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Kenya’s GoBeba, Ghana’s Kola Market & SA’s NewForm Foods Raise $200K Each from Madica

By Oluchukwu Ikemefuna

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In a move highlighting the growing vibrancy of Africa’s innovation scene, Madica, a pan-African venture capital firm, has announced a significant investment of $200,000 each into three promising startups: GoBeba (Kenya), Kola Market (Ghana), and NewForm Foods (South Africa).

This targeted investment underscores Madica’s commitment to fostering Africa’s entrepreneurial ecosystem and empowering early-stage companies with the resources needed to thrive.

Kenya’s GoBeba, Ghana’s Kola Market & SA’s NewForm Foods Raise $200K Each from Madica

GoBeba: Revolutionizing Fresh Produce Delivery in Kenya

GoBeba, a Kenyan agritech startup, is at the forefront of transforming the country’s fresh produce supply chain.

Their innovative platform connects farmers directly to consumers, eliminating middlemen and ensuring both parties reap the benefits.

This not only empowers farmers with better pricing for their crops but also guarantees consumers access to fresher, higher-quality produce at competitive prices.

GoBeba’s $200,000 investment from Madica will fuel their expansion plans, allowing them to reach more farmers and consumers across Kenya.

Kola Market: Building a Digital Marketplace for Ghana’s Informal Sector

Kola Market, a Ghanaian startup, is tackling the challenge of digitizing the country’s vast informal sector.

Their mobile platform provides a user-friendly online marketplace for informal traders, enabling them to showcase their products, connect with a wider customer base, and streamline their business operations.

This not only empowers informal traders but also fosters financial inclusion by integrating mobile payment solutions.

Madica’s investment of $200,000 will propel Kola Market’s growth, allowing them to onboard more vendors and expand their reach across Ghana’s diverse informal sector.

NewForm Foods: Pioneering Plant-Based Meat Alternatives in South Africa

NewForm Foods, a South African food tech company, is making waves in the sustainable food movement.

They are developing and producing delicious, plant-based meat alternatives that cater to the growing demand for healthy and environmentally conscious food choices.

This aligns perfectly with Africa’s push for sustainable food production and caters to a growing health-conscious consumer base.

The $200,000 investment from Madica will bolster NewForm Foods’ research and development efforts, accelerate product innovation, and fuel their expansion into new markets within South Africa.

Read More: Kenya Launches New EV Policy to Boost Local Manufacturing of EVs

Madica’s Vision: Empowering African Innovation

Commenting on the investments, Neil Brandt, Partner at Madica, emphasized the firm’s unwavering commitment to supporting Africa’s brightest entrepreneurial minds.

“We are thrilled to partner with GoBeba, Kola Market, and NewForm Foods – three companies that represent the immense potential of African innovation,” he said. “These startups are addressing critical challenges in their respective sectors, and we believe our investment will empower them to scale their operations and make a lasting impact.”

A Catalyst for Growth Across Africa

Madica’s investment spree is a significant development for Africa’s burgeoning startup ecosystem.

It demonstrates the growing confidence of investors in African innovation and serves as a catalyst for further growth.

The targeted investments in GoBeba, Kola Market, and NewForm Foods not only empower these individual companies but also send a powerful message: Africa is fertile ground for innovation, and the future is bright for homegrown solutions that are solving local and global challenges.

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Oluchukwu Ikemefuna
Oluchukwu Ikemefuna

Oluchukwu Blessing Ikemefuna, a talented content writer from Anambra, Nigeria, found her writing passion in secondary school. Holding a degree in Biological Sciences from Federal University of Technology, Owerri, she specializes in blog writing across technology, finance, healthcare, education, and lifestyle sectors. With strong research and SEO skills, Oluchukwu creates engaging content globally. Her work aims to inspire and engage authentically while driving action. Outside work, she enjoys travel, reading, and movies as she grows as a skilled writer.

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