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PalmPay Hires Ex-Opay Executive to Head Marketing in Nigeria
Ex-Opay Executive Heads Marketing: PalmPay, a leading pan-African financial technology firm, has appointed Femi Hanson to oversee its marketing and public relations efforts in Nigeria.
This signals a strategic move to strengthen its position in the country’s competitive digital finance landscape.
Ex-Opay Executive Head Marketing
About Hanson
Hanson brings five years of extensive fintech marketing experience, having previously led marketing teams at OPay and Moni.
His appointment comes at a critical time for PalmPay, which currently boasts 35 million users and 1.2 million onboarded businesses across three countries.
Sofia Zab, PalmPay’s global chief marketing officer, said, “His deep understanding of the local market and proven track record of driving impactful campaigns will help us strengthen our connection to customers and accelerate our mission of advancing financial inclusion.”
In his new role, he will spearhead PalmPay’s initiatives to expand its presence in Nigeria, the company’s largest market. PalmPay reports having 35 million users and has successfully onboarded 1.2 million businesses.
Also Read: PalmPay Resumes Accepting New Customers
Palmpay To Strengthen Its Position In Nigeria’s Digital Financial Ecosystem With The New Hire
Since entering Nigeria in 2019 with a $40 million seed investment from Tecno, PalmPay has distinguished itself through innovative strategies. A key partnership with Transsion Holdings allowed the app to be pre-installed on millions of smartphones, while its digital lending services – offering interest rates between 15-30% – rapidly gained popularity.
This, combined with perks like free wallet transfers and discounted bank transfers, look to boost user adoption.
PalmPay also carved a niche in digital lending, offering interest rates between 15-30%, and saw significant growth during Nigeria’s 2023 cash shortage, when many users turned to fintech for transactions.
Its success earned it a spot among seven African fintechs recognized by CNBC in their top 250 global fintech list for 2023.
With Hanson at the helm of its marketing efforts, PalmPay appears poised to further consolidate its position in Nigeria’s dynamic digital financial ecosystem.
