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How to Become a Comms Professional in 2024

By Oluchukwu Ikemefuna

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Becoming a communication professional, especially in the tech field, isn’t just about being a good talker. It’s about mastering the art of conveying complex ideas in an easy-to-understand manner. 

Comms professionals bridge the gap between tech wizards and the everyday person, ensuring that groundbreaking innovations don’t get lost in translation. 

If you’re intrigued by the idea of being at the heart of tech conversations, steering clear communication channels, and making tech accessible to all, you’re in the right place. 

Embarking on this career in 2024 requires a blend of tech- savvy, exceptional writing and speaking skills, and a relentless drive to understand the ever-evolving tech landscape. 

Here’s your starter guide to becoming a communication professional in tech. Read on to discover how you can embark on this exciting and rewarding career path, and make a significant impact in the tech industry.

Who is a Comms Professional?

A Comms professional, short for communications Professional,  is someone adept at crafting, conveying, and managing messages. They are storytellers, information conveyors, and brand ambassadors, all rolled into one. 

Their primary aim is to ensure that the organization’s message is clear, coherent, and positively received by its intended audience, be it internal (employees, management) or external (customers, stakeholders, and the public).

In the tech industry, communication Professionals play a pivotal role. Given the fast-paced and often complex nature of tech development, they bridge the gap between technical experts and the general audience. 

They translate tech jargon into understandable language, making innovations accessible to all. They also play a critical role in promoting and explaining new technologies, which is essential for both adoption and investment.

A communication professional in tech needs to be on the cutting edge, always learning and adapting to the latest advancements. They help tech companies establish a brand voice, communicate effectively with their audience, and stay ahead in a highly competitive market.

Read Also – 7 Hot Tech Jobs in Global Demand 2024

What Does a Communication Professional do?

A communications professional is responsible for fostering and managing the relationship between the organization, the media, and the general public. These professionals often play a key role in public engagements and act as the face of their organizations. 

They employ a variety of communication skills, such as writing and public speaking, to execute their responsibilities effectively. Key responsibilities of communications professionals include:

  1. Ensuring that communication and promotional efforts are in line with organizational objectives.
  1. Keeping executives and stakeholders informed about processes, strategies, and results.
  1. Developing and disseminating press releases, case studies, and business proposals.
  1. Organizing events and public engagements for company leaders and executives.
  1. Launching and overseeing communications and promotional campaigns.
  1. Evaluating the success of campaigns and refining strategies when needed.
  1. Overseeing the organization’s social media presence and ensuring a favorable public image on these platforms.
  1. Conduct presentations to educate teams, executives, shareholders, and the public on the latest company developments, updates, and offerings.

Skills Required to Become a Comms Professional

To become a successful comms professional or communications professional in tech, you must hone certain abilities to create more possibilities for yourself and improve your general communication skills. From speaking authentically to growing your job, several abilities must be regularly improved if you want to advance in this sector.

1. Strong Verbal Communication

The ability to express thoughts clearly and confidently is critical in the field of communication. A communications professional should be able to effectively communicate in a variety of settings, including presentations, meetings, and interviews. This skill requires not only language proficiency but also the ability to express messages with conviction and effect.

2. Excellent Writing Skills

Writing clearly and engagingly is key. Whether it’s a blog, social media, or a news release, a good communications professional gets their point across well and keeps readers interested. They can switch up their writing style depending on where the content is going and who’s going to read it but they still keep their unique voice.

3. Active Listening

Talking is just half of communication; listening is equally important. Good communicators pay attention to what others are saying, getting the whole picture, not just the words. This helps them respond better and make stronger connections with people.

4. Interpersonal Skills

Getting along with people matters a lot in communications jobs. Being good at working with others, understanding different viewpoints, and sorting out disagreements are all part of the deal. Being friendly, open, and good at solving problems are key traits to have.

5. Strategic Thinking

As a communications professional, you need to plan smartly to develop good communication strategies. This means knowing who you’re talking to, having clear goals, and making messages that stick. It also means checking the numbers to see if things are working and making choices based on what the data says.

6. Problem-solving

If you are a comms professional, you need to be good at figuring things out, spotting problems, and coming up with cool ideas to solve them. Things move fast and issues pop up all the time. Being quick to tackle these issues creatively and working well with others to fix them is key to doing well.

7. Digital Literacy

As a communication professional in tech, it’s crucial to know your way around online tools, social media, and how to read data. This means being able to use different apps and software for managing content, sending out emails, scheduling social media posts, and understanding data. Plus, it’s important to keep up with the newest online trends and tips.

Individuals can lay the groundwork for a successful communications professional by honing and improving these talents. Continuous learning, practice, and seeking feedback are critical for improving these skills and being competitive in the ever-changing world of communications.

Also Read – Here is What you Need to Know About Entry-level Tech Jobs 2024

Steps on How to Become a Comms Professional

If you’re keen on a career that keeps you in the heartbeat of any organization, becoming a communication (Comms) professional might be your calling. Let’s walk you through the path to building a successful career in communications, with a special nod to the burgeoning field of tech.

1. Educational Foundation

There isn’t a one-size-fits-all educational path for becoming a Comms professional. However, a bachelor’s degree in communications, journalism, public relations, or marketing is a solid start. These programs typically cover the fundamentals of effective communication, media ethics, and the technical skills needed to navigate today’s digital landscape.

For those eyeing the tech industry, combining your communication studies with courses in computer science or information technology can give you a leg up. Understanding the basics of the technology you’re communicating about can greatly improve your effectiveness and credibility.

2. Gain Experience

Theory is one thing, but the world of communications thrives on practical experience. Internships are excellent ways to get your foot in the door. Look for opportunities in PR firms, corporate communication departments, or media outlets. 

