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TikTok, the popular Chinese platform, announced the deletion of 1.7 million videos from Nigerian users in the fourth quarter of 2023.
The social media platform attributed this action to violations of its Community Guidelines. It noted Nigeria’s presence among the top 50 countries for such policy breaches during Q4.
Globally, 176.5 million videos were removed during this period, with the top 50 offending markets responsible for about 90% of these removals.
TikTok Deletion of Nigerian Videos Due To Violation
TikTok, in its Community Guidelines Enforcement report, reported that 50 different markets, including Nigeria, violated its policies. Also, the violations accounted for approximately 90 percent of all content removals for the quarter.
According to the report, the deleted videos violate TikTok’s restrictions pertaining to safety, and civility. Additionally, it violates mental and behavioral health, privacy and security, integrity, and authenticity restrictions, among others.
TikTok Claims Account Deletion Is Due To Spam
TikTok claimed that within the period under examination, it had deleted 169 million accounts that had been found to be fraudulent or spam.
According to Sunnewsonline, TikTok said, “From October through to the end of 2023, we removed more than 169 million fake accounts globally. Also, we have removed about 1.2 million bot comments on content tagged with hashtags related to the Israel-Hamas war.”
“However, we remain vigilant in our efforts to detect external threats and safeguard the platform from fake accounts and engagement. These threats persistently probe and attack our systems, leading to occasional fluctuations in the reported metrics within these areas.”
“Despite this, we are steadfast in our commitment to promptly identify and remove any accounts, content, or activities that seek to artificially boost popularity on our platform. During the fourth quarter of 2023, we saw an increase in some of our fake engagement metrics.” it concluded.
TikTok Removes Fake Engagement
Additionally, TikTok reported an uptick in fake engagement metrics during the fourth quarter of 2023. The company noted a surge in removed likes totaling 1.03 billion from videos. The platform also took action against 720 million fake followers and 4.9 billion fake follow requests.
These measures were in response to the detection of engagements originating from “automated or inauthentic mechanisms.”
Moreover, TikTok observed a rise in ad removals for policy violations, with 1.5 million ads taken down in Q4 2023, up from 1.3 million in Q3, while the removal of ads due to account-level actions decreased during the same period.
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