15 Best Gift Cards in Serbia | 2026 Update

Gift cards are becoming increasingly popular in Serbia for occasions like birthdays and holidays. Shoppers enjoy retailer-specific cards (like for electronics or groceries) and global e-cards (Amazon, gaming, etc.). Serbia offers a variety of gift cards from both local and international brands which can be used for transactions.

With this, Serbia gift cards are gradually becoming acceptable among users in the country as a viable medium of exchange when gifting someone.

In this writing, you will look into the best gift cards in Serbia and where you can buy them, alongside every relevant information you will need about Serbian gift cards.

Does Serbia Have Gift Cards

Yes. Gift cards are widely available in Serbia. Major retailers and online platforms sell prepaid cards that can be used in-store or online. Most online retailers offer gift cards that can be used to make purchases in stores and online in Serbia.

Big shopping chains, electronics stores, supermarkets, and even restaurants offer their own gift cards. Additionally, open-loop prepaid cards (like Visa/Mastercard) are popular. Serbia’s retail market embraces gift cards for many everyday uses, so you can confidently answer “Yes, Serbia has gift cards”.

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Do Serbia Have an Apple Card?

No. The Apple Card (the credit card issued by Apple/Goldman Sachs) is only available in the United States. Even in Serbia, Apple Pay is supported, but Apple’s Apple Card (a credit card) is US-exclusive. According to Apple’s community, “the Apple Card is currently only available in the United States”.

So if someone asks, “Does Serbia have an Apple Card?”, the answer is no – Serbian residents cannot apply for Apple Card. (However, Serbians can use Apple Pay in stores since Serbia supports Apple Pay on cards.)

As for Apple gift cards (App Store), Serbia’s App Store generally uses local payments via Visa/Mastercard; physical iTunes cards are not issued for Serbia either, so gifting an Apple-branded card isn’t an option here.

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Where Can I Get Gift Cards in Serbia?

Gift cards in Serbia can be bought both in stores and online. Major electronics and appliance chains (Gigatron, Tehnomanija) often sell gift vouchers. For instance, customers report finding Steam gift cards at retailers like Gigatron and Tehnomanija.

Supermarkets (Maxi/Delhaize, Idea) sell their own cards – see below. Fashion brands (Zara, H&M) and sports stores (Nike) allow online purchases of gift cards through their websites.

Banks and fintech apps also sell open-loop prepaid cards (Visa/Mastercard). Additionally, gift card kiosks and websites (like GiftCardMall in Europe) offer a wide range of e-cards. In short, you can get a gift card from most large Serbian retailers, shopping malls, or by ordering online through the brand’s official site or a gift card marketplace.

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15 Best Gift Cards in Serbia

Gift cards in Serbia are becoming more popular and can be bought from any gift card store or online retailer. Whether you need a practical voucher for groceries or a trendy e-gift code, Serbia has you covered. Below are 15 best gift cards for Serbia, with official sources and typical prices. These cards reflect everyday needs and entertainment value for Serbians.

1. Gigatron Gift Card

Gigatron is Serbia’s largest electronics chain (phones, TVs, computers). Though its site doesn’t highlight gift cards, customers report that Gigatron locations sell various gift vouchers (especially for gaming). For example, Steam Wallet cards are sold at Gigatron.

A Gigatron gift card (if available) would let recipients spend on any Gigatron products. (Prices would equal the loaded amount, e.g. 1000, 5000, 10,000 RSD.)

2. Tehnomanija Gift Card

Similar to Gigatron, Tehnomanija is a leading appliance/electronics retailer. While their website focuses on promotions, Tehnomanija stores sell gift vouchers. (A promo even offers a 2,000 RSD voucher with certain purchases.) These gift cards (in denominations like 1,000–20,000 RSD) can be redeemed for TVs, phones, etc. at Tehnomanija outlets.

Recipients enjoy a wide choice of electronics. (Check Tehnomanija’s promo pages or ask in-store for specific gift card options; value loaded = card’s price.)

3. Delhaize/Maxi Gift Card

Maxi is Serbia’s major supermarket chain under Delhaize. Maxi’s official site confirms “Maxi Poklon kartica važi u bilo kojoj Maxi, Shop&Go, Tempo i Mega Maxi prodavnici”. That is, the Maxi gift card is valid at all Delhaize-owned stores (Maxi, Tempo, Shop&Go) in Serbia.

You can load the card with any amount between 1,000 RSD and 20,000 RSD. The card can be used repeatedly until the balance is spent. This makes it ideal for groceries and essentials. (Example pricing: a 5,000 RSD card costs 5,000 RSD.)

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4. Idea Gift Card

Idea is another nationwide supermarket brand. The official Idea site offers a “IDEA poklon kartica”. According to Idea, you choose the gift amount yourself – from a minimum of 50 RSD up to a maximum of 20,000 RSD. Idea gift cards are activated at any Idea store and can be used like cash on purchases.

They are convenient for groceries, snacks, household items, etc. For example, you might buy a 3,000 RSD Idea card for 3,000 RSD. Source: Idea official page.

5. Carrefour Gift Card

Carrefour hypermarkets (Grand, conducted under Delhaize ownership) have operated in Serbia. While Carrefour gift cards exist in other markets, Serbia’s Carrefour stores may not sell standalone cards.

However, if available, a Carrefour gift voucher would work across all Carrefour/Delhaize stores (similar to Maxi cards). (If not specifically issued, consider a Delhaize gift card as an equivalent.)

