9 Ways you can Monetize your Facebook Account and Make Money in Nigeria

Facebook monetization in Nigeria is an interesting and intriguing topic for many people. And that is for an obvious reason.

Come to think of it, who wants to do a 9 to 5 when they can literally sit at home and count dollars from the comfort of their homes, doing what they love to do, except it’s Naira in the case of Nigerians?

Okay, maybe there’s a bit of exaggeration in that statement because not everyone is tech-savvy. At any rate, though, even without any statistics, there’s been an obviously undeniable surge in online activities in the last few years.

Social media has transformed from what it used to be. It’s no longer business as usual. It’s no longer just a place where you while away your time, strike up conversations (meaningful and meaningless, profitable and unprofitable), and get nothing for your time.

Several programs have been organized by several social media developers to ensure people are paid while they do what they love to do, at least for those who know the ropes. Sorry, if you are just learning about that; there’s plenty of time to catch up with the train.

From Tiktok content creation to Instagram influencing to WhatsApp influencing and businesses, social media has become a platform where people not only make a living but a fortune.

We all have those contact lists that we text on WhatsApp, and the next thing we see is ‘Welcome to XYZ store. We specialize in yadda yadda yadda, How may we be of service to you?’

Familiar, right? We all have those contacts. Social media is the ‘9 to 5’ of some. But, does Facebook pay Nigerian creators? We will answer that in this article, and also, Facebook monetization in Nigeria.

What is Facebook Monetization and Does Facebook Pay Nigerian Creators?

Facebook monetization is the system of leveraging the Facebook platform, including its tools and features, to generate revenue.

Simply put, it is a way of earning money through Facebook. A question you might ask as a Nigerian is, “Does Facebook pay Nigerian creators?”

Until June 27, 2024, creators in Nigeria could not benefit from the Facebook monetization policy. Some of the countries where creators benefit were the United States, Canada, South Korea, and Australia.

Also read: FCCPC Fines Meta $220 Million for Data Issues on Facebook and WhatsApp

The update was a development following the visit of the President of Global Affairs at Meta, the parent company of Facebook, Nick Clegg, to Nigeria in March 2024.

“Monetisation won’t be limited to just Instagram. Nigerian creators eligible to use our monetisation products will be able to also monetise on Facebook as well,” Meta stated.

“We’re working diligently to make these monetisation features available for Nigerian creators in June, and our team is dedicated to a swift rollout.”

Meta made the announcement in March 2024 and, on the 27th of June, 2024, rolled out the feature for Nigerian creators, as promised.

Now that you know that Facebook monetization in Nigeria is valid and that Facebook actually pays Nigerian creators, the next question you probably have is, “How do I monetize my Facebook account?”

In the section below, we will examine 9 ways through which you can monetize your Facebook account and make money in Nigeria. Brace up while we walk you through the 9 solid options for you.

9 Ways to Monetize your Facebook Account and Make Money in Nigeria

Before we delve deep into Facebook monetization in Nigeria and how to monetize your Facebook account, let’s check out some facts about the Facebook platform.

According to demandsage.com, Facebook is one of the most used social media platforms worldwide, with 3.07 billion active users monthly. That accounts for 37.90% of the worldwide population and 60.91% of the global social media users. 

The highest number of Facebook users are from India, accounting for 11.95% of Facebook’s users. Meanwhile, the United States is home to 8.04% of the Facebook users. 

Also read: Meta Restricts Teen Chatting on Facebook and Instagram

According to  Meta Investor Relations, here are some important data about the Meta-owned platform:

• Family daily active people (DAP) – DAP was 3.19 billion on average for December 2023, an increase of 8% year-over-year.
• Family monthly active people (MAP) – MAP was 3.98 billion as of December 31, 2023, an increase of 6% year-over-year.
• Facebook daily active users (DAUs) – DAUs were 2.11 billion on average for December 2023, an increase of 6% year-over-year.
• Facebook monthly active users (MAUs) – MAUs were 3.07 billion as of December 31, 2023, an increase of 3% year-over-year.
• Ad impressions and price per ad – In the fourth quarter of 2023, ad impressions delivered across our Family of Apps increased by 21% year-over-year and the average price per ad increased by 2% year-over-year. For the full year 2023, ad impressions increased by 28% year-over-year and the average price per ad decreased by 9% year-over-year.
• Revenue – Revenue was $40.11 billion and $134.90 billion, an increase of 25% and 16% year-over-year for the fourth quarter and full year 2023, respectively. Find out more at Meta Investor Relations.

Now let’s check out the 9 ways to monetize Facebook in Nigeria:

1. Create a Personal Page and Develop It

In addressing the topic, Facebook monetization in Nigeria, one of our answers to those who ask the question, “How do I monetize my Facebook account in Nigeria?” is to grow a personal page.

Find a niche for yourself and create content around this niche. In this method of Facebook monetization in Nigeria, your success is measured per your engagements. Therefore, you want to make sure the contents you are creating are engaging and keep your followers glued to your page.

There are some requirements you need to meet to benefit from this option, according to the Facebook policy:

• Your page needs to have at least 5,000 followers, generate 30,000 one-minute views on videos that are at least three minutes long in the past 60 days, and meet Facebook’s monetization standards.
• Your content must adhere to Facebook’s guidelines, be advertiser-friendly, appropriate for all audiences, and be free of controversial topics.
• A valid payment method to receive payments from Facebook Pay.

Also read: Meta Rolls Out Two Monetization Features for Content Creators in Kenya

2. Market Your Community-Building Expertise

Another method to leverage the Facebook monetization policy in Nigeria s to sell your community-building expertise.

