Egypt’s Wuilt Gets $2m in Funding to Empower SMB’s in MENA with Its Free Website Builder

Wuilt, a smart and easy-to-use platform based in Cairo, just got some exciting news. Egypt’s Wuilt gets $2m in funding to empower SMB’s in MENA. This means they have more money to help small businesses across the Middle East and North Africa build their own websites for free.

Wuilt started in 2019 by two friends, Ahmed Rostom and Mahmoud Metwaly. They saw that many small businesses and sellers in the region wanted to sell online but didn’t have a good way to create websites, especially in Arabic. Other tools didn’t work well for Arabic speakers or were too expensive.

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In April 2025, Wuilt made a big change, they decided to offer their website builder for free in Egypt. This means anyone could sign up and build a professional website without paying monthly fees. It was a risky move because the company gave up a lot of income, but it worked! Over 20,000 small businesses joined Wuilt, showing how much people wanted an easy and affordable way to be online.

Now, Egypt’s Wuilt gets $2m in funding from big investors like Flat6Labs, MTF VC, Hub71, and others. This money will help them spread their free website builder to other countries, starting with the UAE by the end of 2025 and then expanding to other Gulf countries and Turkey in early 2026. The e-commerce market in the region is growing fast, so this is perfect timing.

What makes Wuilt special is how easy it is to use. Small business owners don’t need to be tech experts to build a website. They can create beautiful, Arabic-language sites quickly. Plus, Wuilt focuses on what small businesses need most, unlike global competitors who often ignore local languages and customers.

Even though Wuilt is free, the company still earns money through extra services. They offer things like Wuilt Shipments to help with deliveries, Wuilt Pay for handling payments, and Wuilt Wallet for managing money. These services help small businesses run their shops smoothly and grow over time. This approach is popular worldwide, where companies offer free tools but charge for helpful extras.

The new money will also be used to add smart features powered by artificial intelligence. This means business owners will get help with managing stock, marketing, and talking to customers—all through easy-to-use tools. These features give small sellers power similar to big companies that normally have expensive software.

The Middle East and North Africa region is full of young and tech-friendly people, which is great for online shopping. Experts say this market will keep growing quickly in the next few years, potentially reaching $50 billion. Big cities like Dubai are pushing to make shopping online easier, which matches perfectly with what Wuilt wants to do.

Of course, growing a business across many countries can be tricky. Rules, languages, and customer habits can change a lot from place to place. Also, Wuilt faces competition from well-known international brands. But because Wuilt is local, free, and made especially for Arabic speakers and small sellers, it has a strong chance of winning loyal users.

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Wuilt’s founders want to make sure that small businesses in every corner of the region can have the same tools as big companies. As Mahmoud Metwaly says, “Small businesses deserve access to cutting-edge technology to compete in today’s digital economy.”

So, as Egypt’s Wuilt gets $2m in funding, many small business owners can look forward to easier ways to create websites, sell online, and grow their shops. It’s not just a story about money but one about opening doors for thousands of businesses to join the digital world, and that’s something truly exciting.

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