15 Popular Online Electronic Shops in Kenya

Electronic gadgets (smartphones, laptops, appliances, etc.) are in high demand across Kenya, and online shopping has surged with it. Today’s consumers are looking for the best online electronic shops in Kenya that can offer a combination of best prices, fast delivery, and authentic products.

These several online electronics shops in Kenya has brought comfort and diversity, though to succeed in this business, one needs more, a well-established brand, effective logistics, and customer service.

This has resulted in a competition in the market of electronics e-retailers. These sites frequently offer such services as delivery within a day, a variety of payment options (including M-PESA), and warranties of manufacturers.

In this writing, we will dive to explore the 15 popular online electronics shops in Kenya, with insights into what they offer and also, address key questions for electronics sellers.

Which is the best electronic brand in Kenya?

In terms of brand recognition in electronics, Samsung stands out. A market survey ranked Samsung as the number-one consumer electronics and appliances brand in Kenya, ahead of competitors like LG and Philips. This applies especially to products like televisions, home appliances and smartphones.

Local Kenyan brands such as Ramtons (appliances) and Transsion brands (Tecno, Infinix, itel phones), both of which also are well-recognized, but globally, Samsung is always at the top. Consequently, in stocking an electronics store, most of the retailers emphasize on Samsung products since they are popular.

However, “best” can also mean best-selling or most trusted; in Kenyan phone market share, Transsion’s Tecno often leads in volume. Ultimately, Samsung remains a top-tier brand valued for quality and after-sales service in Kenya.

How profitable is an electronic shop in Kenya?

Profitability in electronics retail varies widely. Generally, margins on electronics are modest (often single digits) because competition keeps prices low. In certain instances, like the large retailers, their net profit margins stand at roughly 2-5 %.

The electronics business is profitable because of high sales volume despite having low margin.

Important factors that affect profits include:

Product mix: Virtue products (smartphones, branded TVs) shall generally be at a higher margin than low end accessories.
Volume and turnover: You can conduct the sales at huge quantities at a very high rate (mainly in promotions) to offset low margins.
Efficiency of the operations: (rent, staffing, inventory costs) Low overheads result in higher profit margin.
Add-on services: Installation, extended warranty or finance will also generate revenue.

A well-operating electronic store is profitable, but the business owners need to maintain the close control of expenses and employee turnover to be successful and succeed in the price-sensitive Kenyan market.

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How to start an online electronic business in Kenya?

The establishment of an online electronic shop will require strategizing and proper arrangement. Key steps include:

Choose Your Products: Choose the electronics that are to be sold (phones, laptops, home appliances, accessories, etc.). Conduct a market survey to find out which niche is profitable or the most demanded products. Determine whether you are going to trade in new products, refurbished or used products.
Register Your Business: Register the name of the company or business legally (e.g. in the eCitizen business registry) and license it appropriately. Ensure compliance with Kenyan laws (such as KRA PIN, business permit).
Find Suppliers or Inventory: Get your stock. This may be having authorized distributors (in the case of new products), authorized refurbishers (in the case of used devices), or direct importation. Make sure it is authentic in order to develop trust.
Build Your Online Store: Select an ecommerce platform. This could be a marketplace (Jumia, Kilimall, Masoko, etc.) or your own website. Buying a domain name and hosting, and setting up a secure website, is crucial. The store should showcase products clearly with descriptions and images.
Set Up Payment Methods: Integrate local payment options. In Kenya, the most popular are MPESA and credit/debit card gateways (PesaPal, Stripe, etc.). Many guides recommend offering Cash-on-Delivery (COD) as an option for Kenyan customers. This builds buyer confidence.

Plan Logistics and Delivery: Decide how you will deliver goods countrywide. Options include partnering with courier companies (G4S, FedEx, local couriers) or in-house delivery. Offer transparent shipping rates at checkout. Most Kenyan customers want to receive the same-day delivery in Nairobi or fast delivery in the whole country.
Market Your Store: Advertise your shop on social media, Google Ads, or local types of classifieds. Emphasize distinctive features of selling (warranty, free delivery, package offers). Introducing promotions during launch or collaborating with influencers can serve to launch.
Customer Support: Establish customer inquiries (phone, email, WhatsApp ). Excellent service is vital in e-commerce to build a good reputation.

All these steps will assist in making sure that the online electronics business in Kenya will have a solid foundation.