If you had built a successful community of your own with impressive traffic and organic engagements, you would have gained the hands-on experience and skills needed to create a community that thrives.

Businesses need people with such skills for marketing and publicity purposes. Moreover, they want to reach their target audience, so your skill as a community-builder expert will come in valuable.

Organic Offer your skills to these businesses and charge them for your services.

3. Buy and Sell Products on the Facebook Marketplace to Earn a Profit.

Another Facebook monetization option in Nigeria is buying and selling on the Facebook marketplace.

This involves identifying undervalued items through local sales, garage sales, or thrift shops and reselling them at a higher price.

Whether you’re aiming to start a small online store or engage in dropshipping, the Marketplace provides a broad audience and an intuitive platform.

To get started, source your products locally or through suppliers. Craft attractive listings with detailed descriptions and high-quality images. Engage with potential buyers quickly to build a good reputation and boost your sales.

With sharp bargain-hunting skills and effective negotiation, you can turn these opportunities into a steady revenue stream. This method not only generates income but also expands your reach on Facebook, making it a beneficial in multiple ways.

Also read: Meta Removes 63,000 Instagram Accounts Linked to Sextortion Scams

4. Send Traffic to Affiliate Sites

Sending traffic to affiliate sites is the next on our list of Facebook monetization options in Nigeria.

Affiliate marketing, in its simplest form, involves promoting someone else’s product and earning a commission for each sale made through your referral.

Choose a niche that your audience finds engaging. Then promote the product of your choice. Make sure your contents are engaging and ingeniously incorporate your affiliate links.

5. Earn Through the Private Member Community Subscriptions

If you are still asking the question, “How do I monetize my Facebook account?” This might be the option for you.

This method involves creating a closed Facebook group and offering exclusive services to your audience.

You need to create value in order to leverage the private member community subscription. Those who find value in what you offer are the ones who buy membership in your group.

Create a comprehensive description of what you offer in your group and the benefits every member will gain by joining, then promote it.

You could offer exclusive training content on topics such as music, beauty and skincare, fitness, gymnastics, etc. Choose a niche in which you are most skilled.

6. Facebook Stars

Facebook Stars is a feature designed to let your followers express their gratitude for your content.

Viewers have the option to purchase Stars and send them to you as a token of appreciation for your gaming sessions, live broadcasts, on-demand videos, Reels, photos, or text updates.

This feature may be automatically enabled for your eligible public reels, live streams, photos, and text posts.

Also read: Meta Denies Sharing Users’ Data with Netflix

7. Create Sponsored Content for Brands

This option of Facebook monetization in Nigeria involves utilizing your page to promote specific posts for brands.

The contents have to be crafted in a way that resonates with your audience for better engagement and traffic because these are the proofs you will show to the brand whose content you are promoting.

You can choose the frequency of your posts based on when you get the most peak in engagements and traffic from your audience.

You can use Facebook’s Branded Content tool to track your posts’ reach and engagement. This will be needed while providing insights to your brand partners.

8. Engage in Influencer Marketing

This is similar to the previous option, creating sponsored content for brands. However, while creating sponsored content for brands is concerned with promoting specific posts, influencing is not.

Social media influencers often utilize broader multi-platform strategies to promote the brands they are partnering with.

Reach out to brands for collaborations and leverage your authority in your domain.

9. Leverage the Power of Strategic Ads

It will be quite ludicrous to talk about Facebook monetization in Nigeria without mentioning the ad option.

Facebook recently rolled out 2 new features for creators in Nigeria and Ghana: In-Stream Ads on Facebook and Facebook Ads on Reels.

Commenting on the release, Moon Baz, Global Partnerships Lead, Africa, Middle East and Turkey, at Meta, said:

 “Everyday, we’re inspired by the incredible African creators who use Facebook to tell their stories, connect with others and bring people together.”

“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators.

“In-stream Ads can play before, during or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.

“Types of In-stream Ads include Pre-roll Ads (which play before a video starts,), Mid-roll Ads (which play during videos), Image Ads (static image ads that display beneath the content) and Post-roll Ads (ads which appear at the end of videos).

“Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.”

Creators need at least 5000 followers to be eligible for the in-stream ad.

How to Set Up In-Stream Ads

Follow the steps below to set up in-stream ads on your Facebook Page:

• Go to Creator Studio and click on the “Monetization” tab.
• Select “In-Stream Ads” and click “Get Started”.
• Review the eligibility requirements and monetization policies.
• Connect your AdSense account to receive your earnings.

That’s all you need. Facebook will serve ads on your video content that are eligible.

You can gain valuable insights about your in-stream ad performance, earnings, and settings from the Monetization section in Creator Studio.

Frequently Asked Questions

Conclusion

Facebook monetization in Nigeria is not rocket science. You can leverage any of the options we have provided above to make money on Facebook. The good thing is, you can even implement all of the options in your earning endeavours.

Does Facebook pay Nigerian creators? Yes, it does, as we have explained. It’s time to stop asking, “How do I monetize my Facebook account also?” It is time to get to work.

Start with any of the options that appeal to you and make that money!

Follow us on X (formerly Twitter), @SiliconAfriTech for more informative reads.

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References

• www.benjamindada.com – 8 ways you can monetise your Facebook account in Nigeria
• tribuneonlineng.com – Content creators in Nigeria now eligible for Facebook monetisation
• punchng.com – Facebook unveils monetisation features for Nigerian, Ghanaian creators
• digitalmarketingskill.com – How Can I Monetize My Facebook Page From Nigeria in 2024
• Meta Investor Relations – Meta Reports Fourth Quarter and Full Year 2023 Results; Initiates Quarterly Dividend