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Kenyan Content Creators to Earn Money on Facebook and Instagram from June this Year

By Oluchukwu Ikemefuna

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President Ruto William had a meeting with officials of Meta about how Kenyan content creators can start earning from their content. Meta agreed and has announced that Kenyan content creators can start earning in the next three months after the rolling out of instream ads.

President Ruto

President Ruto Creates A Deal With Meta For Content Creators In Kenya

Facebook, under Meta,  made the announcement on Monday saying “Kenyan content creators who meet the eligibility criteria will now earn from their Facebook and Instagram spaces as we start monetization by June this year,” 

This was announced by Facebook President of Global Affairs Nick Clegg at the State House meeting after which the roll-out of the Instream ads at State House was announced.

This was done in the presence of President William Ruto to give credibility.  Meta also said it will also be releasing other earning channels across Facebook and Instagram. This will include Facebook Stories, Instagram subs and IG gifts as well. Mr Nick further said Kenyans will monetize content made in English and Kiswahili.

“I want to pay tribute to your remorseless representation on behalf of the creators of Kenya,” Mr Nick said as he thanked President Ruto for pushing Meta to consider the initiative.

“You and I have met on a number of occasions and every single time you have said on behalf of the ingenious, humorous creative online creators here, you have been pressing me and Meta that all that creativity that they should also use online tools to turn that into material benefit.”

Requirements That Will Make Content Creators Eligible For The Offer 

This new initiative is set to benefit the content creators in Kenya. It will also encourage more youths to be digital oriented and add to the overall well being of the citizens in the country. It’s a great way of providing job opportunities to the Kenyan youths. 

“We are very happy to announce that we’re gonna have instream ads available on Facebook starting early summer maximum,” said Moon Baz who heads global partnerships for Africa, the Middle East, and Turkey

Moon Baz outlined the eligibility criteria and upcoming monetisation features.

“Kenya will become an eligible country in a couple of weeks,” she said, emphasising the importance of meeting specific eligibility requirements. The requirements she listed are highlighted below:

  • Content creators must have more than 5,000 followers, be 18 years old or older, have more than five active videos on their page.
  • Video content posted on a Facebook profile must have a minimum of 60,000 total minutes viewed in the last 60 days from organic followers. 
  • And for a social media page the requirement is 600,000 viewed minutes within the same duration.

President Ruto Deal With Meta Offers Positive Incentives to Those Eligible

This new system allows followers to support their favourite creators directly, as viewers can now buy Facebook stars and send them to their favourite content creators during live streams or for on-demand videos and posts. This is a game changer for Kenyan content creators. 

“It is also important to pass monetisation policies and community standards. These are rules that refer to authentic behaviours, safety, and intellectual property,” Baz explained.


The new proposal came when data from the Communications Authority of Kenya shows that Meta – Facebook has outshined the popular instant messaging platform, WhatsApp, to become the most used social media instant messaging app in the country. This highlights the vast earning potential for Kenyan content creators once the monetisation feature goes live.

The monetisation process will include instream ads, which are image or video advertisements that appear before, during, or after a creator’s content, offering a simple way for advertisers to reach their target audience while viewers engage with content they enjoy.

However, only content creators who pass eligibility tests can fully access these monetization features. 


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Abdullahi Kafayat
Abdullahi Kafayat

Abdullahi Kafayat is an enthusiastic writer interested in the tech world. She's a graduate of Obafemi Awolowo University and has a BSc in Chemistry. You can reach her at Kafayatabdullahi17@gmail.com.

Articles: 391

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