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Tech evolution on the African continent is fast-paced, especially in a few of the country’s emerging hubs like Nigeria and South Africa. As tech entrepreneurs contemplate harnessing Africa’s potential, the question arises: where lies the best opportunity for tech entrepreneurs?
Is it Nigeria which is famed for its large population and youth population or South Africa known for its hardened infrastructure and well-distributed tech hubs?
This article highlights Where the Best Opportunities for Tech Entrepreneurs lies, whether Nigeria or South Africa and it will serve as a guide for establishing a tech business in Africa.
In the contest for titles claiming to be Africa’s tech hub, Nigeria and South Africa continue to defend their respective positions; however, who deserves the title is dependent on the metrics of defining what a tech hub is.
With a huge population of more than 200 million people, many of them are young people who are tech-savvy and innovative – Majorly therefore, Nigeria is the “Giant of Africa” and a great tech hub. The city of Lagos, the commercial capital of Nigeria, is a hub for startups, incubators, and accelerators such as CcHub and Andela.
The workings of this country’s tech ecosystem rely greatly on the enterprising spirit and especially the rising middle class, which renders the existing situation in Nigeria a potential innovative ecosystem.
But South Africa has a much more stable tech ecosystem, proud to have Cape Town and Johannesburg as wonderful cities of tech culture. South Africa has excellent infrastructure for like-minded VCS with many global tech firms exercising a substantial presence in their country.
There exists a big pool of opportunities for South African tech businesses targeting applications in fintech, e-commerce, and enterprise solutions, which will be great for scalable and sustainable technology businesses.
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If you somehow fancy a fast-growing market full of potential, then Nigeria should be the right choice. But if you want something a little more organized and established, then perhaps South Africa would be your safe bet.
Deciding about which country in Africa is best for tech business seeks to extensively analyze qualitative factors like market size, ease of doing business, regulatory environment, and access to funding.
Demography, access to capital, and infrastructure: Nigeria’s tech ecosystem enjoys a demographic dividend with a youthful population embracing digital services ranging from mobile payments to e-commerce.
Companies such as Flutterwave and Paystack are majorly heralded for growth in fintech in Nigeria.
Conversely, South Africa is renowned for its well-developed infrastructure and great accessibility to capital. The country boasts a nimble financial ecosystem that allowed the rise of other fintechs such as Yoco and JUMO.
Investment Climate: In terms of funding, Nigeria, under a buoyant VC ecosystem, has, this year alone, witnessed one of its unicorns Moniepoint raise $110 million in funding, in the fintech space. South Africa has also enjoyed strong investment flows due to its relative macroeconomic stability and strong financial markets.
Market Size and Accessibility: Nigeria can be said to provide a potential large market for tech products and services, considering its large population. The same opportunity is qualified by certain disadvantages, e.g., regulatory challenges and infrastructural decay. South Africa indeed presents a structured environment; the flip side, the market is small.
Government Support and Policies: Both Nigeria and South Africa have made concerted efforts to set up frameworks that would nurture tech innovation. The government of Nigeria operates policies and programs that form the basis of nurturing technology startups.
In contrast, South Africa furnishes incentives for the promotion of technology development and the establishment of special economic zones.
For tech businesses in Africa, both countries have some advantages in different ways. South Africa has a solid infrastructure with access to capital while Nigeria has a very big market with a young population that provides opportunities for creating consumer-level tech businesses.
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A tech business will be profitable in Africa depending on the subsector and the specific market. But some sectors ensure a steady progression and high returns for their stakeholders across the continent.
1. Fintech: The most lucrative tech niche in Africa;, the only jewel, by Turner or blight; due to the vast unbanked population along the continent and hastened by the quick uptake of mobile money, that underlies its operation.
Opay and Paga in Nigeria have transformed the digital payments landscape of the country, while the South African fintech ecosystem is led by Discovery Bank and TymeBank.
2. E-Commerce: With the penetration of the internet and the introduction of smartphones, E-commerce is recognized to generate good revenue across the African continent.
Nigeria’s Jumia and South Africa’s Takealot are doing most of the heavy lifting in this area, from groceries to electronics. Then anything in between.
3. Agritech: Most African economies are based on agriculture, and agritech startups put money into technology to grow productivity and profitability.
Some, such as Farmcrowdy in Nigeria, link farmers to investors; and Aerobotics in South Africa uses drones and AI technology for precision farming.
4. Healthtech: COVID-19 zoomed the development of healthtech solutions in Africa. Startups like Helium Health in Nigeria and HearX Group in South Africa facilitate access and affordable healthcare.
Right now, Nigeria has more tech companies than South Africa. In this country, because of an ever-increasing population with an entrepreneurial culture, a multitude of startups have come about for different sectors. Disrupt Africa’s report says Nigeria has the highest number of tech startups in Africa, with Lagos being the center of innovation.
South Africa has fewer tech companies than Nigeria but higher concentration and mature startups that can go to scale. The ecosystem is more established; therefore, quality prevails over quantity.
Due to the stable economy and infrastructural development, South African startups are also more favored to attract international investment.
Within Tech Business Africa, Nigeria’s thriving startup scene offers early-stage entrepreneurs many opportunities, while South Africa opens its doors to scaling up and expanding globally.
