Does Hungary Have Gift Cards | 2026 Update

Gift cards have grown popular worldwide as a flexible way to give gifts or spend cashless. Hungary, a developed EU economy, also has a mature gift card market. Retailers of Gift cards in Hungary and gift card websites offer numerous options for both domestic and foreign brands.

Gift cards are used by consumers in Hungary for their retail shopping, dining, entertainment, travel, and online services.

In this writing, we will take a closer look at the Gift card business in Hungary; which types are available, popular choices, the cost of a US$100 gift card in Hungarian forints, and where to purchase them.

Does Hungary Have Gift Cards

Yes. Hungary offers a wide range of gift cards for various purposes. Retail analysts note that gift cards are “available for popular stores, restaurants, electronics, travel, and online marketplaces” in Hungary. Both local and global companies issue gift cards for the Hungarian market.

Local banks and retailers issue prepaid cards, and international brands (like Apple and Amazon) offer Hungary-specific gift cards too. Hungarians widely use gift cards for gifting and spending. The prevalence of gift card programs in Hungary is comparable to other European countries.

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What cards are available in Hungary?

Hungary’s gift card business covers many categories. These categories ensure that virtually any interest – fashion, tech, dining, entertainment, or travel – has a gift card option in Hungary.

Below are notable types and examples of Gift cards available in Hungary:

  • Retail/Shopping Gift Cards: These are the most common. They are specific to one store or chain and cover products in that store. Such popular ones are the H&M gift cards (fashion), Decathlon gift cards (sporting goods), even the supermarket cards such as Auchan and Tesco Hungary gift cards have their own gift cards. Retail chains like MediaMarkt and IKEA also offer their own gift cards for electronics and home goods.

Typically, these cards are used at any branch of the issuer within Hungary, and often also online.

  • Restaurant and Dining Gift Cards: There are several restaurants and fast-food chains that offer gift cards. As an example, McDonalds Hungary gives out gift cards, which can be used at any other McDonalds restaurant in Hungary. There are available Cards for local restaurants and trendy cafes. These are popular for gifts like birthdays or business hospitality.
  • Entertainment & Leisure Gift Cards: For movies and fun, Cinema City (a major cinema chain) has gift cards for movie tickets and concessions. Experience gift cards exist too, such as the Bónusz Brigád card which can be redeemed for spa visits, adventures, or dining experiences. These are perfect for leisure gifts.
  • Travel & Transportation Gift Cards: Hungary’s MÁV (national railway) sells gift cards for train travel. Wizz Air (budget airline) gift cards allow purchases of flights on routes out of Hungary. Fuel and auto cards (e.g. MOL Petrol Stations) let users buy gasoline. These serve the traveling and driving tourists and locals.
  • E-commerce/ Digital Gift Cards: Digital gift cards are popular to e-stores, due to the popularity of online shopping. For example, Magenta (a Hungarian fashion brand) offers an online gift card.

    Global platforms like Apple (iTunes/App Store) and Google Play also sell Hungarian gift cards for digital apps and media. Online marketplaces such as eMAG and Extreme Digital (major Hungarian e-tailers) sell gift cards for themselves. Many gift cards are delivered electronically via email.
  • Prepaid Debit/Network Cards: Hungary also has Visa/Mastercard prepaid gift cards, which work like cash at any card terminal, including online. These aren’t store-specific but are widely accepted, making them versatile gifts.

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How much is a $100 gift card in Hungary?

In terms of Hungarian currency (forints, HUF), a US$100 gift card (i.e. value $100 USD) is approximately 33,600 HUF as of recent rates. Today’s mid-market rate is about $1 = 336.7 HUF.

So, the calculation is approximately: $100 = 33,670 HUF (approximately 34,000 HUF). The rates change; however, this will give the idea: a 100-dollar gift cards can have an approximate value of 34,000 Hungarian forints. This helps to know when changing gift cards values or when budgeting in different currencies.

Hungary sees a mix of international digital gift cards and local brand cards as popular choices. These cater to app, gaming and media purchases and are widely used by the tech-savvy population.

1. Apple (iTunes/App Store) Gift Cards.

Some of the most popular digital vouchers in Hungary are the Apple gift cards. These cards enable easy buying of apps, games, music, and subscriptions without the need of connecting a debit or credit card, due to the high number of iPhone, iPad, and Mac users in the country. They also do work on Apple Music, iCloud storage, Apple TV + and even some in-app purchases.

