Samsung Targets 800 Million AI-Powered Mobile Devices in Massive Expansion Push

Samsung is making a bold move in the world of smartphones and tech. The company plans to bring advanced artificial intelligence features to a huge number of its devices. Samsung targets 800 million AI-powered mobile devices as part of its growth strategy. This push aims to help Samsung stay ahead in a fast-changing market.

A Big Jump in AI Features

Samsung Electronics wants to double the AI power in its gadgets this year. Last year, the company added “Galaxy AI” features, mostly powered by Google’s Gemini, to about 400 million mobile products. These include smartphones and tablets like the Galaxy Z Fold6 and Flip6. Now, Samsung targets 800 million AI-powered mobile devices by the end of 2026.

This step comes at a time when AI is changing how we use phones. Samsung targets AI-powered mobile devices in massive expansion push, racing to offer smarter tools to users everywhere. The Galaxy AI features make tasks like photo editing, translation, and note-taking easier with AI help.

T M Roh, who became co-CEO of Samsung Electronics in November, shared these plans in his first big interview with Reuters. “We will apply AI to all products, all functions, and all services as quickly as possible,” he said. Roh oversees mobile phones, TVs, and home appliances, so this AI push covers more than just phones.

Why This Matters in the Global AI Race

The world is in a hot competition over AI technology. Samsung, the biggest supporter of Google’s Android platform, sees this as a chance to shine. By expanding, it gives a lift to Google’s AI efforts. Google is battling companies like OpenAI to win over everyday users.

Samsung targets 800 million AI-powered mobile devices

Google launched the newest Gemini version, called Gemini 3, in November. This model tops many tests for AI smarts, like understanding language and solving problems. In response, OpenAI’s CEO Sam Altman called a “code red” inside his company. They paused other projects to speed up work on their own AI. Just weeks later, OpenAI released GPT-5.2, its latest model.

Samsung’s plan helps Google reach more people through Android phones. This could make Gemini a daily tool for millions, strengthening Google against rivals.

Beating Rivals Like Apple and Chinese Brands

Samsung wants to take back its top spot in smartphones from Apple. Last year, Apple led the market, according to researchers at Counterpoint. But Samsung targets AI-powered mobile devices in a massive expansion push to pull ahead with better AI services.

The company will add integrated AI across phones, tablets, TVs, and appliances. This wide reach sets Samsung apart from Apple, which focuses more on iPhones. Chinese brands are also pushing hard in phones, TVs, and home gadgets. Samsung aims to fight them off by making AI a key part of everything it sells.

Roh’s leadership brings fresh energy to these efforts. Under him, Samsung plans to blend AI smoothly into daily life, from calling friends to watching shows or cooking with smart ovens.

What Galaxy AI Means for Users

Galaxy AI, backed by Gemini, already helps with real-world tasks, like features first seen in models such as the Galaxy S24 series. It can summarize calls, circle objects in photos for quick searches, or translate live conversations. With Samsung targeting 800 million AI-powered mobile devices, even more people will get these perks without needing fancy new phones.

Older devices will get updates too, so users don’t have to buy replacements. This smart move keeps Samsung’s current customers happy while drawing in new ones. Imagine asking your phone to plan a trip, edit videos automatically, or even suggest recipes based on what’s in your fridge, all powered by AI.

Boosting Google and Android’s Future

As the top backer of Android, Samsung’s expansion is great news for Google’s parent company, Alphabet. More AI-powered devices mean more users trying Gemini. This could tip the scales in the AI battle, where models like Gemini 3 and GPT-5.2 compete for speed and smarts.

Samsung’s strategy also protects its home turf. The South Korean giant faces tough competition from China in affordable phones and premium TVs. By spreading AI everywhere, it builds loyalty and stands out.

Challenges and What’s Next

Reaching 800 million devices won’t be easy. Samsung must roll out updates quickly without bugs. It also needs to work closely with Google to keep Gemini running smoothly on billions of Android gadgets.

Still, experts see this as a winner. Samsung targets 800 million AI-powered mobile devices in a year that could redefine mobile tech. If successful, it might reclaim the smartphone crown and lead in smart homes.

Roh’s vision points to a future where AI feels natural, not flashy. Samsung is betting big, and the world will watch closely.

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