Infobip Launches WhatsApp Voice Calling for Businesses

Cloud communications platform Infobip officially launches WhatsApp voice calling for businesses, introducing a powerful new way for companies to connect with their customers. This new feature, part of Infobip’s WhatsApp voice calling for businesses service, allows businesses to both make and receive voice calls directly through their WhatsApp Business numbers, making customer interactions faster and easier.

With the arrival of WhatsApp voice calling for businesses, companies can now engage in rich, real-time conversations via the WhatsApp app, which is used by millions of people around the world. Calls can be started in several simple ways, such as directly from WhatsApp chats, interactive messages, or links embedded on websites and mobile apps. The smart design ensures that customers never have to leave the WhatsApp environment, keeping the experience smooth and convenient.

One of the strengths of Infobip’s WhatsApp voice calling for businesses is its integration with Infobip Conversations, a cloud contact center solution. This means that customer support agents can switch easily between chat and voice calls while keeping all conversation history and details in one place. This seamless switch helps solve complex problems faster and gives customers a more personal and responsive service.

Infobip Launches WhatsApp Voice Calling for Businesses

Infobip’s new WhatsApp voice calling for businesses capability is available worldwide and supports industries such as retail, banking, airlines, and eCommerce. Businesses in these fields can now resolve issues more quickly and effectively by using voice alongside chat. Embedding voice calls inside WhatsApp reduces barriers for customers, helping calls to feel natural and frictionless. Furthermore, the platform provides simple reporting and billing through the WhatsApp Business Platform, making management easier for companies.

A standout feature of WhatsApp voice calling for businesses from Infobip is branded calling. When a verified business calls a customer, the caller ID shows the company’s name, logo, and a verification checkmark right on the phone screen. This not only reassures customers that the call is genuine but also helps fight fraud and increases the likelihood that customers will pick up. This branded experience builds trust and strengthens the company’s reputation during each call.

Dean Baker, Infobip’s Regional Sales Lead, said the new feature “enables our customers to deliver real-time, personalized support within a trusted app, resolve complex inquiries faster, and provide seamless transitions between chat and voice. This enhances customer satisfaction, builds trust, and improves operational efficiency.”

This launch is part of Infobip’s wider goal to offer trusted, safe, and branded communication channels for businesses. The WhatsApp voice calling feature aligns perfectly with this vision. Infobip also plans to roll out its Branded Calling ID (BCID) solution later this year, which will further enhance how businesses display their brand identity in voice calls across various platforms.

For businesses, having connectivity through WhatsApp, where billions already communicate daily, is a huge advantage. It allows customers to contact companies just like they call friends or family, quickly, easily, and securely. This new tool simplifies important conversations, like solving complex problems, discussing orders, or getting personal assistance, all inside a platform people already trust.

Thanks to the launch of Infobip’s WhatsApp voice calling for businesses, companies now have a richer way to communicate, helping them build stronger relationships with their customers and deliver efficient, high-quality support. With this development, Infobip continues to play a leading role in advancing enterprise communications around the world by combining voice, chat, and branded features in one seamless experience.

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