Read about How Easy Is It to Learn Data Science in Nigeria vs. South Africa?
The African tech ecosystem has introduced an increasing number of successful entrepreneurs who have built novel companies that have created quite a lot of wealth over the years.
When asked as to which countries in Africa have the richest tech entrepreneurs, Nigeria and South Africa spring to mind as the leading contenders. The two share a thriving tech ecosystem that has nurtured billion-dollar startups and millionaire founders.
But which country takes the crown? Let us find out.
Nigeria has emerged as an incredible place for technology entrepreneurship in Africa, having produced some of the richest and most successful tech entrepreneurs of the continent. A large population, a youthful demographic, and rapid adoption of digital technologies create fertile ground for innovation.
1. Tope Awotona (Calendly): Tope Awotona, a Nigerian entrepreneur, founded Calendly, merger software with a value of well above $3 billion, in the United States. His story is another impressive chapter that shows that Nigerian tech talent has a global reach.
2. Olugbenga Agboola (Flutterwave): Flutterwave has become one of the most valuable fintech firms in Africa at over $3 billion valuation, thanks to Agboola serving as co-founder and CEO. His riches then come as a crown for Agboola, one of the richest in Africa’s tech entrepreneur arena.
3. Shola Akinlade and Ezra Olubi (Paystack): These are the founders of Paystack, a payments processing company that was bought by Stripe for over $200 million. They have become household names in the African tech ecosystem whose successes have inspired the new generation of entrepreneurs in Nigeria.
The Nigerian Advantage
Large Market: With a population of over 200 million people, Nigeria proffers a gigantic market for tech solutions particularly in fintech, e-commerce, or logistics.
Youthful Population: Nigeria has a median age of 18. Thus, the terrain of these youths driving digital services uptake is huge.
Entrepreneurial Spirit: Nigerians are known to be resilient and resourceful, which actually are qualities that saw the rise of a plethora of successful startups.
Complex infrastructure and matured tech ecosystems produce some of Africa’s billionaires who have earned their fortune in technology. Scalable and sustainable business over the years had been well invested here in making globally competitive businesses.
1. Mark Forrester and Vincent Hoogstraten (Yoco): Yoco is a fintech firm created by two founders to provide payment solutions for small enterprises. The company now boasts a valuation of over $300 million and has made these two household names in the tech culture of South Africa.
2. Herman Heunis (MXit): He was born with a silver spoon in his mouth, making him one of the first tech millionaires in a country that didn’t exist at the time. His company, MXit, shut down after being one of the first mobile social networking platforms. It paved the way for budding entrepreneurs behind him.
3. Naspers and Prosus: Although not single entrepreneurs, Naspers (a South African multinational) and its daughter-Prosus have significantly built wealth through tech investments. Such early investment by Naspers into Tencent translated into billions of returns.
The South African Advanatge
Advanced Infrastructure: the presence of advanced infrastructure, finance, and other forms of accessibility to capital generally creates a conducive environment for the scaling of a technology business.
Global Connectivity: Commanding relationships to global markets and activities in world-class financial systems attract foreign investors.
Focus on Deep Tech: South Africa’s deep tech profile, emphasizing enterprise solutions, AI, and blockchain, as a sector generally provides high potential for growth.
Where the Best Opportunities Are for Tech Entrepreneurs has a unique set of advantages and disadvantages, depending on what type of enterprise you want to build and which market you want to serve.
Nigeria:
Best For: Consumer-centric tech startups, banking tech, virtual shopping, and logistics.
Why: Nigeria’s number of young-ins among the large population creates a potentially large market for digital services. The country is well-positioned as an incubator for first tastes of entrepreneurship because of its growing middle class.
Challenges: Gaps in infrastructure, regulatory walls, and limited access to funding from sources comparatively early in startup development.
South Africa:
Best: Enterprises, deep-tech, and scalable businesses.
Why: South Africa has established adequate infrastructure and capitals, favorable to a company having both in the country while building and scaling its technology business.
Challenges: Small market size compared to Nigeria and high operational costs.
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Both countries have become the loftiest land for some wealthy tech entrepreneurs, but Nigeria is leading in the present day in terms of the number of high net-worth individuals in the tech space.
The likes of Flutterwave, Paystack, and Andela have created an all-new class of tech millionaires in Nigeria. In contrast, South Africa’s tech riches usually have more resources and world networks from which they design scalable businesses.
Fintech
Flutterwave
Apple
There is no such answer for Where Are the Best Opportunities for Tech Entrepreneurs-Nigeria or South Africa. The countries offer unique advantages associated with disadvantages, thereby not suitable for all kinds of tech businesses.
Looking to tap into a sizeable, fast-growing market with phenomenal potential? Nigeria is where you will want to be. Its youthful population, dynamic startup ecosystem, and ‘bring it on, consumer-facing solutions’ attitude make for the hottest area for innovation.
Contrary, if you prefer using a more structured, mature ecosystem with access to capital and advanced infrastructure, you want to go to South Africa. Its enterprise solution and deep-tech focus make it the breeding ground for highly scalable, sustainable businesses.
The final judgement rests on your business model, target market, and long-term goals. Nigeria or South Africa, one thing’s for sure: the African tech ecosystem is now rich with opportunities and is ripe for acting.