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Airtel Kenya Reduces its Rates after Reduction of the Mobile Termination Rates

By Oluchukwu Ikemefuna

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Airtel Kenya reduced its call rates to other mobile networks from KES 0.58 per minute to KES 0.41 per minute. This will be effective March 1, 2024. The reduction follows the Communications Authority of Kenya (CA) directive to lower mobile termination rates (MTRs).

Airtel Kenya

The Communications Authority of Kenya had instructed the telecommunication companies, including Airtel Kenya, to reduce the mobile termination rates.  

Airtel Kenya Slashes MTR

MTRs are fees that mobile service providers charge each other for completing calls on their networks. Lower MTRs allow operators to offer cheaper call rates to customers on other networks.

Despite opposition from Safaricom, the CA directed all Kenyan mobile operators to reduce MTRs. This move is expected to foster competition and lower call costs for consumers. This means consumers will now enjoy lower calling rates following the ICT regulator’s review of Mobile Termination Rates (MTRs) 

The new rates will be in effect for two years and apply only to local voice calls in Kenya.

Airtel Kenya’s Managing Director, Ashish Malhotra, stated his opinion about the MTR reduction and its potential to benefit consumers. He emphasized that Airtel was in agreement with the reduction and the company was happy with it. 

He said, “We welcome and endorse the reduction of the Mobile Termination Rates. As a result, I am happy to announce a reduction in the price points of Weekly and monthly Voice bundles.”

Airtel Kenya Reduces Rate For Consumers Benefits 

Most of the citizens claimed that high MTRs have made it difficult to offer affordable cross-network call rates. Therefore, they hope that MTRs will continue to decrease for the utmost benefit of consumers.

With this observation, Airtel has reduced the prices of its weekly and monthly voice bundles in response to the lower MTRs. Also, the telco reduced it to elevate the citizen’s pain concerning the rates. 

Conclusion 

Since December 2023, Airtel has deployed over 300 new sites, bringing their total to over 3700 nationwide.

Prisca Murigu, Marketing Director of Airtel Kenya, said, “We are delighted to introduce Airtel’s revamped Tubonge AllNet and Tubonge On Net plans, designed to deliver more affordability, flexibility and value to our customers in light of the reduced MTRs.”

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Abdullahi Kafayat
Abdullahi Kafayat

Abdullahi Kafayat is an enthusiastic writer interested in the tech world. She's a graduate of Obafemi Awolowo University and has a BSc in Chemistry. You can reach her at Kafayatabdullahi17@gmail.com.

Articles: 260

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