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Top 10 B2B Market Research Tools You Must Know As a Techy (2024)

By Oluchukwu Ikemefuna

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Having the best (business to business) b2b market research tools at your disposal can make a significant difference in an overly competitive landscape.

Staying ahead of the curve in 2024 requires using the proper tools to better understand your market, competitors, and customers.

As a tech-savvy professional, you need advanced tools that provide comprehensive data and offer insights to drive strategic decisions. 

Market research is extremely important in today’s business scenario. 

It enables businesses to gain useful data and insights about their target audience, industry trends, and competitors. 

However, doing market research manually can be time-consuming and difficult and this is where market research tools come in.

Here’s a rundown of the top 10 B2B market research tools you must know in 2024.

Also read – How Digital Marketing can Help with Business Growth in 2024

Understanding the Importance of Market Research

Before we discuss the tools themselves, let’s first understand why market research is so important for B2B success. 

In a competitive environment, firms must make informed decisions based on actual data rather than conjecture. 

Market research provides vital information on client preferences, market trends, rival strategies, and upcoming prospects. 

With this information, firms may efficiently adjust their products, services, and marketing activities to the needs of their target audience. 

Key Features of B2B Market Research Tools

  • Market Analysis: Provides insights into market size, growth rates, and industry trends.
  • Competitive Intelligence: Tracks competitors’ activities, strategies, and performance.
  • Customer Insights: Gathers data on customer needs, preferences, and behaviors.
  • Industry Reports: Offers comprehensive reports on various industries and sectors.
  • Data Visualization: Presents data in an easily understandable format through charts and graphs.
  • Lead Generation: Identifies potential clients and business opportunities.
  • Survey and Feedback Tools: Collects and analyzes feedback from customers and stakeholders.
  • Trend Analysis: Monitors emerging trends and technological advancements.

Top 10 B2B Market Research Tools

Let’s look at the best B2B market research tools that will help your organization in 2024:

1. Ahrefs

Ahrefs is a powerful B2B market research tool primarily used for SEO and competitive analysis. 

It provides in-depth data on keywords, backlinks, and organic search traffic, helping businesses optimize their online presence and improve search rankings. 

Ahrefs’ site explorer feature allows users to analyze competitors’ websites, uncover top-performing content, and identify backlink opportunities. 

For B2B companies, Ahrefs is invaluable for understanding industry trends, benchmarking against competitors, and refining digital marketing strategies. 

Its comprehensive data and actionable insights enable businesses to enhance their online visibility and drive targeted traffic, essential for effective B2B marketing and lead generation.

Identify high-potential keywords and track your competitors’ SEO activities to inform your strategy. 

Monitor your website’s performance over time and make data-driven decisions to boost your online presence.

2. Moz

Moz is a leading B2B market research tool focused on SEO and online visibility. 

It provides tools to help businesses improve search engine rankings and understand their competitive landscape. 

Key features include keyword research, site audits, backlink analysis, and rank tracking. 

Moz’s Domain Authority (DA) metric is widely used to gauge the strength of websites in comparison to competitors. For B2B companies, 

Moz offers actionable insights into SEO strategies, helping to optimize content, improve site performance, and enhance online presence. 

This makes it an essential tool for driving targeted traffic and generating quality leads.

Use Moz’s keyword explorer to find relevant keywords with a high search volume and low competition. 

Monitor your website’s search engine rankings and adjust your content accordingly to increase your presence in organic search results.

Also read – Top 10 AI Innovations That will Change Our Lives in 2024-2025

3. BuzzSumo

BuzzSumo is a valuable B2B market research tool specializing in content discovery and performance analysis. 

It helps businesses identify popular content trends, track competitor content strategies, and find influencers within their industry. 

Key features include content analysis, social media metrics, and influencer identification. 

For B2B companies, BuzzSumo provides insights into what content resonates with audiences, which topics are gaining traction, and who the key influencers are. 