Finding the right shop online for your electronics depends on your preferences, budget and proximity when it comes to delivery. Let’s take a closer look at the 15 popular online electronic shops in Kenya, along with highlights of each:

1. Avechi Kenya

A local retailer located in Nairobi is very active online. Avechi is a retailer of diverse electronics, appliances, and phones. They are known for fast delivery (they promise 3–4 hour delivery in Nairobi via “Avechi Express”, and next-day to other regions).

Avechi accepts multiple payment methods (M-PESA, cards, etc.) and often runs promotions. Their prices are competitive and they emphasize a secure shopping experience.

2. PhonePlace Kenya

Specializes in mobile phones, smartwatches and mobile accessories. PhonePlace guarantees original sealed phones with manufacturer warranties. They offer delivery in Nairobi (within 1–2 hours) and nationwide within 24 hours. (For example, their site advertises: “fast delivery in Nairobi (1–2 hrs) and across Kenya (24 hrs)”.)

They also accept major mobile money and card payments. PhonePlace is trusted by many for its warranty-backed electronics.

3. Jumia Kenya

Jumia is not an electronics shop, however, it is the largest online market in Kenya, which sells not only electronics but also thousands of other products. Jumia also holds frequent flash sales and discounts (e.g. Black Friday). Sellers of electronics are numerous in the site, which makes the variety of choices endless.

Some of the payment options are credit/debit cards, M-PESA and even cash-on-delivery in most localities. Jumia has a huge customer base, and its electronic division includes smartphones and TV sets and other small-scale appliances.

4. Kilimall Kenya

It is an online shopping mall which was founded in 2014. Kilimall deals with low-price products, including electronics and accessories and tech gadgets. It has established itself as the greatest online shopping mall in Kenya and it finds more shoppers with its products that include smartphones, laptops, TVs and many others.

The site emphasizes trust (via verified sellers and secure payments like MPESA or Visa) and offers features like customer reviews and tracking. Kilimall is particularly famous for bargains, promotions, mobile accessories (cases, charges etc.) and flash-sale deals.

5. Masoko (by Safaricom)

Safaricom’s online store/marketplace. Masoko carries electronics and a broad range of goods, but its name carries Safaricom’s trust factor. It highlights authentic products and quality assurance.

Masoko offers integrated payment (M-PESA integration is seamless) and often provides free delivery on Safaricom products. Safaricom’s marketing (like combo deals with Safaricom airtime) often boosts Masoko’s profile.

6. BrandCart (Samsung Brand Store)

The official Samsung online shop in Kenya. On BrandCart (via samsung.brandcart.co.ke) you can buy Samsung phones, TVs, fridges and appliances directly. Being the official store, BrandCart guarantees 100% original Samsung products, full Samsung warranty, free countrywide shipping and occasional same-day delivery in Nairobi.

For example, Samsung’s site advertises free delivery, installation, and original products. This is the go-to source for Samsung products (and sometimes other brands like Hisense) with strong after-sales support.

7. Zuricart Kenya

A Nairobi-based electronics retailer that claims to be “Kenya’s No.1 online shopping site” for phones, TVs, computers, appliances and more. Zuricart promises next-day delivery and a 7-day return policy. Its inventory includes top brands (Samsung, Apple, LG etc.) and uses transparent pricing.

The site mentions offering receipts and warranties on products. Zuricart also advertises multiple payment options, including pay-on-delivery for convenience. Customers appreciate Zuricart’s user-friendly site and return policy.

8. Smart Devices Kenya

An online retailer focusing on consumer electronics: mobile phones, smart TVs, computers, and home audio systems. Smart Devices offers products like smart TVs, soundbars, home theatre systems and laptops. They advertise competitive pricing and often import tech gadgets. Delivery is usually next-day in major cities.

The store’s emphasis is on the latest “smart” gadgets (smart home devices, IoT gadgets, home automation gear) in addition to common electronics.

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9. BestPrice Retail

A Nairobi-based electronics and appliances seller. BestPrice.co.ke is a onestop shop for TVs, fridges, washing machines, as well as phones and accessories. The site boasts that it provides the “latest electronics” with same-day delivery service in Nairobi.

BestPrice carries many global brands and offers both cash and credit payment options. It has a showroom in Nairobi (Jamia Plaza) but emphasizes its online store for convenience.

