Check Point has Appointed New VP for Eastern Europe, Middle East and Africa (EEMEA)

Check Point has appointed a new VP for Eastern Europe, the Middle East, and Africa (EEMEA), naming Diego Arrabal to this important role. This move shows Check Point’s strong commitment to growing its presence and support in this fast-changing and important region.

Diego Arrabal will be based in Dubai, where he will lead Check Point’s operations across the entire EEMEA region. This area is known for its rapid digital growth, with many governments and businesses adopting new technologies like artificial intelligence (AI), hybrid cloud systems, and connected infrastructure. Arrabal’s main goal will be to help customers and partners stay safe by focusing on prevention-first, AI-powered security solutions. This approach aims to stop cyber threats before they happen, making security simpler and more reliable.

Arrabal said, “This region is undergoing rapid digital transformation, with governments and enterprises embracing AI, hybrid cloud, and connected infrastructure at scale. Our job is to ensure security is not a barrier but a business enabler. I’m honored to lead such a mission at a time when resilience, simplicity, and trust are more critical than ever.” His words highlight how important it is for companies to keep their systems safe while still growing and using new technologies.

Check Point has Appointed New VP for EEMEA

Diego Arrabal brings more than 20 years of experience in cybersecurity and technology. Before joining Check Point, he led VMware’s Networking and Security business across Europe, the Middle East, and Africa. His background shows he understands the challenges and opportunities in this diverse region. Check Point’s decision to appoint Diego Arrabal as Vice President for EEMEA reflects the company’s focus on having strong leaders who know both the local markets and the global security landscape.

Sherif Seddik, President of International Sales at Check Point, expressed confidence in the new VP for Eastern Europe, Middle East and Africa. He said, “Diego’s passion for customer success and his experience across complex markets make him the right leader to scale our impact in EEMEA. He understands the region’s diversity and urgency, and I am confident he will build strong, trust-based relationships with our customers, partners, and teams.” This shows that Check Point values leaders who can connect well with people and understand the unique needs of different countries.

The appointment of Diego Arrabal as Vice President for EEMEA comes at a time when the region faces increasing cyber threats, especially those driven by AI. New rules and regulations are also being introduced, making security more complex. Hybrid IT environments, which combine cloud and on-premises systems, add to the challenge. Check Point is ready to meet these challenges with a prevention-first strategy that uses AI to make security smarter and easier to manage.

Under Diego Arrabal’s leadership, Check Point will focus on delivering security solutions that protect the entire hybrid mesh network. This means securing all parts of a company’s digital environment, whether in the cloud or on local systems. Check Point’s open garden ecosystem allows easy integration with third-party tools, helping businesses create a strong and flexible security system. This is important as more companies in EEMEA adopt AI, cloud technology, and hyperconnectivity.

By appointing Diego Arrabal as Vice President for Eastern Europe, the Middle East, and Africa, Check Point is showing its determination to support customers and partners in this vital region. The company aims to help businesses grow safely by providing advanced, prevention-first, AI-powered security solutions. With Diego Arrabal leading the way, Check Point is well-positioned to help the EEMEA region navigate the complex world of cybersecurity and digital transformation.

Check Point has appointed Diego Arrabal as Vice President for EEMEA to strengthen its leadership and security offerings in Eastern Europe, the Middle East, and Africa. His experience and vision will help the company support customers through rapid digital changes, ensuring security is a key part of business success. This appointment highlights Check Point’s ongoing commitment to the EEMEA region and its focus on AI-driven, prevention-first security strategies.

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