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“We’re going to outpace the market in 2024” Samsung Responds After Losing Smartphone Market Dominance to Apple

By Oluchukwu Ikemefuna

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Samsung Electronics has finally ended our wait and unveiled its latest models in response to Apple’s recent announcement. Samsung insisted that it has become the world’s largest smartphone maker with the new release. This new model in the smartphone market is the Galaxy S24 series, which has a strong emphasis on artificial intelligence (AI) capabilities. 

By incorporating a wide range of AI functions, Samsung is hoping to attract buyers and regain its market share. The company has promised to make a comeback and outperform the global smartphone market by 2024 with the Galaxy S24 series, which is expected to feature revolutionary AI capabilities. Samsung’s strategy is to leverage AI technology to enhance the user experience and provide more personalized services, such as voice recognition, facial recognition, and predictive text messaging, among other features. 

The Galaxy S24 series is poised to deliver an unprecedented level of performance, speed, and convenience, making it an ideal choice for tech-savvy users who demand the best in smartphone technology. This was highlighted during the launch of the Galaxy artificial intelligence smartphone in Lagos, Nigeria. Joy Tim-Ayoola, the Head of the Mobile Division for Samsung West Africa, shared her insights with a journalist. She expressed these views about the product and answered the journalist’s questions with great enthusiasm.

You can read more about the Samsung S24 here

According to a recent report by the International Data Corporation (IDC), Apple has surpassed Samsung to become the world’s largest smartphone maker. When questioned about this and whether the newly launched Samsung Galaxy S24 series would help the company reclaim the top spot, Tim-Ayoola seemed to imply that the timing of the IDC report was suspiciously coincidental with Samsung’s launch of a groundbreaking smartphone.

The Galaxy S24 Series

Samsung just unveiled the highly anticipated Galaxy S24 series at a spectacular Unpacked event hosted in Lagos yesterday. The smartphones in the series have been dubbed the world’s first fully artificial intelligence smartphones. This groundbreaking series includes the Galaxy S24 Ultra, Galaxy S24+, and Galaxy S24, all equipped with advanced AI capabilities that are set to revolutionize the smartphone industry. The company is confident that this innovative technology will usher in a new era of user empowerment, setting a new benchmark for top-of-the-line smartphones worldwide.

During the unveiling of the Galaxy S24 series, TM Roh, who is the President and Head of Mobile eXperience Business at Samsung Electronics, emphasized that the latest release is set to revolutionize the way users connect with the world. He spoke about how the Galaxy S24 series is designed to ignite the next decade of mobile innovation, bringing users closer to the latest advancements in technology.

TM Roh further explained that the innovative features of the Galaxy S24 series are powered by Galaxy AI, which is built on Samsung’s innovation heritage and deep understanding of how people use their phones. He further expressed excitement about the possibilities that Galaxy AI technology can bring to users around the world, enabling them to empower their everyday lives with new and exciting possibilities.

Overall, the Galaxy S24 series is expected to offer users an unparalleled experience with cutting-edge technology that is designed to transform the way we interact with our mobile devices.

Samsung vs Apple

The future of the market is uncertain, and predicting it accurately can be challenging. However, Samsung and Apple have established their dominance in the market with their strong presence and loyal customer bases. Both companies offer unique features and innovative products that cater to different segments of the market. 

While it’s possible for Samsung to surpass Apple in certain aspects or regions, it’s important to keep in mind that market dynamics are subject to rapid change. The healthy rivalry between these two leading technology companies is likely to foster more innovation, which in turn will ultimately benefit consumers.

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Abdullahi Kafayat
Abdullahi Kafayat

Abdullahi Kafayat is an enthusiastic writer interested in the tech world. She's a graduate of Obafemi Awolowo University and has a BSc in Chemistry. You can reach her at Kafayatabdullahi17@gmail.com.

Articles: 186

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