15 Best Online Clothing Stores in Kenya| 2025 Update

Kenya’s fashion e-commerce is growing along with its broader online market. Over 16% of Kenyans shop online, and clothing is one of the most popular categories; thus giving rise to several online clothing Stores in Kenya.

Within that, fashion and apparel feature prominently: many Kenyans now browse online for clothes, shoes, and accessories. The presence of the internet and mobile coverage, plus safe payment options, has made it easy to shop for clothes with a tap on the phone.

In this article, we will talk about the Best Online Clothing Stores in Kenya where Kenyans shop online for clothing – from large marketplaces to specialized fashion sites.

Do Kenyans shop for clothes online frequently?

Yes. Online clothing shopping in Kenya is common and rising. A 2025 market analysis showed women’s clothing and shoes among the fastest-moving online product categories. On platforms like Jumia, fashion is one of the most visited sections. Browsing clothes on their phone (and paying with M-PESA or a card) has become common to many urban Kenyans.

Online fashion purchases have increased due to the use of social media and influencer marketing. In addition, the online shopping of clothes is becoming more appealing as consumers grow more confident to order clothing and know they can easily make returns and get to pay on delivery.

There are still challenges (such as the need to try out clothes), but the trend is clear: fashion shopping has become easier with the help of e-commerce. As internet access and income rise, online clothing sales will keep growing relative to in-store buying.

How much does clothing cost in Kenya?

Prices of clothing in Kenya differ greatly depending on brand, quality and mode of purchase. Basic local-brand shirts or used clothing may cost a few hundred shillings while imported or designer goods are more expensive.

Online retailers have discounts and sales to reduce prices. In general, Kenyan customers pay average prices on clothing compared to numerous countries and vast opportunities of low-cost options available. That helps explain why fashion is a leading e-commerce category.

Who is the largest online clothing retailer in Kenya?

No single retailer dominates clothing exclusively, but by overall sales leadership, Jumia Kenya likely leads as an online fashion retailer. Being the largest e-commerce site, Jumia offers one of the widest clothing selections – everything from Kenyan-made dresses to international brand apparel. Its scale, logistics and marketing give it an edge in reaching shoppers.

Other big players are Kilimall (which has a dedicated fashion section) and Safaricom’s Masoko, both of which sell clothing. Specialized fashion sites like Leorana (an imported brand aggregator) are smaller but growing.

On the tech side, the rapid growth of these marketplaces – driven by 96% internet coverage and mobile payments – means large e-commerce players have also become leaders in online apparel retail. In summary, the largest online “clothing” seller is effectively the largest online retailer overall – Jumia – with others close behind.

15 Best Online Clothing Stores in Kenya

Below are 15 online retailers and platforms where Kenyans commonly shop for clothes. Each offers different brands, styles or shopping experiences:

1. Jumia Kenya (Fashion)

A top general marketplace with a strong fashion line. Jumia fashion department includes clothing, footwear, and accessories of men, women and children. It distributes both local and international brands, including low-cost wear and high-end brands.

The site and app often feature sales, and support mobile payments (M-PESA) or cash on delivery. Fast delivery and free returns on many items make it a convenient choice. In short, Jumia is often the first stop for online clothes shopping due to its vast selection.

2. Kilimall Fashion

Kilimall’s dedicated fashion store. It lists clothing, sneakers, bags and jewelry, with many Asian and local brands. Known for competitive prices, Kilimall frequently adds new styles and trending items.

The platform’s user interface lets shoppers browse by category or even by body size (some filters available). With delivery across Kenya and mobile money checkout, it’s a popular alternative to Jumia, especially for budget-conscious buyers seeking deals.

3. Masoko (Fashion Section)

Safaricom’s marketplace features a curated selection of clothes and apparel. You can find casual and formal wear, often with Safaricom promotions for M-PESA users. Masoko promotes local brands and designers to attract the Kenyan market.

Its smooth combination with M-PESA and same-day service to urban areas offers a convenient shopping experience to Safaricom customers seeking clothes.

4. Leorana

An online boutique known for authentic international brands. Leorana also works in conjunction with retail store chains, making popular brands such as Mango, Primark, and others available to Kenyans without involving custom procedures.

The stock of clothes and accessories is in Kenya, thus the delivery is quicker (usually in a matter of days) and the whole cost includes the import tariffs.

This ensures true branded products (no imitations) and provides consumers with confidence in their authenticity. Leorana is valued by customers who want global fashion labels at local convenience.

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5. ShopZetu

A Kenyan fashion e-commerce site focusing on women’s apparel and lifestyle products. ShopZetu carries multiple local labels and in-house brands, with clothing for all body types (including plus size and petite).

It often partners with Kenyan designers and offers regular sales. The site features clear size guides and accepts M-PESA and card payments. It aims to be a one-stop shop for modern African fashion online.

