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Kenyan Government to Hire Social Media Influencers for Official Communication Campaigns
The Kenyan government plan to hire social media influencers signals a smart shift to digital communication. With Kenyans increasingly active on social platforms, the government wants to use trusted voices to spread official messages. The National Communication Strategy outlines spending up to $770,000 (KSh100 million) yearly to contract influencers and bloggers for amplifying government programmes and raising awareness.
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Led by the Ministry of ICT alongside the Presidential Communication Service and Office of the Government Spokesperson, the Kenyan government’s plan to hire social media influencers aims to strengthen online presence amid rising digital scrutiny. The plan includes 10 macro-influencers (over 100,000 followers) paid $770 (KSh100,000) per quarter, and 20 micro-influencers (10,000-100,000 followers) earning $385 (KSh50,000) each quarter. These creators will develop hashtags and produce aligned content on key areas like healthcare, affordable housing, agriculture, and employment.
Kenya boasts one of Africa’s top influencer markets, with brands investing $5 million (KSh645 million) in 2025. Dennis Itumbi, Head of Presidential Special Projects and Creative Economy, notes the government has redirected ad spending to digital platforms and content development. Selected influencers must submit proposals to the Creative Economy Office, detailing how they’ll communicate projects in accessible, educational ways.
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The Kenyan government’s plan to hire social media influencers seeks to clarify policies, boost engagement, and counter misinformation. Itumbi emphasises improving message clarity and reach. While promising better public connection, success hinges on transparency to maintain influencer trust and audience credibility.
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