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Jumia | Company profile, Business Model, and Operations

Recieved Funding?
Type of Funding
Venture capital, IPO, Investment, Seed funding
Number of Funding Phases
Business Type
Private Company

All you need to know about Jumia

About Us

Jumia is a Pan-African technology company that is built around a marketplace, logistics service, and payment service. The logistics service enables the delivery of packages through a network of local partners while the payment services facilitate the payments of online transactions within Jumia’s ecosystem. It has partnered with more than 100,000 active sellers and individuals.

Our History

In 2012, Jeremy Hodara and Sacha Poignonnec, ex-McKinsey consultants, founded Jumia along with Tunde Kehinde and Raphael Kofi Afaedor.

Jumia was launched in Nigeria in 2012 and expanded to five other countries: Egypt, Morocco, Ivory Coast, Kenya, and South Africa. In 2014, the company launched offices in Tunisia, Tanzania, Ghana, Cameroon, Algeria, and Uganda, and by 2018 it was present in 14 African countries. In Egypt, Jumia has been trying to categorize itself as one of the leading e-commerce websites.

In June 2013, Jumia launched Jumia Travel, a hotel booking platform, and Jumia Food, a food delivery platform. Jumia Deals was launched in April 2015. In 2017, Jumia launched Jumia One, an app that enables customers to pay bills such as airtime.

The same year, Jumia launched JumiaPay, a secure payment for people to shop on all Jumia services. This was followed by the Jumia lending program, an initiative that allows its vendors to access business loans.
In South Africa, Jumia operates under the brand name Zando (zando.co.za), focusing only on online fashion retail.

In April 2019, Jumia went public on the New York Stock Exchange (NYSE) and raised $196 million in net proceeds. The share price, initially offered at $14.50, rose more than 200% in the first three trading sessions.

COVID-19 accelerated the growth of e-commerce and digital entrepreneurship in Africa and more women have embraced digital business.

Our Vision

To improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient, and affordable online services to consumers, while helping businesses grow as they use our platform to reach and serve consumers.

Our Mission

We believe that technology has the potential to transform everyday life in Africa, for the better. We built Jumia to help consumers access millions of goods and services conveniently and at the best prices while opening up a new way for sellers to reach consumers and grow their businesses.

Core Values


Our Services

Serving Consumers: Jumia delivers innovative, convenient, and affordable online services to consumers in Africa that help them fulfill their everyday needs.

Empowering Businesses: Jumia takes African economies online, helping small and large businesses grow and reach new consumers, empowering new generations to build their lives and make their communities better.

With over 5,000 employees in more than 10 countries in Africa, Jumia is led by top talented leaders offering a great mix of local and international talents, and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact for Africa. Jumia offers unique opportunities in a vibrant and booming environment, creating new jobs, and new skills, and empowering a new generation.

Our Business Model

Jumia is built around three main pillars: Jumia Marketplace, Jumia Logistics, and JumiaPay; Our marketplace connects sellers with consumers, our logistics service, enables the shipment and delivery of packages from sellers to consumers, and our payment service, facilitates transactions among participants' active on our platform in selected markets.

Through our online platforms, consumers can access a wide range of physical and digital goods and services, fashion, electronics, beauty products, and also hotel and flight bookings or restaurant delivery.

Related Topics


Sacha Poignonnec
Jeremy Hodara

Business Model

The Company major services and product include: Marketplace, Logistics, and Payment

The Company was Founded
The Company was established on
April 4, 2012
The Company has its Operational Headquarters at 109 Adeniyi Jones Ave, Ikeja, Lagos Nigeria
The Company is contributing to the development of the Industry Logistics, Supply Chain Management
Staff Strength since Inception
The Company prides in her team member of about 101 - 500 active members

Jumia Business Model

The Company major services and product include: Marketplace, Logistics, and Payment

Have they recieved Funding from VCs
Have they recieved Funding from VCs
How many number of Funding rounds?
Company Net worth as of 2023

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