About Us

MAX is the leading vehicle subscription platform in Africa and was founded out of MIT Sloan in 2015 by Adetayo Bamiduro and Chinedu Azodoh. MAX solves some of the biggest pain points that taxi drivers and commercial transport operators have.

MAX partners with OEMs, EV manufacturers, and fleet owners to provide vehicle financing and subscriptions to gig drivers and mobility entrepreneurs via termed contracts and service bundles.

Our History

MAX started out in 2015 as a delivery startup using motorcycles to fulfill customer orders before venturing into ride-hailing, and later into vehicle subscription and financing services — solutions it came up with based on the data from its first services.

The startup introduced vehicle financing in 2018, and in just over two years, the churn rate by drivers affiliated with them has crashed to “close to zero.”

Our story started in 2015 but is still being written by millions of people all over the world because of our positive impact. For over 5 years, we have been utilizing technology to power smooth mobility, financial services, and EV infrastructure in Africa.

We are set to aggregate, structure, and formalize the fragmented informal mobility market across Africa. We leverage strategic alliances with manufacturers and service providers; partnerships with driver communities and governments, low-cost credit, discounted insurance, and a mobile marketplace to ensure driver and customer retention.

By providing drivers with access to our digital transport platform and affordable vehicle financing and services, we increase average driver earnings to $12 daily (+65% compared to their informal sector counterparts), and up to $15 per day once they gain full ownership of their asset.

As advocates for a greener planet, we are leading the transition to sustainable and environmentally friendly mobility through the deployment of electric vehicles, charging infrastructure, and batteries across the board to support the transition.

Our Vision

Powering Africa’s Forward Movement: To empower transport operators across Africa to grow financially, get connected to profitable services, make more money, and be safe on the job.

The big picture for us is a seamless transportation experience for Africans powered by innovation, technology, and eco-friendly infrastructure.

Our Mission

We are making mobility safe, affordable, accessible, and sustainable through deploying high-performance technology and operators.

Our Core Values

• Transparency: We’re taking everyone along for the ride.
• Integrity: We stand by our word to remain consistent with all parties, including you!
• Initiative: We prioritize ingenious ideas and nurture them which has brought us this far and we’re not stopping now.
• Partnership: We always keep the welcome mat rolled out on MAX Land; everyone is welcome.
• Safety: Safety to us at MAX means taking all road safety precautions, and telling others about safety so that mobility is safe and comfortable for all.

Our Services

We offer one fully integrated platform that fills the huge infrastructure and service gap in Africa by;

Connecting drivers to vehicles, EVs, services, users, enterprises, and RegTech.

Enabling drivers to make money and be safe on the job.

Enabling users to gain from reliable and safe transportation.

Our products include;

MAX Drive: an inclusive framework built to finance, vehicle ownership, license, and insurance packages.

MAX enterprise: connecting businesses to drivers, businesses to businesses, customers to goods, businesses to customers, and drivers to customers with one platform.

Electric Vehicles: leading the transition to electric and smart urban mobility with a positive impact on the planet. Our EVs are designed to fit perfectly into Africa's unique commute system.

Mobility RegTech: a super app custom-made for governments to gain full visibility into the public transportation sector for better data-driven decision-making and increased revenue.

Our Business Model

MAX is a delivery platform similar to the likes of WumDrop and Sendy. The hyper-local delivery platform provides ordering apps, payment processing, and last-mile delivery support to retail businesses and mobile consumers.

We offer one fully integrated platform that fills the huge infrastructure and service gap in Africa by:

• Connecting drivers to vehicles, EVs, services, users, enterprises, and RegTech.
• Enabling drivers to make money and be safe on the job.
• Enabling users to gain from reliable and safe transportation.