The Hungarians enjoy the versatility which Apple gift cards allow, particularly teens or young adults who might not own a bank card yet would like to use high-quality apps and services.

The cards tend to be available in different denominations between 5,000 HUF and above thus fitting both low-value and high-value purchases such as more expensive apps or movie packages.

In Hungary, you may purchase Apple gift cards in large retail stores like MediaMarkt, Auchan, Tesco, and eMAG, or you can purchase it online directly at Apple. They can also be found in the gas stations and the convenience stores. Digital codes also become more popular and Web-based codes can be delivered in real time through email.

2. Google Play Gift Cards

Similarly, as in the case of Apple gift cards, which cater to users of iOS, Google Play gift cards can be used by the Android users in Hungary. They enable users to purchase apps, rent or purchase movies, subscribe to services or load mobile games such as PUBG Mobile, Clash of Clans or Candy Crush.

Google Play gift card is easy to use since it does not need a credit card to be linked and therefore it is popular among parents who want to provide their children with safe access to digital materials. They range between 3,000 HUF and 50,000 HUF, so this is a big choice to fit anybody.

They are available in Hungary in Auchan, Tesco, Inmedio kiosks, MediaMarkt and other convenience stores. There are digital options offered by eMAG and foreign online gift card service providers. It is as easy as redeeming them through the code in the Google Play Store.

3. H&M Gift Cards

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It is a universal gift and in Hungary, H&M gift cards are popular birthday, holiday, and personal occasion gifts. They provide the recipients with the choice of shopping in any H&M store in the country or online at hm.com/hu.

H&M gift cards are convenient in that the company attracts customers of all ages, such as trendy outfits among teenagers, office outfits among adults, and the fashion of the season. The cards are reusable and once the balance is exhausted, you can recharge them again to use in future.

Denominations will usually begin at 3, 000 HUF, and the freedom to decide the higher amounts. They are sold in H&M stores in Hungary, and sometimes even in supermarkets or online gift card sellers. They have become popular as they are versatile and that fashion is one of the most requested categories of gifts.

4. Decathlon Gift Cards

Hungarian lifestyle includes sports and outdoor activities and the Decathlon store has become the place to go and buy sporting goods at lower prices and of high quality. Decathlon gift cards are thus treasured more especially by families, students, and the lovers of fitness.

These cards have the possibility to be issued in every Decathlon shop in Hungary or utilized on-line at decathlon.hu. They include all the gym equipment, fitness apparel, cycling equipment, hiking equipment and even fishing gears.

This makes them the perfect present to any children joining a sports club, adults that are looking to upgrade their equipment or anyone who is beginning their fitness life.

Denominations typically start at 5,000 HUF and may increase significantly higher, based on the budget. Their gift cards are sold directly in the stores, at their website, and through certain third-party systems. Companies in Hungary also tend to use them to reward employees or as a wellness reward.

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5. MediaMarkt Gift Cards

In terms of electronics, MediaMarkt controls the retail sphere of Hungary. Ever since smartphones or laptops, home appliances, and gaming consoles, MediaMarkt gift cards are one of the most convenient and valued.

These gift cards are redeemed in any MediaMarkt outlet or via their Hungarian website. They are popular among students, gamers and families and are most likely to be used during large sale events such as black Friday or Christmas sales.

Hungarians prefer MediaMarkt gift cards because they are flexible – one does not need to guess what gadget a person needs, they can just choose. Most denominations are 5,000 HUF, and those in the bigger purchases, such as TVs or laptops, have higher denominations. Cards may be purchased at the stores, online, and in some cases by way of partner offers of eMAG.

6. Cinema City Gift Cards

Cinema is a popular pastime in Hungary with the largest cinema chain being Cinema City in the country. Cinema City gift cards make an excellent choice of giving a person an entertainment experience instead of a physical one.

They are applicable in buying movie tickets, snacks, and beverages in any of the locations of Cinema City in Hungary. This makes it suitable in date nights, family outings or within a group with friends. Gift cards can be purchased at special occasions such as Christmas or Valentine day.

These cards are normally offered at denominations as low as 3,000 HUF. You may buy them in the counters of Cinema City, their official web site, and in certain retail partners. Since they are experience gifts, they are appealing to a wide market base- teens and even older people who love going to the movies.

