Zoho Launches CRM for Everyone and Updates Catalysts and Apptics for Developers

In a move designed to streamline customer relationship management (CRM) for businesses of all sizes, Zoho has announced the launch of Zoho CRM for Everyone. 

This new suite of features aims to improve communication and collaboration among customer-facing teams by providing a single platform for all customer interactions.  

Zoho has also updated its Catalyst and Apptics platforms, offering new features for developers.

Zoho CRM for Everyone: A Boon for Customer-Facing Teams

Zoho CRM for Everyone represents a significant shift in how businesses can approach customer relationship management. 

Traditionally, CRM systems have been viewed as the domain of sales teams. 

However, Zoho CRM for Everyone recognizes that exceptional customer service requires input from a variety of customer-facing teams. 

By providing a central platform for all customer interactions, Zoho CRM for Everyone fosters improved communication and collaboration among these teams.

One of the key features of Zoho CRM for Everyone is team modules. 

Team modules allow different customer-facing teams to collaborate on tasks within the CRM application. 

For example, an account manager might pull in a solutions engineer from another team to coordinate a product demonstration for a potential customer. 

This streamlined approach eliminates the need for separate communication channels and ensures that all customer-facing teams are on the same page.

Zoho CRM for Everyone also empowers individual team members to manage their workflows autonomously. 

This can significantly improve visibility for everyone involved in the customer journey.  

By  having a centralized platform that provides a holistic view of all customer interactions, teams can identify potential bottlenecks and areas for improvement. 

This can lead to a reduction in turnaround time and an overall improvement in customer satisfaction.

In addition to team modules and improved workflow management, Zoho CRM for Everyone also introduces a requester profile. 

The requester profile allows businesses to create profiles for the individuals who initiate service requests. 

This can be helpful for businesses that support a large number of customers, as it allows them to track customer interactions and identify any potential issues.

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Zoho Announces Updates to Catalyst and Apptics Platforms

In addition to Zoho CRM for Everyone, Zoho has also announced updates to its Catalyst and Apptics platforms. 

Catalyst is a full-stack development platform that allows developers to build web, mobile, and IoT applications. 

The latest update to Catalyst introduces two new features: Signals and a NoSQL database.

Signals is a new feature that allows developers to monitor application health and performance in real time. 

This can be helpful for identifying and resolving issues before they impact users. 

The NoSQL database provides developers with a flexible and scalable option for storing data. 

This can be particularly beneficial for applications that generate large amounts of data.

Apptics, Zoho’s app analytics solution, has also been updated to provide businesses with even more insights into their mobile app performance. 

The latest update to Apptics  prioritizes data privacy. This is an important consideration in today’s data-driven world, as businesses increasingly collect and store user data.

Zoho’s announcement of Zoho CRM for Everyone and updates to Catalyst and Apptics represent a significant investment in the company’s developer and customer relationship management tools. 

These new features are designed to help businesses improve communication, collaboration, and efficiency.

By providing a central platform for all customer interactions, Zoho CRM for Everyone can help businesses improve customer satisfaction. 

The new features in Catalyst and Apptics can help developers build better performing and more scalable applications.

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