This information is crucial for creating effective content marketing strategies, enhancing social media presence, and driving engagement. 

BuzzSumo’s data-driven approach enables B2B marketers to craft content that attracts and retains their target audience.

Analyze social media engagement numbers to determine which content connects the most with your target demographic.

Identify significant influencers in your field and work with them to increase your brand’s reach and credibility.

4. Google Analytics

Google Analytics is a comprehensive B2B market research tool that provides detailed insights into website performance and user behavior. 

It helps businesses track metrics such as traffic sources, user demographics, page views, and conversion rates. For B2B companies, 

Google Analytics is essential for understanding how potential clients interact with their website, identifying high-performing content, and tracking the effectiveness of marketing campaigns. 

The tool’s robust reporting capabilities enable businesses to make data-driven decisions, optimize their online presence, and enhance user experience. 

By leveraging Google Analytics, B2B companies can improve lead generation, customer retention, and the effectiveness of their overall marketing strategy.

Monitor key indicators, such as website traffic, bounce rate, and conversion rate, to assess the efficiency of your marketing activities. 

Use audience analytics to segment your target audience and personalize your messaging to their unique needs and interests.

Also read – The 10 Best AI Voice Generators in 2024

5. SurveyMonkey

SurveyMonkey is a leading B2B market research tool designed for creating and analyzing online surveys. 

It enables businesses to gather valuable client, prospect, and stakeholder feedback. 

Key features include customizable survey templates, robust analytics, and real-time data reporting. 

For B2B companies, SurveyMonkey is essential for understanding customer needs, measuring satisfaction, and collecting actionable insights. 

It supports various survey types, such as market research, employee engagement, and customer feedback.

By leveraging SurveyMonkey, B2B businesses can make informed decisions, enhance product offerings, and improve overall customer experience, thereby driving growth and competitiveness in the market.

SurveyMonkey allows you to design personalized surveys and collect relevant insights to support your marketing and product development strategy. 

Learn more about your consumers’ pain areas, preferences, and shopping habits to better serve them.

6. HubSpot

HubSpot is a comprehensive B2B market research and marketing automation tool with features for managing customer relationships, marketing campaigns, and sales processes. 

It includes CRM, email marketing, content management, social media monitoring, and analytics tools. 

For B2B companies, HubSpot offers detailed insights into customer behavior, lead tracking, and campaign performance. 

Its robust analytics and reporting capabilities help businesses optimize their marketing strategies, lead generation, and enhance customer engagement. 

By integrating various marketing functions into one platform, HubSpot enables B2B companies to streamline operations, make data-driven decisions, and drive growth effectively.

HubSpot’s CRM allows you to track and manage client interactions from initial contact to conversion and beyond. 

Use marketing automation to streamline the lead nurturing process and tailor your messaging for optimum impact.

7. Brandwatch

Brandwatch is a powerful B2B market research tool focused on social media monitoring and analytics. 

It analyzes data from various social media platforms, blogs, forums, and news sites to provide businesses with insights into online conversations, brand sentiment, and market trends.

 Key features include sentiment analysis, trend tracking, competitive benchmarking, and influencer identification. 

For B2B companies, Brandwatch is essential for understanding public perception, monitoring brand reputation, and identifying emerging industry trends. 

By leveraging Brandwatch’s comprehensive data and advanced analytics, 

B2B marketers can refine their strategies, engage more effectively with their audience, and make informed decisions to enhance brand presence and drive business growth.

Gain useful insights into customer sentiment, brand perception, and upcoming trends in your field. 

Use these insights to guide your marketing efforts, spot possible issues, and communicate meaningfully with your target audience.

8. Statista 

Statista is a leading B2B market research tool that provides extensive statistical data and insights across various industries. 

It offers access to market reports, industry forecasts, and comprehensive datasets, covering topics from consumer behavior to technological advancements. 

Key features include data visualization, detailed reports, and market analysis. 