For those specifically interested in tech, seek out internships in tech startups or companies. This hands-on experience is invaluable, giving you a taste of the industry and helping you to apply and hone your skills in real-world scenarios.

3. Build Your Network

Networking is a critical aspect of becoming a successful Comms professional. Attend industry meetups, seminars, and workshops. Join professional organizations like the Public Relations Society of America (PRSA) and the International Association of Business Communicators. 

Social media platforms, especially LinkedIn, are great tools for connecting with other professionals. Remember, it’s not just about who you know, but who knows you and what you’re capable of.

4. Mastering Tools and Technology

In today’s digital age, Comms professionals must be adept at using a variety of tools and platforms. From content management systems (CMS) to social media analytics and email marketing software, becoming proficient with these tools can greatly enhance your productivity and effectiveness. 

In the tech industry, this may also include familiarity with software development processes and project management tools.

5. Continuing Education and Specialization

The field of communication is ever-evolving, particularly in tech. Stay abreast of the latest trends, technologies, and best practices through workshops, online courses, and certifications. 

Consider specializing in a niche within communications such as crisis communication, content strategy, or digital marketing. Specialization can make you more attractive to employers and clients, particularly in the tech world where the specifics matter.

6. Showcase Your Work

Build a portfolio to showcase your writing, campaigns, social media projects, or any other relevant work. A well-constructed portfolio can be a deciding factor in landing your dream job. Make sure it’s easily accessible, preferably online, and demonstrates your skills and achievements.

The Path Forward

The journey to becoming a Comms professional, especially in the tech industry, is both challenging and exhilarating. It requires a mix of education, practical experience, and continuous learning. The demand for skilled Comms professionals in tech is growing as companies increasingly recognize the importance of effective communication in achieving their goals. 

By following these steps, you’ll be well on your way to a fulfilling career at the intersection of technology and communication. Remember, communication is an art as much as it is a science, and in the world of tech, it’s your bridge to making the complex simple and the simple compelling.

Read Also – Simplest Tech Jobs that do not Require Coding

Comms Professional Job Outlook in 2024

In 2024, the job outlook for communication professionals, often referred to as Comms professionals, is looking very promising. This optimistic forecast is especially true for those specializing in technology sectors, highlighting the demand for communication professionals in tech. 

The reason behind this positive trend is straightforward – as our world becomes more digitally interconnected, the need for skilled communicators who can navigate, manage, and enhance the exchange of information is skyrocketing.

Comms professionals are the bridge between technologies and their users, ensuring that complex technical information is accessible and understandable to everyone. Their role is not just about relaying information but about building connections, fostering understanding, and creating effective dialogue within and outside tech companies. 

This evolving demand underscores the vital role that communication professionals play, not just in tech but across various industries, making it a career path with not only stability but also immense growth potential in 2024 and beyond.

Comms Professional Salary

According to Salary.com As of January 26, 2024, in the United States, the average salary for a Communications Specialist is reported to be $119,879. However, this figure can fluctuate, with the typical salary range stretching from $107,771 to $133,590. 

This variance in income can be attributed to several critical factors, including the individual’s level of education, professional certifications acquired, additional skill sets, and the cumulative experience gained within the profession. 

Understanding these determinants is crucial for professionals in the field as they navigate their career paths and aim for salary advancement. As the field of communications continues to evolve, staying updated with the latest trends and acquiring new skills becomes imperative for career growth

Final Thoughts 

The journey to becoming a communication professional, especially in the tech industry, involves continuous learning and adaptability. Communication professionals, or Comms professionals as they’re often called, are crucial in ensuring that the complex language of tech is translated into clear messages for everyone. 

To excel in this field, it’s essential to develop strong digital skills, stay updated with the latest technology trends, and cultivate an understanding of how to communicate effectively across various platforms. 

Whether you’re aiming to be a communication professional in tech or any other sector, the key is to keep honing your skills and staying curious. Embracing these strategies will position you well for success in the evolving landscape of 2024 and beyond.

Frequently Asked Questions

What Are the Career Prospects for Communication Professionals in Tech?

Career advancement opportunities include roles such as communication director, content strategy manager, and ultimately, chief communications officer (CCO). Continuous learning, staying up-to-date with tech trends, and expanding your network will be key drivers of your career growth.

What challenges might I face, and how can I overcome them?

Comms professionals may encounter fast-paced environments, tight deadlines, and the need to manage sensitive information carefully. Success lies in resilience, effective time management, and the ability to remain calm under pressure. 

What educational background do I need to become a Comms Professional?

While there isn’t a one-size-fits-all answer, many comms professionals have degrees in communications, journalism, public relations, marketing, or English.

Is networking really that important?

Absolutely. Many opportunities in communications come through networking. Connect with alumni, attend industry events, and don’t hesitate to reach out to professionals for informational interviews. 


  • www.tealhq.com – How do I become a Communications Specialist?
  • www.forbes.com – 14 Critical Skills All Communications Professionals Should Be Cultivating


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Onyinyechi Ikemefuna
Onyinyechi Ikemefuna

Ikemefuna Onyinyechi Patience, a skilled Content Writer hailing from Anambra State Nigeria, holds a Higher National Degree in microbiology from Federal Polytechnic Oko, Anambra. Armed with robust research and SEO expertise, she excels in crafting articles spanning technology, finance, healthcare, education, and lifestyle. Her work stands out for its ability to authentically inspire and engage while inciting action. Beyond her writing prowess, Ikemefuna finds joy in reading, exploring movies, and delving into continuous research, contributing to her growth as a proficient writer.

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