6. The Little Red Store

A Nairobi boutique with an online presence. Little Red curates contemporary international and African fashion, including stylish workwear and casual outfits. Customers can buy online on their website or visit their physical location to try on items.

Online shoppers benefit from home delivery and can return items at the store. Little Red is known for quality and a personalized shopping experience even online.

7. Zuri Collection (ShopZuri.com)

A Kenyan brand selling bold, ethically-produced women’s clothing. Their online shop features dresses, skirts and tops with vibrant prints inspired by African heritage. Zuri emphasizes locally made fashion and sustainable practices.

While not a marketplace, Zuri’s e-store lets customers nationwide buy premium Kenyan designer wear directly. The brand regularly updates collections and ships across Kenya with easy returns.

8. Mia Moda

An online retailer of women’s fashion, primarily sourced from Italy. Mia Moda offers a range of chic, affordable Italian-style clothing – think pretty dresses and tops. The site allows pre-ordering for upcoming styles.

Although priced higher than local brands, its “direct from manufacturer” model avoids middlemen, keeping costs reasonable for quality imported apparel. Kenyan buyers who want European designs often shop here.

9. Sarai Afrique

An e-boutique featuring African prints with global blending. The clothes by Sarai Afrique are for customers seeking something special, more trendy (dresses, jumpsuits, etc.) with African prints.

Their Kenyan online shop ships out-of-Nairobi orders swiftly. This store appeals to consumers who want statement outfits and don’t mind paying a bit more for craftsmanship and originality.

10. Ubuy Kenya

A global marketplace with a Kenyan portal (ubuy.co.ke). Ubuy sources millions of products, including international fashion brands not commonly found in local stores. It ships direct to Kenya and handles import logistics.

Through Ubuy, Kenyan customers can access US, UK, and Asian clothes, shoes and accessories. It is ideal, particularly where the label is niche or foreign, but delivery times may be slower. Payment methods include M-PESA, making it more accessible than ordering directly from international sites.

11. AliExpress

A Chinese online shopping company that is popular among the Kenyan shoppers for clothing and fashion. Customers can purchase everything basic tees and hoodies and dresses or the sportswear at affordable prices through AliExpress (usually via its app or site).

Many Kenyan vendors even resell AliExpress goods via local platforms. Although delivery may take weeks, many buyers shop here for budget-friendly clothing and unique items not sold locally.

12. Amazon (US/UK)

While Amazon doesn’t have a Kenya site, many Kenyans order clothing from Amazon USA or Amazon UK using package forwarding or shop to ship services. Amazon carries a huge apparel selection (brands like Levi’s, Nike, Zara, etc.).

This is a common route for expatriates or niche brand hunters. Online services (like MyUS or local shipping agents) help Kenyans get Amazon fashion items delivered. It’s an option for premium or very specific clothing needs.

Also Read: 15 Top Online Shopping Sites in Nigeria |2025 Update

13. Jiji (Clothing Category)

Kenya’s classifieds site Jiji.co.ke is also a place to find clothing. Thousands of used and new garments are listed daily, from secondhand collections (mitumba) to retail overstock. Buyers can haggle prices or buy outright.

Categories include traditional wear (kitenge, dashiki), casual clothes, and even maternity or kids’ apparel. For bargain hunters or those looking for preloved fashion, Jiji is widely used.

14. iKOJN (Kenyan Brand)

iKOJN is a homegrown women’s fashion label with an online shop. They design colorful, contemporary skirts and tops. Shoppers can browse their website and order for delivery.

As a small brand, iKOJN provides a personal touch and supports Kenyan fashion entrepreneurship. It’s an example of how Kenyan designers use e-commerce to reach customers without physical stores.

15. KituKali Africa (Shoes and Apparel)

Primarily a footwear brand, KituKali also offers clothing and accessories. Their virtual shop offers specially designed sneakers, boots and streetwear which are designed or manufactured in Kenya. It targets teenagers and hip-hop style fans.

Kenyans interested in locally made, high-quality fashion often shop here. KituKali’s e-commerce presence showcases how even niche brands can succeed online in Kenya.

Also see: 15 Top Wholesale Grocery Shops Online | 2025 Update

FAQs

Is shopping cheap in Kenya?

Yes, shopping in Kenya can be quite affordable, especially when purchasing local crafts, fabrics, and souvenirs at markets.

How to sell clothes online in Kenya?

Set up a seller account and list your products.

Which is the best online shopping in Kenya?

Kilimall

Conclusion

In Kenya, the e-clothing market is diversified and vibrant. Local designers have adopted e-commerce, selling directly through their websites. Together, these 15 online clothing stores illustrate the breadth of Kenya’s online fashion scene – from budget basics to designer labels. As more Kenyans go online and trust digital payments, online clothing shopping will only grow.

To the shopper, it offers increased selection and convenience, and to the retailer, it means reaching a wider range of customers nationwide.