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Google CEO Sundar Pichai has recently communicated to the employees that the company is shifting its focus towards new priorities, such as artificial intelligence. As a result, some restructuring and staffing adjustments are expected to happen in the near future.
In an email addressed to the staff, Google CEO, Mr. Pichai stated that the role eliminations would not be as extensive as the previous year’s cuts and would not affect all teams. Although it may be challenging for employees to see their colleagues and teams affected, Mr. Pichai assured that many of these changes had already been announced.
He also mentioned that some teams would continue making resource allocation decisions throughout the year where necessary, and some roles may be impacted.
In 2023, Google streamlined its workforce to improve efficiency and productivity in response to economic factors such as inflation and rising interest rates. As part of this effort, approximately 6 percent of its employees were impacted by the restructuring process.
On January 16th, the global tech giant Google confirmed that it would be laying off “a few hundred” employees from its advertising team across the world. The decision was made as part of Google’s larger push to leverage the power of artificial intelligence (AI) in order to improve efficiency and creativity across its ad operations.
Specifically, the job cuts will impact Google’s “large customer” sales team, with the goal of ultimately providing better support for small and medium-sized businesses looking to advertise on the company’s platform.
With these changes, Google is aiming to streamline its advertising processes and better serve its customers, all while remaining at the forefront of technological innovation in the industry.
On January 17th, the company laid off approximately 100 employees from its YouTube division, according to a statement confirmed by TechCrunch.
Recently, some major tech companies have been making changes to their workforce.
According to the New York Times, YouTube workers have been given a two-month period to transition into new roles within the company before they are let go.
Similarly, since the beginning of 2024, Amazon has made staff cuts in its entertainment units – including Twitch, Prime Video, and Amazon MGM Studios – letting go of hundreds of employees. These changes are part of the companies’ efforts to restructure and optimize their operations.
In late 2022, several major US tech companies implemented a significant reduction in workforce due to an over-hiring that occurred during the Covid-19 pandemic. This unprecedented layoff spree saw Meta, the owner of Facebook, cutting more than 20,000 employees in what they dubbed as the “Year of Efficiency.”
It is expected that the number of layoffs will decrease gradually with the passage of time.