Moroccan Startup, Userguest, Secures $2.4 million to Help Hotels Enhance Direct Revenue

Userguest, a Moroccan tech startup dedicated to helping hotels enhance their direct revenue, has successfully secured €2.2 million (approximately $2.4 million) in seed funding. 

This investment will facilitate the company’s rapid expansion and product innovation, positioning Userguest as a key player in the hotel revenue optimization sector.

Funding Details and Investor Confidence

The funding round was led by Al Mada Ventures, with significant participation from CDG Invest, Saviu Ventures, UM6P Ventures, Kalys VC, Plug & Play, and notable business angels Philippe Limes and Thane Kuhlman. 

A substantial portion of the capital raised will be directed towards bolstering Userguest’s sales team. 

This strategic move aims to deepen the company’s penetration into key markets and solidify its standing as a leader in direct revenue optimization for hotels.

Co-founder Hicham Benyebdri expressed enthusiasm about the investment, stating that it reflects investors’ confidence in Userguest’s vision. 

He highlighted the startup’s goal of creating an automated tool designed to optimize conversions and revenue for hotels. 

“Having solidified our market presence and earned the trust of leading hotel brands, we are now ready to elevate Userguest to new heights,” he remarked. 

Benyebdri emphasized that this growth will enhance hotel performance while enriching user experiences for both hoteliers and travelers alike.

Innovative Solutions for Hotels

Founded in 2018 by Ahmed Chami, Assil Bernossi, and Hicham Benyebdri, Userguest has developed an automated platform that empowers hotels to optimize their direct revenue through personalized messaging and intelligent incentives tailored for website visitors. 

The startup currently operates in over 30 countries and has successfully generated more than $100 million in direct revenue for hotels since its inception.

In addition to enhancing its existing platform, Userguest is also working on a new product aimed at addressing a critical gap in the market. 

Co-founder and CTO Ahmed Chami stated, “Our aim is to set new standards for innovation in the hotel tech space, providing tools that make it easier for hotels to generate revenue while offering better experiences for travelers.” 

This commitment to innovation underscores Userguest’s dedication to improving hotel operations and guest satisfaction.

The Growing Hospitality Sector in Africa

The recent funding comes at a time when Africa’s hospitality sector is experiencing significant growth, with projections estimating the industry will reach $731.4 billion by 2032. 

As hotels increasingly adopt technology to enhance customer experiences, optimize operations, and promote sustainability efforts, startups like Userguest are well-positioned to leverage these trends.

Userguest’s focus on optimizing hotel revenue aligns with the evolving demands of the hospitality industry. 

As more hotels seek efficient solutions to boost their direct bookings and enhance overall guest satisfaction, Userguest’s innovative approach is likely to resonate strongly within the market.

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Userguest Secures $2.4 Million: Looking Ahead

With this new funding round completed, Userguest is poised for substantial growth as it seeks to expand its market reach and continue developing cutting-edge solutions for the hospitality industry. 

By enhancing hotel revenue through technology-driven strategies, Userguest not only aims to support hoteliers but also strives to improve the overall travel experience for guests.

As the landscape of hotel management continues to evolve with technological advancements, Userguest stands out as a promising startup committed to driving innovation within the sector. 

The recent investment marks a significant milestone in its journey toward becoming a leader in optimizing direct revenue for hotels worldwide.

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