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Politics and Music Lead Google Searches in Nigeria
In 2025, politics and music firmly took the lead in Nigeria’s Google searches, showing just how much these two areas captured the nation’s attention throughout the year. Nigerians turned to Google Search not just to catch up, but to understand the unfolding dramas of politics and the vibrant pulse of the music scene.
Google’s Year in Search offers a cool glimpse into what people were curious about, and in Nigeria, it painted a picture of a society deeply connected to its leaders, artists, and cultural icons. Politics and music lead Nigeria’s Google searches because these topics reflected both the challenges and joys people experienced.
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On the political front, Nigerian users kept a close eye on fast-changing events. Senator Natasha Akpoti topped the charts as the most searched Nigerian personality, proving how central political conversations were. Beyond Nigeria’s borders, the Israel-Iran conflict and the U.S. elections also caught significant attention, showing interest in global affairs.
The country also took moments to remember some key figures who passed away. The death of former President Muhammadu Buhari led to a huge spike in searches, as people looked back on his leadership and impact. Similarly, football fans mourned Peter Rufai, the legendary former Super Eagles goalkeeper, revisiting his career and the legacy he left behind. Even the passing of Pope Francis stirred search activity, as many paused to reflect.
When it came to entertainment, it was clear that Nigerian music dominated the scene. The Trending Songs list revealed a mix of soulful gospel and lively Afrobeats. The gospel hit ‘Oluwatosin (Jesus is Enough)’ by Tkeyz featuring Steve Hills was at the top, while ‘Joy is Coming’ by Fido and big collaborations like Davido and Omah Lay’s ‘With You’ also gained huge popularity.
Film and TV weren’t left out either. Director Kemi Adetiba became one of the most searched Nigerians, thanks to the success of the hit show “To Kill a Monkey,” which took the nation by storm and became the most searched entertainment title.
What made these Google searches even more interesting was the way Nigerians used the platform to keep up with internet trends. In 2025, Google searches in Nigeria showed how people were eager to understand viral crazes. For example, “What is Labubu?” ranked as one of the top questions, reflecting curiosity about this popular internet trend. Similarly, the term “Achalugo,” which got famous thanks to the YouTube film “Love in Every Word,” sent many Googling for its meaning.
Food trends were another area where Nigerians showed adventurous taste buds. Google searches included everything from traditional snacks like Chinchin to trendy drinks like the Pornstar Martini and health-boosting Ginger Shots, a neat mix of local flavors and global trends.
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Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for West Africa, summed it up well: “The 2025 Year in Search is more than just data; it’s a vibrant, unfiltered mirror of our collective attention. Whether it’s tracking the biggest headlines, reflecting on the legacies of icons we lost, or simply figuring out the latest slang, these lists show that Nigerians are using Search to actively engage with the world around them.”
So, amid all the headlines and viral moments, what stands out most is how politics and music lead Google searches in Nigeria, highlighting the passions and concerns that shaped 2025 for millions across the country.
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