Egypt's Flextock Secures $12.6 Million Series A from TLcom Capital to Scale E-Commerce Fulfillment Across MENA Region

Egyptian e-commerce startup Flextock has secured $12.6 million in a Series A funding round. The investment is led by TLcom Capital, a pan-African venture firm that supports technology companies across Africa. This funding will help Flextock grow its platform throughout the Middle East and North Africa (MENA) region.

TLcom Capital was joined by other investors, including Capria VC, Accessbridge Ventures, and Alter Global, along with several global backers. For TLcom, this is its third investment in Egypt. It shows strong belief in Egypt’s tech scene, even with tough economic issues like a big drop in the value of the Egyptian pound in recent years.

Flextock was started by Mohamed Mossaad and Enas Siam. The company offers online sellers one simple platform to manage all their needs. This includes warehouse storage, last-mile delivery, sales on many channels, and even selling products across borders. Instead of working with five different companies for these tasks, sellers connect to Flextock once and get everything they need through its system.

Egypt's Flextock Secures $12.6 Million Series A from TLcom Capital

E-commerce is growing quickly in the MENA region. But the systems for logistics and fulfillment are broken up into many pieces. Sellers who want to sell outside their home country deal with tricky customs rules, unreliable delivery services, and no easy way to link it all together. Flextock fixes this with a single commerce platform. It links warehouses, delivery networks, and sales channels using its own smart technology.

Importantly, Flextock does not own any warehouses or trucks. It works with existing ones and delivery partners. This keeps costs low. The company uses its software to control quality and make sure everything runs smoothly.

Merchants using Flextock see big results. The company says users more than double their sales in the first year on average. Flextock already handles billions in yearly sales value for sellers in Egypt and Saudi Arabia. This strong base makes the new funding a great starting point for more growth.

TLcom’s Principal, Cyril Shonibare, explained what attracted them to Flextock. “What excites us about Flextock is that it meets the growing needs of e-commerce sellers in MENA,” he said. “It gives them a full platform so they can focus on their brand and customers, not on managing many service providers.”

Shonibare praised the founders, Mossaad and Siam. They built the company during Egypt’s currency crisis without slowing down. This proves they can handle tough times. TLcom is also happy to add another female founder, Enas Siam, to its group of supported companies.

The new money will help Flextock spread to more MENA countries beyond Egypt and Saudi Arabia. It will also add new tools for merchants and strengthen its services in current markets.

This investment comes at a key time for MENA’s e-commerce world. Fast growth means more need for reliable fulfillment. Flextock’s smart approach, using partners and strong software, puts it in a good spot to lead. Sellers get higher sales without the headaches of scattered services. As the region shops more online, platforms like this will be vital.

TLcom’s move highlights Egypt’s rising tech power. Despite money troubles, startups here keep pushing forward. Flextock’s success could inspire more investments in African logistics tech. With this funding, the company is set to make e-commerce easier and faster across MENA.

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