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Apple Ahead of Netflix on the Highest Rated shows on IMDB

By Oluchukwu Ikemefuna

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Apple TV, an added-on service, is ahead of Netflix on the highest rated shows on IMDB. Fintech company, Self, set out to determine which streaming service offers the best value to the audience. The company made an analysis of the video content on different viewing platforms.


The platforms include Netflix, Amazon Prime Video, Hulu, Disney+, Apple TV+, HBO Max, Paramount+, and Peacock. The analysis checked the amount of content available on each platform, and IMDb ratings for the shows were carried out on each one.

Apple TV Has The Highest Average Content Rating On IMDb

Amazon Prime Video currently leads with the largest content library, including 13,827 movies and shows, which is more than double that of Netflix, which holds the second position. Apple TV+ follows with the smallest catalogue, offering only 271 titles.

However, Apple TV+ has the highest average content rating of 7.01 out of 10, according to IMDb. The series Ted Lasso, which won the Emmy awards, was the number one show on the platform in terms of ratings.

Ted Lasso is a comedy-drama TV series starring Jason Sudeikis. Jason plays an American college football coach who is hired to coach a professional soccer team in England.

Netflix With Higher Sport Engagement Than Apple TV

Furthermore, the analysis revealed Apple TV+ as the top choice for children’s content. However, Netflix has the highest-rated sports and technology shows and movies. This is despite Apple’s efforts to improve its sports content by signing an exclusive deal with the MLS, the US soccer league in which Messi currently plays. The analysis revealed that despite Apple TV+ engaging content, it’s one of the first services most subscribers would bypass if they were forced to choose. 

Another analysis from Whip Media reported by Variety reveals Netflix still tops as the “must-have” service among streaming subscribers. This is despite its position as last place for its perceived value. This means even though Netflix is overpriced, it’s also the service that most subscribers are comfortable with.

When asked which service they would choose if they could only keep one, 31 percent of respondents chose Netflix. This percentage is a significant drop from last year’s 41 percent score, but it’s still ahead of the rest.

Netflix Still Subscribers First Choice

According to the analysis, Netflix’s score dropping this year is attributed to the company’s recent price hikes. With the mid-tier plan rising 11 percent to hit $15.49/month in the U.S., 69 percent of former Netflix customers told Whip Media that this was the main reason they chose to drop the service. 

Apple TV+ may not be a “must-have” streaming service, but there’s a good chance Apple doesn’t mind that too much. From the beginning, Tim Cook said he expected Apple TV+ to be an “add-on service” rather than a platform that would compete as a replacement for other services. 

Analyzing it from Tim’s perspective, Apple TV+ is a success. Apart from offering some of the most engaging services, it offers customer satisfaction with its services. As Variety’s Todd Spangler notes, Apple TV+ had a 76% customer satisfaction score in 2022, jumping ahead of several competitors.


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Abdullahi Kafayat
Abdullahi Kafayat

Abdullahi Kafayat is an enthusiastic writer interested in the tech world. She's a graduate of Obafemi Awolowo University and has a BSc in Chemistry. You can reach her at Kafayatabdullahi17@gmail.com.

Articles: 186

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