How to Run Facebook Ads for Small Businesses in Nigeria

You are a small business owner in Nigeria, and you want to continually find ways of reaching new customers for the expansion of your businesses. To cut short long talks, running a Facebook ad for your small business will bail you out low patronage.

With over 2.7 billion monthly active users, Facebook is an attractive platform on which you may wish to advertise your business. Running ads on Facebook can be overwhelming, especially if this were to be your first attempt with digital marketing. But it can effectively be one sure medium to reach other people in Nigeria.

If appropriately carried out, you can make correct promotions of your products or services and grow your business online.

This article is going to walk you through the process of how to Run Facebook Ads for Small Businesses in Nigeria and highlight every important tips you need to know about running Facebook ads in Nigeria

What are Facebook Ads?

Facebook Ads are forms of online advertisements that enable businesses to create and showcase adverts across several platforms, including but not limited to Facebook and Instagram. The ads could be targeted toward certain audiences based on their demographics, interests, and behaviors, among others.

Also, they have made it possible for businesses to reach out to people based on their interests, age brackets, locations, and lots more. With this, the small-scale businesses in Nigeria are going to get to the right people who would show interest in their respective products.

You can use ad format images, videos, or slideshows; hence, it will be easier to catch the attention of a potential customer.

You can drive website traffic, generate leads, increase sales, and create brand awareness through Facebook Ads.

How Much Does it Cost to Run a Facebook Ad in Nigeria?

The cost of running a Facebook ad in Nigeria is determined by several factors, including but not limited to ad objectives, target audience, ad format, and ways of bidding.

This will be the average cost to run your Facebook ads in Nigeria, within the range of ₦500 to ₦5,000 per day, depending on your budget.

However, businesses can always spend more whenever they see results. You should know that the good thing about Facebook Ads is that it is relatively affordable since you control how much you want to spend.

Facebook Ads work on either a per-click or per-thousand impressions model. You can also pay per click, whereby anyone clicking on your ad would make you incur some costs, or you pay for every 1,000 views of your ad.

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How to Effectively Run Facebook Ads in Nigeria?

Running effective Facebook Ads means you have to have an awfully clear marketing objective. Do you want to drive sales, increase website visitors, or enlarge your social media following?

It calls for clarity on the target audience, the objectives of the ad, and the budget. Here are steps to get you started:

Setting Up of Facebook Ads in Nigeria

For you to run Facebook Ads in Nigeria, you have to create a Facebook Ads account, connect that with your Facebook page, and then set up a payment method that funds ads. Before setting up your ads, you should distinctly define your target audience and ad objectives.

Choosing Your Ad Objective

Before you actually begin to build your ad, you’ll want to determine the ad objective. Facebook has a handful of different ad objectives including awareness, consideration, and conversion.

Simply choose an objective that best aligns with your business outcome in driving website traffic, capturing leads, or driving sales.

Targeting Your Audience

The success of any Facebook ad targeting rests on targeting the right audience. It can also target audiences based on demographics, interests, behaviors, and many more. Avail yourself of the targeting features of Facebook to shrink your audience and grow relevance around your ad.

Creation of Engaging Ad Content

This would include all of the content of your ad – something appealing and relevant, and some great looks for images or videos. Ensure your ad copy is clear and concise; include your value proposition in an ad to encourage users to take action.

Budgeting and Bidding

Set your budget and bidding in alignment with your ad objective and the target audience. You can set a daily or lifetime budget and then select one of several bidding strategies that include Cost Per Click (CPC) and Cost Per Thousand Impressions.

Monitoring and Optimizing Your Ads

When the ads go live, make sure you’re keeping track of how well they are performing from time to time. Using Ads Manager, you’ll be able to view your ad metrics: reach, clicks, and conversions. Retargeting, ad content changes, and bid strategies will also help in better optimization for your objectives.

Also see: Meta Restricts Teen Chatting on Facebook and Instagram

How can I create a Facebook ad for my small business?

Below is the step-by-step process in creating a Facebook ad in very simple steps.

1. Create a Business Page on Facebook: A business page generally is the representation of your brand on Facebook. This would be the backbone of running your ad.

2. Choose Your Ad Objective: Choosing what you want to achieve from running the ad will fall into one of these categories: Brand awareness, Website Traffic, and Generate Leads.

3. Target Your Audience: Find the ideal customer. One that suits the necessary demographics, interests, behaviors, and connections. Facebook has a lot of options that will enable you to narrow down your target so your ad reaches users who are most likely to convert.

