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Wasoko | Company profile, Business Model, and Operations

Recieved Funding?
Type of Funding
Venture capital, Series A Funding, Series B Funding
Number of Funding Phases
Business Type
Private Company

All you need to know about Wasoko

About Us

Wasoko is a Kenyan B2B e-commerce platform that Started in 2016. Their goal is to revolutionize access to essential goods and services for businesses across Africa, with a particular focus on the retail sector.

We empower entrepreneurs to focus on their core strength - sales. Our retail ordering process offers unmatched value with competitively priced products and complimentary same-day delivery to your doorstep.

  • Founded in 2013
  • Headquarters: Nairobi, Kenya
  • Employees(From 16 Different Nationalities): 1000+ (Currently)
  • Operates in: 6 African countries (Kenya, Uganda, Rwanda, Tanzania, Ivory Coast, and Senegal)

Our Vision

Our Vision is to Empower African Businesses, by providing everything a retailer needs. We aim to connect small merchants to the digital economy, indicating a vision where informal businesses seamlessly participate in the digital marketplace.

Our Mission

Our core mission is to help communities across Africa get more for less, by revolutionizing access to essential goods and services across Africa, and also fostering trade and economic growth.

Our Core Values/Our Priorities of Wasoko

By enabling customers and communities across our offices in Côte d'Ivoire, Kenya, Sénégal, Tanzania, Rwanda, and Uganda in the following ways:

  • Unleashing African Commerce
  • Delivery On Demand
  • Financing For Growth​
  • Unlocking Intelligent Insights

Our Services:

  • Mobile app and SMS platform for easy ordering by shopkeepers.
  • Wide range of products: Caters primarily to the retail industry.
  • Efficient delivery system: free same-day delivery from localized warehouses.

Our Impact Thus Far:

Wasoko has impacted Small Businesses, by empowering small shops in simplifying their ordering process and offering access to a wider range of products at competitive prices.

Financial Inclusion: Some reports suggest they offer credit facilities, allowing shopkeepers to better manage inventory and grow their businesses.

Supply Chain Efficiency: By connecting manufacturers directly with retailers, Wasoko aims to streamline supply chains and reduce inefficiencies.

About Our CEO

Daniel Yu is the Founder and CEO of Wasoko. He previously worked at the University of Chicago Booth School of Business as a Faculty Coach. Daniel attended the University of Chicago.

Entrepreneur and software developer with extensive personal and professional experience working and traveling across 70+ countries, primarily in emerging economies (Africa, Middle East, India, Central America, Brazil, Southeast Asia, China).

He embraces opportunities to explore markets and develop the network and cultural knowledge to effectively launch new technology-driven businesses. Conversational or better in eight languages: English (native), Mandarin, Swahili, Arabic, Spanish, Cantonese, Portuguese, and French.

I am the founder and CEO of Wasoko, a tech company transforming the $600 billion market of essential goods sold through mom-and-pop stores in Africa through on-demand ordering, delivery, and financing. Backed by over $100M in investment from Tiger Global and other leading investors, I am based in East Africa with ultimate responsibility over all our business serving tens of thousands of merchants across Kenya, Tanzania, Rwanda, Uganda, and Zambia while partnering with leading manufacturers including Unilever and Procter & Gamble.


Beyond my work at Wasoko, I am also keenly interested in linguistics, development economics, talent mobility, urban design, moral philosophy, and geopolitics.


Overall, Wasoko is a company aiming to revolutionize the way African businesses operate. Their focus on mobile technology and efficient delivery systems makes them a strong contender in the B2B e-commerce space.


Related Topics


Josh Raine
Daniel Yu

Business Model

The Company major services and product include: B2B e-commerce in Africa, Mobile-first approach and efficient delivery

The Company was Founded
The Company was established on
May 16, 2013
The Company has its Operational Headquarters at Nairobi, Kenya
The Company is contributing to the development of the Industry E-Commerce
Staff Strength since Inception
The Company prides in her team member of about 501 - 1000 active members

Wasoko Business Model

The Company major services and product include: B2B e-commerce in Africa, Mobile-first approach and efficient delivery

Have they recieved Funding from VCs
Have they recieved Funding from VCs
How many number of Funding rounds?
Company Net worth as of 2023

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