For B2B companies, Statista is invaluable for understanding market trends, benchmarking against competitors, and identifying new business opportunities. 

By leveraging Statista’s vast database, businesses can make informed strategic decisions, develop effective marketing plans, and stay ahead of industry trends, ensuring a competitive edge in the market.

Also read – FinTech in Africa: Top 10 Female Managers that are Changing the Narrative in Africa’s FinTech Industry

9. Crunchbase

Crunchbase is a vital B2B market research tool that provides detailed information on private and public companies, including data on funding rounds, investments, acquisitions, and industry trends. 

It offers a comprehensive database of company profiles, key personnel, financials, and market activities. For B2B companies, 

Crunchbase is essential for identifying potential partners, investors, and acquisition targets. 

It helps businesses track startup activities, understand competitive landscapes, and discover emerging market opportunities. 

By leveraging Crunchbase’s extensive data and insights, B2B professionals can make informed strategic decisions, foster business development, and stay ahead in the competitive market.

10. Qualtrics

Qualtrics is a robust B2B market research tool designed for creating and analyzing surveys to gather insights on customer experience, employee engagement, and market research.

 It provides advanced survey capabilities, including customizable templates, sophisticated question types, and real-time data analytics.

 For B2B companies, Qualtrics is invaluable for understanding client needs, measuring satisfaction, and capturing feedback on products and services. 

Its powerful analytics and reporting features help businesses identify trends, uncover actionable insights, and make data-driven decisions. 

Using Qualtrics, B2B organizations can enhance customer relationships, improve product offerings, and drive strategic growth based on comprehensive feedback and analysis.


What are the major advantages of employing B2B market research tools in 2024?

B2B market research tools provide essential insights into customer preferences, rival strategies, and upcoming prospects, allowing organizations to make more informed decisions that drive success in 2024 and beyond. 

How can B2B market research tools help organizations keep ahead of their competitors?

By evaluating data on keywords, backlinks, social media interaction, and customer sentiment, B2B market research tools help organizations spot trends, discover new possibilities, and optimize their strategies to outperform competition in 2024.

What B2B market research tools are required for SEO optimization in 2024? 

SEMrush, Ahrefs, and Moz are critical market research tools for SEO optimization in 2024. They provide insights into keyword research, backlink profiles, and content performance to boost online exposure and search engine ranks. 

How do B2B market research tools assist organizations in better understanding their target audience?

B2B markets research tools such as Google Analytics, SurveyMonkey, and HubSpot provide significant insights into audience demographics, behaviour, and preferences, allowing businesses to adjust their products, services, and marketing efforts to match the unique demands of their target audience in 2024.

What function does social listening play in B2B market research, and what instrument is best for it?

Social listening is critical for understanding customer opinion, brand perception, and developing trends in the B2B space. Brandwatch is a suggested social listening tool in 2024, as it provides real-time monitoring of online conversations and brand mentions to inform marketing strategy and better engage with the audience.

How can Qualtrics help my business improve customer experience?

Qualtrics enables businesses to create customized surveys to gather customer feedback at various touchpoints in their journey. By analyzing this feedback in real time, businesses can identify pain points, areas for improvement, and opportunities to enhance the overall customer experience.


In conclusion, mastering B2B market research tools is critical for success in 2024 and beyond. 

Businesses may learn a lot about their target market, competitors, and consumers by using tools like SEMrush, Ahrefs, Moz, BuzzSumo, Google Analytics, SurveyMonkey, HubSpot, and Brandwatch. 

With this information, businesses can make informed decisions that drive growth, increase customer happiness, and ultimately achieve long-term success in the dynamic B2B landscape 2024.


10 great tools for market research | B2B Marketing


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Oluwatobi Olowe
Oluwatobi Olowe

Tobi Olowe has over 3 years of experience as a content writer specializing in Tech discoveries, site optimization, building content that rank well and boosting overall site performance.

Articles: 120

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