7. eMAG Gift Cards

eMAG has rapidly become one of the most popular online shopping websites in Hungary and sells a variety of goods and services such as electronics and appliances, clothing, books and household items. eMAG gift cards are also flexible as the recipient can select a great deal of items which can be found in the large catalog.

They are most favored at company holidays, employee appreciation events and seasonal presents. People also purchase them during birthdays and weddings when they have no idea of what the recipient would like.

Gift cards can be purchased online on emag.hu and are validated in the checkout. The typical value varies between 5,000 HUF and 50,000 HUF which provides options between small and big gifts.

8. Auchan Gift Cards

Auchan is one of the leading hypermarket chains in Hungary and gift cards are one of the most practical and common ones. Auchan is a grocery, clothing, electronic, household, and even toy retailer therefore these cards are very versatile.

They are especially popular as corporate gifts – during Christmas or Easter many Hungarian companies present Auchan gift cards to their workers. They are also valued by families as they can be utilized to get the everyday necessities.

Auchan gift cards are available at the customer services desks in the hypermarkets and may also be bought online. Almost every denomination begins at approximately 5,000 HUF. The fact that they can afford not only necessities but luxuries also makes them a wise option to virtually anyone.

All these options reflect Hungary’s mix of international and domestic spending habits.

Where can I get Gift cards in Hungary?

Hungarians can buy Gift cards at numerous stores:

  1. Supermarkets and Retailers: Gift cards can be found in major supermarkets and hypermarkets (Auchan, Tesco). Their multi-store gift cards are available in department stores and malls (such as Arena Plaza, Westend Mall). Even electronics stores (MediaMarkt) and fashion stores (H&M) stock their branded cards.
  2. Convenience Stores: Some convenience chains may sell generic prepaid or phone top-up cards which serve as gift cards (for example, mobile carrier top-ups).
  3. Banks and Post Offices: Hungarian banks provide prepaid VISA/Mastercard gift cards or allow purchase of third-party gift cards over the counter. Some post offices sell gift vouchers, e.g. postal shopping gift cards.
  4. Online Platforms: You can buy many gift cards online. Hungarian e-commerce sites like eMAG and Extreme Digital sell both their own cards and third-party cards electronically. Official websites of brands (Apple, Google, Xbox) sell digital codes targeted to the Hungarian market. Third-party sites (like SnappyExchange or Astro Africa) also list EU-region gift cards for sale to international buyers.
  5. Coffee Shops, Restaurants, Theaters: Chains like Starbucks or Cinema City have gift cards for in-store purchase. You can just walk in to any of the branches and purchase a reloadable Starbucks card or request a theater voucher at the ticket booth.
  6. Gift Cards Kiosks: You will find the kiosks in the shopping center who sell various gift cards, be it smartphones/app stores or online shopping platforms.

Practical Advice: It is never too late to keep in mind that you must be buying the appropriate regional gift card (i.e. one that must be used in Hungary/EU) when you are shopping online or abroad. For local shoppers, most gift cards are bought in person or through Hungarian websites.

Major supermarkets, convenience stores, and some retail shops” sell gift cards, and online platforms like eMAG or bank outlets also provide them. You can purchase any gift cards to Hungary in the physical shops or through the official websites.

Read also: Does Kuwait Have Gift Cards

FAQs

Can I sell Hungarian gift cards in Nigeria or Ghana?

Yes — platforms like Astro Africa allow you to sell gift cards from multiple countries, including Hungary. You’ll be paid in Naira or Cedis based on current rates.

Are Hungarian gift cards region-locked?

Yes, many gift cards sold in Hungary are region-locked to Europe (EU) or specifically Hungary. Always check the country or region restrictions before purchasing or selling.

Which Hungarian gift cards have the highest resale value in Africa?

Gift cards like Apple, Steam, and Amazon (UK or EU) tend to have higher demand and resale value in Africa compared to local Hungarian-only brand cards.

Conclusion

Gift cards are well established in the Hungary’s retail ecosystem. From popular global digital cards to local store and experience cards, Hungarian consumers have many options.

Hungary continues to embrace gift cards as a convenient, versatile payment and gifting solution, with offerings for virtually every category of goods and services.

References

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Bright Emeka
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