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Gift cards have become popular among users in the UK for shopping and gifting. British consumers spend billions each year on gift cards, making them a widespread cultural phenomenon. It’s reported that around 76% of UK adults buy at least one gift card annually, and on average about £300 per person is loaded onto each year. The availability of Gift Cards in UK tends to be the reason why shopping has become convenient.
While this trend is driven by the convenience and flexibility gift cards offer, the gift card industries varies in many ways; while some are more popular than others, others offer more flexibility and great features.
This writing will explore in details, the most popular gift cards in UK with details and official info, their availability, the right place to buy them, and also answer important questions about using gift cards in UK.
Absolutely. Gift cards are everywhere in the UK retail environment. Virtually every major retailer and many services offer them. The UK has had a vibrant gift card market for years. Popular UK chains like Tesco, Sainsbury’s, Argos, Boots, John Lewis, and many others sell their own branded gift cards.
Tech companies sell gift vouchers (Apple, Google Play, and Amazon). Even petrol stations, pubs, or restaurants often have voucher schemes.
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Yes – sort of. Razer Gold is a virtual currency for gamers, used worldwide. In the UK, you can purchase Razer Gold PINs on Razer’s website (United Kingdom region). For example, Razer’s UK site sells PINs worth USD 10, 20, 50, and 100. You then redeem these codes in your Razer Gold wall on games, in-game items, etc.
Yes. Apple sells gift cards specifically for the UK market. There is an Apple UK gift card (sometimes called the Apple/iTunes Gift Card) that can be used to purchase anything from Apple’s online properties (app store, iTunes, Apple Music/TV subscribe hardware via apple.com/uk).
The Apple UK gift card is denominated in pounds and valid only in the UK region. Official Apple documentation confirms it is “valid only for UK transactions in Apple stores”. UK customers can buy Apple gift cards directly from Apple’s UK website or authorized retailers.
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Gift cards are easily found all over the UK. They’re sold in-store at most high-street retailers (e.g. John Lewis, Boots, Tesco, Sainsbury’s, Waitrose, Marks & Spencer, Argos, Currys, GAME, etc.). Pharmacies often have racks of multi-brand gift cards (Amazon, iTunes, Netflix, etc.).
Supermarkets like Tesco and Sainsbury’s not only sell their own cards but also often stock gift cards for others. Many cinema, theatre or restaurant chains sell gift vouchers for tickets or meals. Online, you can buy gift cards at retailer websites (Amazon.co.uk, JohnLewis.com, Apple’s UK site, etc.).
Additionally, digital payment apps (like digital wallet apps) often include a gift card store. Even nearly any convenience store or petrol station has a selection.
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Below are the ten most popular gift cards in the UK, with official link and typical price ranges:
Ubiquitous and versatile, the Amazon UK Gift Card is redeemable on Amazon.co.uk for millions of products. Cards come as paper cards, e-cards, or custom reload amounts. Amazon UK generally allows values from £5 up to £1,000 (you can specify nearly any amount in that range).
Amazon gift cards let recipients choose exactly what they want among Amazon’s entire catalog, making it the most flexible gift card.
Apple’s gift card for the UK lets people buy anything in Apple’s ecosystem (apps, games, music, movies, or Apple devices). These are typically available in values like £10, £25, £50, £100, or custom amounts.
The card is redeemable only on British Apple accounts. (This covers “iTunes”, App Store, Apple Music/TV subscriptions, etc.) Many Brits opt for this card to buy apps, or chip in on an iPhone purchase.
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The Google Play gift card can be redeemed on the Google Play Store UK. In the UK, official denominations are £5, £10, £50, with flexible loads up to £100. These cards (sold as scratch cards or email codes) fund the Google Play wallet for buying Android apps, games, books, and movies.
Google’s support page lists exactly those GBP values. They cannot be used outside the UK.
John Lewis (department store chain) gift cards are very popular in the UK. John Lewis sells paper or e-gift worth up to £500. (The website shows selectable amounts like £30, £50… and a field to enter any value between £10–£500.) These cards work at John Lewis & Partners and Waitrose. They’re often used for weddings or upscale gifts.
Major supermarkets provide gift cards. For example, Sainsbury’s offers digital gift cards in UK pound values; customers can choose up to (denominations like £10, £30, £50, £100, £200, with option to enter up to £750).
Tesco’s “Every Little Helps” gift card (the parent brand gift card) can be loaded from around £5 to £150. These cards can be spent at Tesco stores.
Argos gift cards and Currys gift cards are among the top UK choices for tech-shopping presents. Argos sells eGift cards loaded up to £750 (with preset options like £10, £30, £50, etc). Currys sells gift cards loaded up to £1000. Both store gift cards work in stores, and websites, covering electronics, home appliances, etc.
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Steam (Valve) gift cards are hugely popular in the UK gaming. The Card (physical and digital) add funds to the Steam wallet to buy PC game and are sold at retailers in various denominations. Typical UK retailers sell Steam wallet cards of £5, £10, £25, £50, £100. They work worldwide.
Streaming service gift cards are common. Netflix UK sells prepaid gift cards (redeemable for membership credit). These are available in multiples of £15 or £25 for durations like 1–6 months. Spotify Premium gift cards are also sold (in shops like Tesco or supermarkets) with values covering 1, 3, 6, or 12 months of Premium (Spotify notes 1/3/6/ in any country).
Both Netflix and Spotify cards function as a subscription instead of using a bank card. (Netflix’s UK site confirms gift cards can be applied as account balance.)
Boots (health/beauty chain) and M&S (department store) both have popular gift cards. Boots’ gift cards are valid online and in-store at Boots. Boots gift cards can be bought online or in store, and they can be loaded from £10 up to £250. M&S gift cards are available in designs and “denominations from £10 to £500”, usable at any M&S store or website.
Universal gift cards work at hundreds of shops. For instance, the One4all gift card is accepted at over 55,000 stores, including Argos, M&S and Primark. Typically sold in ranges up to £250 online and through some corporate gift vendors. Because they cover so many outlets, they’re a convenient all-purpose choice.
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Yes, Apple Gift Cards are available in the UK
No, Walmart does not operate under its own name in the UK; instead, it historically owned the British supermarket chain ASDA
No, there is no Target store in the UK
The UK gift card market is massive and diverse. British shoppers have an enormous choice of gift cards – from the global giants to national retail favorites and can be purchased easily online or in stores. Gift cards have firmly entrenched themselves in UK consumer culture, and the popular gift cards detailed above represent the top choices available.