of an ambitious team of relentless and fearless riders, we’ve delivered over 80,000 meals in the last six months in two major cities in Lagos.

The founder of Chowdeck contracted COVID-19 on December 31, 2020. He had tested positive for the virus quite late at night, leaving him stranded as he was unable to travel home. On January 1, 2021, while in isolation, he faced challenges finding food delivery options due to the holiday, and eventually had to pay significantly more than the usual rate for a meal.

This experience made him realize that there was a gap in the local food delivery industry in Nigeria. He discovered that while countries like India had efficient delivery systems, making millions of deliveries daily, Nigeria lacked such a system. This fueled his determination to tackle this problem.

Initially, the team approached the issue with a focus on technology but soon realized that the problem was more operational than technical. They decided to start from scratch, deconstructing the operations before attempting to build again.

They pulled together personal funds, acquired three bikes and riders, and began working closely with two food vendors, Korede Spaghetti and NiFries, to understand the nuances of the delivery process.
Through weekly meetings with the riders, they gained valuable insights that shaped their understanding of the problem. They also realized that their solution had to be efficient and user-friendly.

However, developing the product wasn’t easy; they faced numerous iterations before settling on a version that met their standards. They had to balance their dedication to all parties involved: the riders, the restaurants, and the customers.

With their technical expertise, they built the first version of the app in just three weeks and launched a public beta in October. Since then, they have been continuously learning and improving to better serve their customers.

Our Mission

To empower restaurants in Africa to deliver meals to customers anywhere and anytime. Part of our unique offering to the restaurants listed on our marketplace is that we’ll help them grow, and so far, most of the restaurants we work with can boast of this achievement.

Core Values

  1. Innovation
  2. Empathy
  3. Clear Communication
  4. Transparency
  5. Insist on Excellence
  6. Growth & Learning
  7. Take Ownership
  8. Hustle Always

Our Services

  1. Chowdeck partners with diverse restaurants, from popular chains to local favorites. The user-friendly app allows for easy ordering, tracking, and payment. The food delivery startup also ensures competitive pricing, catering to a wider customer base.
  2. Express delivery service guarantees quick and efficient delivery of food, with live order tracking providing transparency. Moreover, Chowdeck offers loyalty programs and multiple payment options, catering to diverse customer preferences.
  3. Chowdeck provides an expanded reach, connecting them with a broader customer base. The company’s efficient delivery logistics system manages the delivery process, allowing restaurants to focus on food preparation. This can lead to increased revenue through online food delivery orders. Chowdeck also offers valuable data and insights on customer preferences and ordering trends.

Our Business Model

Chowdeck’s success is built on a smart business plan that mixes technology, good delivery, and making customers happy. The model uses a network of restaurants and delivery people, all working together to get food to customers quickly and easily.
The key to the strategic growth of this online food delivery startup includes:

  • Technology Integration
  • Efficient Logistics
  • Partnership with Restaurants
  • Customer Care services
  • Expansion into New Markets

Technology Integration
Chowdeck has invested heavily in technology, developing an intuitive app that allows users to browse menus, place orders, and track deliveries in real time. This has made the ordering process more convenient and streamlined.

Efficient Logistics
Chowdeck has worked hard to make sure their delivery system is efficient. They use special software to plan out when and where to send deliveries. This means food gets to people fast and in good condition, making everyone happy.

Partnership with restaurants
The food delivery startup has forged partnerships with a wide range of restaurants, offering customers access to their favorite dishes from popular local eateries. This has helped the company attract a diverse customer base and establish a strong brand presence. And also, keeping lots of customers coming back for more.

Customer Care Services
Chowdeck places a strong emphasis on customer service. They make sure orders are accurate, deliveries are on time, and they quickly solve any customer issues. This has helped the company build trust and loyalty among its customers.

Expansion into New Markets
Chowdeck is always looking for new opportunities. They’ve expanded into new areas, taking advantage of the fact that more people are interested in online food delivery services. This growth has helped them become a big player in the industry.

Our Teams

Chowdeck makes use of six major teams of about 28 workers to ensure that they work effectively, meet consumers’ needs, and attain market value.
These teams include:

  • Engineering
  • Business
  • Operations
  • Customer Success
  • Growth and Marketing
  • Design


This team collaborates with Product and Design to develop their products using technologies like NodeJS and MySQL for the backend, and React and React Native for the frontend. They focus on speed, efficiency, and translating unique designs into functional experiences for their customers.


This team handles restaurant acquisition, finance (reconciliations, merchants and riders payments, salaries, and unit economics), and monitors key business metrics. They also set up dashboards for teams.


This team recruits, trains, and onboard riders, monitors orders, and coordinates routes for effective order assignment. They also manage rider welfare, performance improvement processes, and enforce operational standards.

Customer Success

This team manages customer support, resolves issues, and shares feedback for product improvement. They also oversee restaurant operations to ensure quality service.

Growth and Marketing

This team collaborates with design and engineering to develop products and features and create communication strategies, positioning, messaging, and marketing programs.


This team creates product and brand experiences, focusing on both form and function. They embrace empathy and strive to create remarkable experiences.

Related Topics


Olumide Ojo
Babafemi Aluko

Chow Deck
Business Model

The Company major services and product include: Chowdeck is an online food ordering and delivery platform. Meals are delivered by riders using motorcycles across Nigeria.

The Company was Founded
The Company was established on
October 9, 2021
The Company has its Operational Headquarters at 13, Seriki Aro Street, Off Awolowo Road, Lagos, 101233, Nigeria
The Company is contributing to the development of the Industry IT Services, Logistics
Staff Strength since Inception
The Company prides in her team member of about 1 - 50 active members

Chow Deck Business Model

The Company major services and product include: Chowdeck is an online food ordering and delivery platform. Meals are delivered by riders using motorcycles across Nigeria.

Have they recieved Funding from VCs
Have they recieved Funding from VCs
How many number of Funding rounds?
₦7 billion (.8 million)
Company Net worth as of 2023

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