Cell C Stores to be Sold in Franchise Plan

Cell C has declared plans to sell 44 of its 47 company-owned stores, in line with its strategy to leverage partnerships to promote revenue and drive growth. 

The company plans to retain three flagship stores. They are Mall of Africa in Gauteng, Gateway Theatre of Shopping in KwaZulu-Natal, and Canal Walk in the Western Cape.

Cell C Stores Franchising Proves Successful

The telco reveals the decision follows a review of its service prototype and a benchmarking exercise on the current 47 stores that are company-owned.

The company said, “Our franchise model has proven to be successful. Especially with our franchising stores performing 14% better.”

Cell C will also execute enterprise and SMME development with staff. This is to provide access to purchase stores as franchisees, with a “rigorous and fair” selection process focused on branch staff. 

The process is expected to take a minimum of three months.

Cell C Stores Franchise, A Strategic Move

The development highlights that jobs will be retained, and staff contracts will be transferred to franchisees. 

The transfer will be done with the same employment terms and conditions, with Cell C’s involvement in providing a seamless transfer.

Also Read: Blue Label Set to Take Over Cell C Soon

Cell C stated, “This move will allow us to create a more focused approach to our strategic imperatives while retaining control of our brand.”

“Additionally, we will continue to invest in the store branch expansion to extend our footprint coverage, which contributes to job creation and driving entrepreneurship.”