Despite Internal Challenges, Twiga Foods has Acquired Three Fast-Moving Consumer Goods (FMCG) Distributors

Twiga Foods, a well-known Kenyan company, has just taken a big step by acquiring three fast-moving consumer goods (FMCG) distributors. These companies are called Jumra, Sojpar, and Raisons. Even though Twiga Foods has been facing some problems inside the company, it still went ahead with this plan. This shows that Twiga is serious about growing and improving how it delivers products across Kenya.

Twiga Foods acquires three FMCG distributors to expand what it sells. Before, Twiga mostly focused on fresh fruits and vegetables. Now, with Jumra, Sojpar, and Raisons joining, Twiga can offer many more products like snacks, drinks, cleaning supplies, and even baby items. Each of these distributors works in different parts of Kenya. Jumra serves Nairobi and Central Kenya, Sojpar operates in the Western region, and Raisons covers the Coastal area. By bringing them together, Twiga Foods can reach more shops and customers all over the country.

The company believes that by combining its smart technology with the experience of these distributors, it can make delivering goods faster and easier. This will help shop owners get what they need without delays, and customers will have more choices.

However, Twiga Foods acquires three FMCG distributors despite internal challenges. The company has been going through a tough time. Earlier this year, the founder and former CEO, Peter Njonjo, left the company’s board. Twiga also had to lay off many workers and had problems paying some suppliers on time. There was even a serious money dispute that almost led to the company being closed down. Luckily, Twiga managed to sort things out after getting new investors.

To help fix the problems, Twiga cut about 40% of its staff and changed how the company works. Now, Charles Ballard, who used to be the CEO of Jumia Kenya, is leading the company. He has the task of helping Twiga grow again and make the business stronger.

Even with these difficulties, Twiga Foods acquiring three FMCG distributors is a big move. The leaders of Jumra, Sojpar, and Raisons are excited about working with Twiga. They believe this partnership will help everyone grow and serve customers better.

Still, Twiga needs to be careful. It has to make sure it handles the new businesses well and keeps its money in good shape. The company also needs to rebuild trust with its workers and suppliers after the layoffs and payment delays. Some people have raised concerns about how the layoffs were handled, so Twiga has work to do to fix those worries.

Twiga Foods has acquired these three FMCG distributors at an important time. If the company can manage its problems and bring together technology and local knowledge, it could change how goods are delivered in Kenya for the better. The future looks hopeful, but Twiga must work hard to make sure everything goes smoothly for its customers, workers, and partners.

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