Meta Increases Ways for Content Creators in Nigeria and Ghana to Earn Money

Meta has announced the expansion of its monetization features to content creators in Nigeria and Ghana, effective July 1, 2024. 

This development marks a departure from previous policies that excluded creators with Nigerian and Ghanaian addresses from Facebook monetization unless their pages were managed from eligible countries.

The announcement comes on the heels of a statement made by Nick Clegg, Meta’s President of Global Affairs, in March 2024, promising the feature’s launch in June. 

Clegg emphasized that monetization would extend beyond Instagram, allowing eligible Nigerian creators to earn revenue on Facebook as well.

As of May 2024, Facebook boasts over 50 million users in Nigeria and more than 10 million in Ghana, according to NapoleonCat. 

This vast user base presents a substantial opportunity for content creators in these countries to tap into new revenue streams.

Monetization Channels and Eligibility Criteria

The approved feature enables creators to earn through various channels, including in-stream ads and live ads on Facebook. 

In-stream ads allow for advertisement placement within new or existing videos, including live content. 

Meta’s system automatically identifies natural breaks in videos for ad insertion, though creators can also choose their preferred placements.

Ad formats include pre-roll ads that play before the video, mid-roll ads that interrupt the content, image ads appearing below the video, and after-roll ads that play following the main content. 

Earnings from these ads depend on factors such as advertiser demand and the number of video views. 

To be eligible for monetization, creators must pass and remain compliant with Facebook’s partnership monetization policies and content monetization policies. 

Additionally, they must have a minimum of 5,000 followers and be at least 18 years old.

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Meta Content Creators Monetization in Nigeria and Ghana: Expanding Opportunities Across Africa

The expansion of monetization opportunities is not limited to Nigeria and Ghana. 

In March, Clegg mentioned that Kenyan content creators would also have the chance to earn from Facebook and Instagram starting June 2024, provided they meet the eligibility criteria.

This announcement follows a report from December 2023, which revealed that after a year of negotiations with the Kenyan government, Facebook and Instagram content creators in Kenya would soon be able to monetize their content on Meta platforms.

As Meta continues to expand its monetization features across different African countries, content creators in these regions stand to benefit from new income opportunities, potentially transforming the digital content landscape in Africa.

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