4. Set Budget: Decide how much you would like to spend on your ad. You can set either a daily budget or a lifetime budget-whichever works best for you. Facebook will do its best to evenly distribute funds based on this.

5. Create Your Ad: Add attention-grabbing visuals with a sharp headline and crisp text in your ad. Remember, most Facebook users scroll through the site on their smartphones, so this is what you want to optimize for.

6. Choose Your Ad Placement: You have several choices for where your ad should appear: on Facebook, Instagram, Audience Network, or Messenger.

7. Track and Optimize: Analyze your ad running on Facebook through analytics integration. Go through data to understand what keeps your ad behind and work to improvise the ad campaign.

Does Facebook Ads Work in Nigeria?

Yes, Facebook ads do work in Nigeria. With over 26 million users of the site in the country, this gives quite a wide audience for small businesses to tap into. Facebook ads target certain demographics, interests, and behaviors, giving you a really good shot at reaching your potential customers.

There are hundreds of companies effectively running Facebook ads in Nigeria for sales, creating brand awareness, and generating leads.

For instance, a fashion brand based in Lagos uses Facebook Ads to reach young women interested in fashion and beauty. Therefore, in three months, the company’s sales increased by 30 percent.

How Much Money Does Facebook Pay for 1,000 Views in Nigeria?

Facebook sells through an auction system in which advertisers bid their way into ad slots. Moreover, CPM depends also on the ad quality, targeting, and bidding strategy.

Facebook does neither pay directly for 1,000 views nor for regular ads. Anyway, your page has to be eligible for Facebook monetization, and as a content provider, you will have the possibility to earn money with the help of so-called Facebook In-Stream Ads, showing video ads in your videos.

That would mean the amount Facebook pays for 1,000 views varies about many other factors like location, engagement, and ad competition.

In Nigeria, the average price of CPM for Facebook ads costs anywhere between ₦500 to ₦2,000, roughly around $1.30 to USD 5.20. The cost of the ad will differ according to several factors including industry, ad quality, and targeting options.

The whole point of getting the best from the return on investment is to make sure that in return, you provide top-notch advertisements that actually can trigger certain factors in the perception of your target audience. 

In such a way, you are increasing your chances toward conversion, while the cost per acquisition decreases after some time.

How Much Does Facebook Cost Per 1,000?

This will place the cost of Facebook Ads in Nigeria between ₦500 to ₦5,000 for every 1,000 impressions; the cost depends on the audience targeted for the ad, among other factors in the bidding.

This would mean that if you had an average daily budget of ₦1,000 for running your ad in Lagos against an audience of 18- to 34-year-olds, it could cost approximately ₦1,500 per 1,000 impressions.

However, targeting a niche audience, like Abuja females aged between 25 and 44 years, may have your ads run around ₦3,000 per 1,000 impressions.

How to Run Free Facebook Ads for Small Businesses in Nigeria

Actually, running Facebook ads is an effective way of reaching possible customers. Of course, in any case, it’s beyond the scope of most small businesses to pay much attention to this channel due to the major budget that it requires. Of course, there are some ways through which you may run your ads for free on Facebook. Here’s how:

1. Avail Free Features on Facebook: Hard to believe, that most of the features that Facebook avails come for free. Leverage free usage of Facebook Groups and go live with Facebook Live to reach your audience and build brand awareness.

2. Leverage User-Generated Content: Ask your customers to share on Facebook their experiences with your business. That would be building greater awareness of the brand and better engagement.

3. Influencer Partnerships: Identify key influencers in the industry who will be instrumental in scaling your brand. Search for those with smaller followings but highly engaged audiences. These could be more open to collaborating in exchange for free products or services.

4. Run a Facebook Contest: One of the most efficient ways to build engagement and brand awareness is running contests on Facebook. Offer as a prize something that will mean something to your target audience. This should become an incentive that ensures users will share your contest with their friends.

Explore the 9 Ways you can Monetize your Facebook Account and Make Money in Nigeria

FAQs

Conclusion

Running a Facebook ad is among the most effective and cost-effective ways to reach new customers and grow your small business in Nigeria.

With these steps, you will be able to create effective Facebook ads that drive the right results for your business. Keep in mind targeting the right audience, creating appealing ad content, and regularly monitoring ad performance for its optimization.

Take your small business to the next level with Facebook Ads.

References

• prolanzdigitals.com-how to Run Facebook Ads for Small Businesses in Nigeria
• invoice.ng/how to Run Facebook Ads in Nigeria
• digitalmarketingskill.com/how to Run Facebook Ads for Businesses in Nigeria
• victorwinners.com/how to Run Facebook Ads for Small Businesses in Nigeria

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