Infobip Expands Partnership with Oracle for Better Customer Communication Tools

Infobip, a leading global cloud communications platform, has expanded its longstanding partnership with tech giant Oracle. 

This deeper collaboration sees Infobip become an Independent Software Vendor (ISV) with access to Oracle Integration Cloud. 

The Infobip Oracle partnership promises a range of benefits for businesses utilizing Oracle solutions. 

By leveraging Infobip’s robust omnichannel platform through the Oracle Cloud Marketplace (OCM), companies can now orchestrate powerful and personalized customer interactions. 

This enhanced communication strategy has the potential to significantly improve customer satisfaction, sales figures, and overall campaign performance.

Seamless Communication Through a Unified Platform

The Oracle Cloud Marketplace serves as a central hub for Oracle customers seeking trusted business applications and services. 

Through this marketplace, businesses can now access Infobip’s omnichannel capabilities, seamlessly extending the functionalities of Oracle Fusion Cloud Applications. 

Infobip’s communication channels cater to diverse industries, including banking, retail, e-commerce, hospitality, and leisure. 

This integration empowers Oracle users with valuable customer insights, allowing them to refine marketing campaigns and effectively nurture leads throughout the customer journey.

A key advantage of the Infobip Oracle partnership lies in its ability to streamline communication. 

By connecting various communication channels into a single, unified solution, businesses can create seamless conversations across multiple platforms. 

This includes the ability to implement failover options, ensuring the timely delivery of critical alerts and information to customers. 

Infobip’s commitment extends beyond the current offerings, with plans to develop further integrations through the Oracle Integration Cloud, constantly improving the communication experience.

A Powerful Combination: Unmatched Reach and Industry-Leading Solutions

The synergy created by the Infobip Oracle partnership is significant. 

Infobip brings to the table its extensive network, boasting over 800 direct operator connections and a staggering capacity to deliver more than 100 billion messages annually. 

This unmatched reach is strategically combined with Oracle’s top-tier marketing and sales solutions, catering to both B2C and B2B companies. 

This powerful combination aims to equip businesses with the tools they need to achieve their goals more effectively.

Understanding Oracle’s commitment to providing industry-leading customer experience solutions, Stephen Streich, Group Vice President of Product Management at Oracle Marketing, expressed his enthusiasm about the partnership. 

He highlighted the benefits for Oracle customers, stating that the collaboration with Infobip grants them access to cutting-edge communication solutions, empowering them to deliver continuous value to their customers. 

A Proven Track Record: Building on Past Success

The roots of the Infobip Oracle partnership can be traced back to 2018, when Infobip joined the Oracle PartnerNetwork (OPN). 

This initial collaboration allowed Oracle Cloud Customer Experience (CX) customers to leverage Oracle Responsys, Eloqua, and Digital Assistant for improved customer interactions.

The integration of Infobip’s solutions has demonstrably yielded positive results. 

Businesses have been able to deliver personalized, omnichannel messaging and cultivate strong customer relationships through popular platforms like WhatsApp, Viber, and SMS. 

Notably, these integrations have facilitated the management of over 18 billion interactions across 65 customers.

Read More: Apple Close to Finalizing Agreement with OpenAI

Addressing the Evolving Customer Landscape: The Importance of Conversational Experiences

Recognizing the growing consumer preference for interacting with businesses through familiar channels, Veselin Vuković, Global VP for Strategic Alliances & Partnerships at Infobip, emphasized the importance of offering a wide range of communication options. 

He explained that Infobip’s expanded collaboration with Oracle, through its ISV status, directly addresses this need.

By integrating Infobip’s comprehensive omnichannel communications platform across any Oracle solution available on the Oracle Cloud Marketplace, businesses can now create engaging conversational experiences. 

This strategic approach has the potential to drive conversions, boost sales, and foster stronger customer loyalty.

The expanded Infobip Oracle partnership signifies a major step forward in equipping businesses with robust and integrated communication solutions. 

As businesses prioritize enhanced customer experiences, such collaborations are poised to play a critical role in shaping the future of customer interactions across all industries.

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