Samsung Adds Local Languages to Galaxy Devices in Nigeria

Samsung Electronics has made the Galaxy devices to be more accessible and acceptable to the Nigeria end-users by integrating local language choices. The corporation has finally made Hausa, Igbo, and Yoruba the part of the language settings on its newest Galaxy brands, including the S25, A56, A36, and A26 series. The action taken is to show Samsung’s mission to bring people together in the digital sector and recognize and celebrate the rich cultural diversity of Nigeria.

The information was first announced in Lagos at an event full of colors where Samsung presented the new feature and at the same time traditional music, local food, and showcases of Nigeria’s linguistic heritage. The guests attending wore traditional clothes that depict Yoruba, Igbo, and Hausa cultural features, thus, they showed the pride they have in Nigeria’s languages and traditions. Samsung also made known that they will be extending the use of this feature to additional gadgets in the African market, therefore, giving out a signal of consolidation to inclusion.

During the launch, Oge Maduagwu, Head of Marketing at Samsung Electronics West Africa, talked about this innovation and at the same time shared her thoughts. She was sure to elaborate that Samsung indeed has the role of providing technology access to all. As for her, the language particularity of the new product will allow millions of Nigerians to speak and handle smartphones naturally and in a friendly way. “At Samsung, we understand that technology is most powerful when it is accessible to all,” Maduagwu stated.

With this new development Samsung is working in line with their vision of empowering communities through technological services. By the incorporation of Hausa, Igbo, and Yoruba- the major Nigerian languages- the company is, therefore, reaching out to a considerable demographic. Hausa is the most spoken language in the north of Nigeria and Yoruba is the most spoken language in the southwest, while Igbo is known for the southeast. These three languages, altogether, constitute the larger part of Nigeria’s over 200 million people. Moreover, the presence of these features not only makes the phones easier for the people to use but it also increases the level of digital literacy of those for whom English is a new language.

Stephen Okwara, Head of Product Management at Samsung Electronics West Africa, took the time to show people how they can access these local languages on their devices. It is easy to switch between Hausa, Igbo, or Yoruba on supported Galaxy models by first going to Settings > Language & Input > Select Language. Okwara stated that this function will help those who feel more comfortable using their dialect compared to English. He went on to say that not only is this an effective way to use a smartphone, but it is also a move that encourages people to engage more while also supporting Samsung’s vision for a connected Africa.

The launch of the native languages feature comes at a time when the smartphone market in Nigeria has continued its explosive growth. Samsung, by customizing its model to fit the needs and realities of the area, is thus positioning itself as a major player in the African market and setting an example for other companies to consider local needs as a priority by taking technology to people.

There has been an agreement among professionals in the sector that the availability of local languages is the first step towards inclusiveness in the world of technology. Those people even delved into predicting a domino effect where other companies would follow suit, adopting strategies such as Samsung’s in their target markets. Samsung, on the other hand, has encouraged its users to familiarize themselves further with these new options by hosting and letting them experience these new systems at the Experience Stores and authorized retails in Nigeria.

Through this step, the concept of state-of-the-art technology and cultural relevance being interwoven in a harmonious way is not only embraced but also demonstrated. By the addition of only a few local languages like Hausa, Igbo, and Yoruba to the Galaxy devices in Nigeria, Samsung has made its products real contributors in knowledge games in Nigeria. This is not only a major step for Samsung in its effort to encourage innovation and celebrate the wide variety of African cultures and languages but also its hope to make lives better through technology.

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