10. Electronics Place

An online shop (electronicsplace.co.ke) that deals with the sale of new and refurbished devices. The difference is that their pre-owned section: they renovate used phones and gadgets and sell them at cheaper prices.

These pre-owned items are “meticulously inspected, cleaned, and often come with a dedicated Electronics Place Warranty”. So customers get a warranty even on used items. They stock laptops, phones, appliances and so on. The electronics place appeals to low-budget customers who still want quality assurance. They offer secure payments (M-Pesa, PesaPal) and nationwide delivery.

11. ShopKe

A general online shopping site (shopke.co.ke) with a broad catalog. ShopKe calls itself “Kenya’s #1 online shopping website” for electronics, fashion, and home goods. Its electronics section includes smartphones, TVs, computers and appliances from top brands. ShopKe features deals on the latest tech and provides countrywide delivery.

They emphasize value-for-money, easy returns, and customer support. The site has lots of electronics listings and promotions (flash sales, freebies). For example, ShopKe highlights that they deliver everything right to your doorstep anywhere in Kenya.

12. SmartTech Kenya

A Nairobi store specializing in “smart” electronics: smart TVs, IoT devices, home security gadgets, and specialty tech. SmartTech focuses on innovative products: smart surveillance cameras, security alarm systems, advanced audio equipment and the like. They also stock some phones and computers.

SmartTech aims at tech enthusiasts and homeowners looking to automate or upgrade their electronics. They typically offer installation services as well. Though smaller, SmartTech has a niche following for gadgets not found elsewhere.

13. Gadget Central Kenya

A phone and gadget retailer (active on social media). GadgetCentral.co.ke focuses mainly on smartphones and accessories. They stock major phone brands (Apple, Samsung, Tecno, etc.) and claim to sell only genuine devices. The store often highlights two-year warranties on phones.

Gadget Central is known among Nairobi’s online shoppers for prompt customer service and flexible payment (mobile money) options. They promote combos and flash sales on a variety of phones and tech accessories in their online presence (Facebook, website).

14. Jiji Kenya

A classifieds marketplace (jiji.co.ke) and not one of the retailers. On Jiji, individuals and shops list new and used electronics for sale. As of now, Jiji has hundreds of thousands of listings for phones, TVs, laptops, cameras and more. Users can find second-hand deals and bargain prices here.

While Jiji itself doesn’t sell goods, it’s listed due to its popularity: buyers often find both nearly-new and used items from all over Kenya. (Because it’s peer-to-peer, caution is advised. But it’s by far the largest platform for finding electronics of any condition.)

15. Shopit.co.ke

A long-running Kenyan e-commerce site (13+ years in business) selling electronics and many other products. Shopit’s electronics category includes mobile phones, laptops, TVs and printers. They emphasize “genuine products at the best market prices” and have built trust over the years.

Shopit guarantees fast delivery across Kenya and strong customer service. It’s known for occasionally stocking medical and fitness gadgets too, but its core is consumer electronics. The site prides itself on reliability: as their About Us says, Kenyans see Shopit as a “trusted platform to buy online”.

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Most of them emphasize the quick delivery and various payment methods (particularly mobile money) to serve Kenyan customers. You should adopt variables such as authenticity of products, guarantee, delivery, and returns when deciding on a shop.

FAQs

Which is the best electronic brand in Kenya?

Samsung

Is Kilimall a Kenyan company?

Kilimall was founded by Yang Tao in July 2014 and is based in Nairobi, Kenya.

Which is cheaper, Kilimall or Jumia?

Kilimall is more like Jumia, but their items are relatively pocket-friendly compared to Jumia’s.

Conclusion

The Kenyan market for online electronics shopping is vibrant and competitive. Top brands (Samsung, Apple, Tecno, etc.) are well represented across these platforms, and service quality varies: official brand stores and major marketplaces tend to offer the strongest warranties and delivery guarantees.

Achieving success in this space relies on strong supplier relationships, customer trust, and efficient logistics. Entrepreneurs looking to enter this space can learn from the major players above.

With Kenya’s e-commerce growing rapidly, electronic retailers who execute these fundamentals well stand to profit – just as the stores listed here have done.

These platforms maintain popularity among Kenyan consumers by offering genuine gadgets, transparent pricing, convenient payment (and even same-day delivery). Whether you need the latest smartphone or a budget laptop, the above online shops cover all bases in Kenya’s electronics market.