Top 10+ Social Media Influencers in Nigeria in 2024

Social media influencers in Nigeria are individuals who set trends, guide conversations, and attract viewers with their online content.

Nigeria boasts a multitude of social media influencers and notable personalities across various fields such as music, movies, sports, and comedy.

These top social media influencers in Nigeria are also among the top earners on Instagram, commanding massive followings across all social media platforms, which makes them prime candidates for brand endorsements.

From fashion to comedy, these influencers have made significant impacts both domestically and internationally.

Now, let’s delve into the top social media influencers in Nigeria for the year 2024.

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10+ Social Media Influencers in Nigeria in 2024
How many social media influencers are there in Nigeria?
Which social media influencers in Nigeria are worth following?
FAQs
Conclusion
References
Recommendations

Here is a list of the top social media influencers across different platforms, presented without any hierarchical order:

Sisi Yemmie
Taaoma
Pamilerin (Pampam)
Eniolaoluwa
Aproko Doctor
Nengi
MC Shem
Don Jazzy
Iyabo Ojo
Mark Angel Comedy
Sabinus
Kiekie (Bukunmi Adeaga-Ilori)
Mr. Macaroni
Layi Wasabi

1. Sisi Yemmie

Social media influencers in Nigeria, like Sisi Yemmie, are renowned for their culinary expertise.

Showcased on YouTube and Instagram, Sisi Yemmie entices audiences with vibrant recipes and engaging food content.

With 975K YouTube subscribers and 340K Instagram followers, she has become a household name among top social media influencers in Nigeria.

Her detailed recipe videos and relatable lifestyle content make her a beloved figure in the food blogging community, inspiring many with her creative culinary creations.

Instagram: @sisiyemmie

Twitter: @Sisi_Yemmie

2. Taaoma

Taaoma, a comedy luminary reigning on Facebook and Instagram, consistently delivers laughter through her skits.

Social media influencers in Nigeria, like Taaoma, have captured the hearts of millions with their humor and creativity.

Boasting 5.2 million Instagram followers and 966K YouTube subscribers, Taaoma’s unique style and relatable content place her among the top 10 social media influencers in Nigeria.

Her ability to depict everyday Nigerian life with a humorous twist has garnered a loyal and expansive audience.

Instagram: @taaoma

Twitter: @Taooma

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3. Pamilerin (Pampam)

Pamilerin is a notable figure among social media influencers in Nigeria, especially on Twitter, where his witty commentary and pop culture insights command attention.

With 874K followers, Pamilerin stands out among the top social media influencers in Nigeria.

His engaging tweets and sharp humor make him a prominent voice in the Nigerian Twitter community, influencing conversations and trends with his unique perspective and charismatic online presence.

Instagram: @thepamilerin

Twitter: @UnclePamilerin

4. Eniolaoluwa

Eniolaoluwa, a fashion and beauty connoisseur, inspires audiences with captivating looks and makeup tutorials.

Among the top social media influencers in Nigeria, Eniolaoluwa has 35.4K YouTube subscribers and 2.1 million Instagram followers.

His expert beauty tips and stylish fashion sense have earned him a significant following, making him a trusted source for beauty and fashion advice.

His influence extends beyond Nigeria, inspiring many with her creativity and style.

Instagram: @enioluwaofficial

Twitter: @EnioluwaAdeolu

5. Aproko Doctor

Aproko Doctor merges humor with medical education, engaging audiences on Facebook and Instagram.

He plays a crucial role in disseminating important information.

With a substantial following of 1.4 million on Instagram, he has become one of the top social media influencers in Nigeria.

His ability to simplify medical information while entertaining his audience has made him a trusted figure in health education.

Instagram: @aproko_doctor

Twitter: @aproko_doctor

6. Nengi

Rising from BBNaija fame, Nengi captivates Instagram followers with her fashion sense and glamorous lifestyle.

Among the top social media influencers in Nigeria, Nengi boasts 3.3 million followers.

Her journey from reality TV to becoming a fashion icon has inspired many, and her engaging content keeps her audience hooked.

Her influence in the fashion industry continues to grow, making her a significant figure in Nigerian social media.

Instagram: @nengiofficial

Twitter: @nengiofficial

7. MC Shem

MC Shem infuses energy and humor into Instagram with pranks and collaborations.

With 261K followers, MC Shem stands out among social media influencers in Nigeria for his entertaining and engaging content.

His unique approach to humor and collaboration with other influencers has earned him a loyal following.

His presence on Instagram is marked by creative pranks and comedic sketches that resonate with a wide audience.

Instagram: @mcshemcomedian

8. Don Jazzy

Don Jazzy, a music icon, charms Twitter and Instagram users with humorous content, industry insights, and catchy tunes.

With 16.2 million Instagram followers, Don Jazzy is one of the top social media influencers in Nigeria.

His influence extends beyond music, as he engages his audience with personal stories, humor, and industry knowledge.

His charismatic personality and active social media presence make him a beloved figure in the Nigerian entertainment industry.

Instagram: @donjazzy

Twitter: @DONJAZZY

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9. Iyabo Ojo

Iyabo Ojo, a veteran actress, offers glimpses into her life and the Nollywood industry.

With 6.4 million Instagram followers, she is among the top social media influencers in Nigeria.

Her engaging content includes behind-the-scenes looks at her acting career, personal life, and social issues.

Her influence in the Nollywood industry and her relatable posts have earned her a dedicated following.

Instagram: @iyaboojofespris

Twitter: @iyaboojofespris

10. Mark Angel Comedy

Mark Angel Comedy is renowned for hilarious skits featuring child actors.

Among the top social media influencers in Nigeria, this comedy brand amasses 3.1 million Instagram followers and 1.35 million YouTube subscribers.