6. Zara / H&M Gift Cards

International fashion retailers Zara and H&M have Serbian branches. Both offer gift cards globally. On Zara’s Serbia site, gift cards are mentioned as a payment option (they are activated and ready to use for purchases). H&M Serbia explicitly offers both digital and physical gift cards for online ordering.

Denominations typically range from around 1,000 RSD up (e.g. €10, €20, etc.). These fashion gift cards allow the recipient to pick their own clothes or accessories. Sources: Zara help page, H&M Serbia gift card page.

7. Nike Gift Card

Nike has stores (and online) in Serbia, and sells gift cards. The Nike Gift Card page (global) lets you purchase e-cards or plastic cards of various designs. Although US-centric, Nike gift cards purchased online can be used at Nike retail outlets.

Typical choices include digital eGift cards (emailed, e.g. $25, $50, $100) or mailed plastic cards. Recipients can redeem them for sportswear and shoes at Nike stores.

8. Sephora Gift Card

Sephora opened in Serbia a few years ago, and offers beauty gift cards. Sephora’s official gift card page shows that they sell eGift cards with instant delivery.

Denominations usually start around €5 or €10 up to €100+. A Sephora gift card can be used in any Sephora store in Serbia. It’s perfect for anyone who loves makeup, skincare, or perfume.

10. Google Play Gift Card

Android users in Serbia can redeem Google Play gift cards. A Serbia-specific source confirms “Serbia has a Google play gift card…making Google Play card also a top choice for Serbia”.

You can purchase Google Play vouchers (in euros or dollars, depending on vendor) and use them to buy apps, games, books, and movies on the Play Store. Denominations might include 10€, 25€, 50€ (exact values depend on where you buy).

11. Apple iTunes Gift Card

(Actually, Serbia does support Apple’s App Store local payments via credit, but like many non-US markets, Apple gift cards are not commonly sold.) Apple’s retail gift cards (for App Store/iTunes) are rarely available for Serbia. Instead, Serbians typically use credit cards for Apple purchases.

If an Apple gift card is obtained (e.g. via import), it must match the Apple ID region (often not Serbia). So this is not a practical option for most gift-givers in Serbia.

12. PlayStation / Xbox / Steam Gift Cards

Gaming gift cards are big hits in Serbia. Steam Wallet cards in euros or dollars can be bought online or at electronics shops (as one guide noted, Steam cards are sold at Tehnomanija). PlayStation Network and Xbox Live cards (European region) are also common. Denominations range from around €20 to €100.

These cards let gamers buy digital games or subscriptions on their consoles or PC. The presence of gaming stores and electronics retailers means these cards are readily accessible.

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13. Cineplexx / Local Cinema Gift Cards

Cineplexx is the largest cinema chain in Serbia (Belgrade, Novi Sad, etc.). They sell gift cards that can be loaded with at least 2,000 RSD for cinema tickets (as one promotion mentioned).

These gift cards can be reloaded in 500 RSD steps up to 10,000 RSD. Gift any movie buff a Cineplexx card to cover popcorn and blockbusters. (Other local cinemas or multiplexes may have similar programs.)

14. Amazon Gift Card

Amazon does not have a Serbia-specific site, but many Serbians use Amazon.com for international orders (especially if they forward packages). Amazon.com gift cards are USD-denominated and can be bought online. They are redeemable on any Amazon site (including .com).

Common values: $25, $50, $100, etc. Serbians with access to Amazon (often using international addresses) value these cards for the huge selection available.

15. Local Retail eGift Cards (mall vouchers)

Many Serbian shopping malls (e.g. Ušće, Delta City) and multi-brand retailers issue their own gift cards or certificates usable at multiple stores. For instance, mall gift cards can be used across all shops in the mall.

These eGift cards (often in 1,000+ RSD) give flexibility to shop at different stores. To buy, ask at the mall information desk or look on the mall’s website. (Exact offerings vary by location; inquire locally.)

16. Multi-brand Prepaid Cards (Visa / Mastercard)

One of the most flexible gift cards is an open-loop prepaid card. In Serbia, you can purchase Visa or Mastercard gift cards at banks or online (e.g. Gift Card Mall Europe). These cards can be used anywhere Visa/Mastercard is accepted – stores, websites, etc.

They often have fees (e.g. a 5,000 RSD card might cost 5,300 RSD). According to a gift card blog, Visa/Mastercard prepaid gift cards are “universally accepted”. This makes them ideal when you’re not sure what brand the recipient prefers. (Just be mindful of the fees and activation requirements.)

In each case above, the card price equals its face value (plus any purchase fees). For example, a Maxi RSD 2,000 gift card costs RSD 2,000. These gift cards make practical, popular presents in Serbia – from everyday essentials to entertainment.

Read Also: Exploring Different Types of Gift Cards in Nigeria

FAQs

Does Serbia have an Apple Card?

No, the physical Apple Card is not available in Serbia

Does Serbia use a Steam card?

Yes, Steam cards are available in Serbia 

Does Serbia use Cash App?

Cash App isn’t available in Serbia

Conclusion

Serbia’s gift card market has a healthy mix of local and global options. Retailers across categories – electronics, fashion, groceries, and entertainment – issue their own store cards. Major global gift cards (Amazon, Google, gaming platforms) are also accessible online.

References

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