Their unique approach to comedy, often highlighting everyday situations with a humorous twist, has made them a staple in Nigerian entertainment.

Instagram: @markangelcomedy

Twitter: @markangelcomedy

11. Sabinus

Known for his distinctive comedy style and character-driven skits, Sabinus boasts 891K followers on Instagram.

Among social media influencers in Nigeria, Sabinus stands out for his unique and relatable comedic content.

His character portrayals and humorous takes on various situations have garnered a substantial following, making him a significant figure in Nigerian comedy.

Instagram: @mrfunny1_

12. Kiekie (Bukunmi Adeaga-Ilori)

Kiekie, celebrated for comedic skits and a vibrant personality, has 490K Instagram followers.

Kiekie’s humorous content and engaging personality resonate with a wide audience.

Her creativity and comedic talent have earned her a loyal following and significant influence on social media.

Instagram: @kie_kie__

Twitter: @kie_kie_

13. Mr. Macaroni

Mr. Macaroni, a prominent figure in Nigerian comedy, addresses social issues with humor.

With 877K Instagram followers, he is among the top social media influencers in Nigeria.

His skits often highlight societal issues, delivered with a comedic twist, making him a relatable and influential figure in Nigerian social media.

Instagram: @mrmacaroni1

Twitter: @mrmacaronii

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14. Layi Wasabi

Layi Wasabi, known for his clever wordplay and acting as a comical lawyer in his skits, has garnered a substantial fan base.

With 1.6 million followers on Instagram, Wasabi is among the top social media influencers in Nigeria.

His unique approach to comedy and his engaging content have earned him a dedicated following and significant influence online.

Instagram: @layiwasabi

Twitter: @layiwasabi

The surge in social media influencers in Nigeria mirrors the dynamic and varied digital scene influencers cover in a range of sectors, including fashion, beauty, comedy, lifestyle, technology, and fitness.

Utilizing platforms such as Instagram, YouTube, Twitter, and TikTok, they engage millions, set trends, and influence opinions.

Determining an exact count is difficult, but it’s estimated that thousands of influencers are active in Nigeria, each with different levels of reach and impact.

Among them, the most prominent influencers boast substantial followings, frequently surpassing a million on various platforms.

Figures like Don Jazzy, Taaoma, and Sisi Yemmie are now well-known, using their influence for brand collaborations and product endorsements.

They are celebrated not just for their follower counts but also for their cultural and commercial influence.

They are regulars in significant ad campaigns and are valued for their genuine connection with their audience.

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When it comes to social media influencers in Nigeria, there are several standout personalities worth following due to their impactful content, engagement with followers, and significant influence in their respective niches.

Sisi Yemmie is a top social media influencer in Nigeria, especially known for her culinary expertise. Her YouTube channel is a treasure trove for food lovers, offering vibrant recipes that showcase Nigerian cuisine.

Taaoma, a leading comedy influencer, consistently delivers hilarious skits that resonate with millions of followers. Her content on Instagram and YouTube is a go-to for anyone looking to add some humor to their day.

Pamilerin, also known as Pampam, is a prominent voice on Twitter, providing witty commentary on pop culture and societal issues. His engaging content makes him a must-follow for those interested in Nigerian social trends.

Aproko Doctor is another influential figure, blending humor with health education. His informative and entertaining videos on Instagram and Twitter make important medical knowledge accessible and engaging.

Don Jazzy, a music mogul, is also a top social media influencer in Nigeria. He shares industry insights, humorous content, and personal anecdotes that keep his vast following entertained.

Other notable mentions include Nengi for her fashion and lifestyle content, Mr. Macaroni for his satirical takes on social issues, and Eniolaoluwa for beauty and fashion inspiration.

Following them can provide a mix of entertainment, education, and insight into the vibrant Nigerian social media landscape.

FAQs

Who are the top social media influencers in Nigeria?

The top social media influencers in Nigeria include Sisi Yemmie, Taaoma, Don Jazzy, Aproko Doctor, Nengi, Pamilerin, Mr. Macaroni, and others. These influencers excel in various niches such as comedy, fashion, music, health, and lifestyle.

What platforms are most popular among Nigerian influencers?

Nigerian influencers are most active on Instagram, YouTube, Twitter, and TikTok. These platforms allow them to reach large audiences with diverse content types, including videos, photos, and tweets.

How do social media influencers in Nigeria earn money?

Influencers in Nigeria earn money through brand endorsements, sponsored posts, affiliate marketing, YouTube ad revenue, and merchandise sales. Their income varies based on their follower count, engagement rates, and niche.

What type of content do Nigerian influencers create?

Nigerian influencers create content ranging from comedy skits, beauty tutorials, fashion tips, health advice, cooking recipes, and lifestyle vlogs. The diversity in content helps them attract and maintain a broad audience.

Why are social media influencers in Nigeria so popular?

Social media influencers in Nigeria are popular because they provide relatable, entertaining, and informative content. They often address cultural, social, and trending topics that resonate with their audiences.

How do brands collaborate with Nigerian influencers?

Brands collaborate with Nigerian influencers by reaching out for partnerships, offering free products, paying for sponsored posts, and sometimes creating long-term ambassador roles. Influencers help brands reach targeted audiences effectively.

Who is the most followed Nigerian influencer on Instagram?

Don Jazzy is one of the most followed Nigerian influencers on Instagram, with over 16 million followers. His content includes music, comedy, and personal insights.

Conclusion

Social media influencers in Nigeria have mastered the art of engaging with their audiences, creating content that resonates and entertains.

Their impact on social media is a testament to their creativity, consistency, and ability to connect with followers on a personal level.

As they continue to grow their brands, these top social media influencers in Nigeria will undoubtedly shape the future of digital content in the country.