15 Best Gift Cards in Russia

Gift cards in Russia have become one of the most thoughtful and convenient means of gifting someone. In 2026, they’re everywhere—from gaming sites and streaming services to cafes and online retailers.

People now prefer sending e-gift cards instead of gift wrapping. They’re fast, simple, and give the receiver the freedom to choose what they truly want.

In the Best Gift Cards in Russia, there is something for everyone. From the ever-popular Apple, Google Play, and Steam to Russian local favorites for food and fashion, these cards make it easy to gift.

Some even look for free gift cards in Russia through online deals or promotions. If you’re wondering where to buy gift cards in Russia, you’ll see them in stores, on marketplaces, and even on banking apps.

Here, we’ll take you through the 15 most popular gift cards in Russia for 2026—why Russians love them and how you can get yours easily.

Does Russia Have Gift Cards?

Yes, Russia has a wide range of gift cards, both physical and virtual. They’ve grown to become one of the most popular and easiest-selling ways of gifting in recent years. People love them because they’re convenient, flexible, and can be used on almost anything—from games and online purchases to delivery and travel.

In 2026, Russian gift cards are everywhere. You can get them from online retailers like Ozon, Yandex Market, or Wildberries, or get them directly from mobile applications. Many Russians also get free Russian gift cards through promo codes, loyalty programs, and referral rewards. They’ve become part of everyday life because they save time and also make gifting convenient.

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Why Gift Cards Are So Popular in Russia

Gift cards are also a default option for birthdays, holidays, or business presents. Russians love them because they take away the pressure of getting that perfect gift. You just choose a card, send it over electronically, and let the person buy whatever they desire.

They’re also handy—especially in big cities like Moscow, Saint Petersburg, and Kazan—where everyone’s always ordering online or using digital services. From food delivery services to entertainment subscriptions, there’s a popular gift card in Russia for everyone.

Below is a list of the most popular gift cards in Russia that are currently available — both international and Russian favorites.

1. Apple iTunes Gift Card

Apple iTunes Gift Card is one of the most popular gift cards in Russia. It’s a perfect option for any iPhone, iPad, or Mac user. You can buy apps, music, movies, books, or even pay for Apple Music or iCloud storage using the card. It’s multifunctional and suitable for both teenagers and adults.

The greatest part is how easy it is to get. You can buy it online from the Apple official site, online retailers like Ozon or Plati.ru, or even electronics stores and supermarkets.

For 2026, it is one of the top digital gifts because everyone likes having the freedom to choose their favorite Apple products or services.

2. Google Play Gift Card

For Android users, nothing beats the Google Play Gift Card. You can use it to buy apps, movies, books, and in-app items without linking your bank card.

Google Play cards are very popular in Russia to subscribe to YouTube Premium, buy mobile games, or rent movies.

It is available in different denominations, and you can purchase it online or as a physical card from big-box retailers. It’s also common to see people giving these cards as last-minute birthday or holiday gifts because they’re so versatile.

3. Steam Gift Card

The Steam Gift Card is any gamer’s dream. Russia is a huge gaming country, and Steam is one of the most used platforms. The card grants access to thousands of games, DLCs, and software.

No matter if it’s for PC gamers or e-sports players, a Steam card is always appreciated as a gift.

You can buy it in rubles on sites like Plati.ru or Yandex Market.

Easy to redeem, and you get the choice of digital and physical. No wonder it’s one of the best gift cards in Russia in 2026.

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4. PlayStation Gift Card

A PlayStation user’s favorite, naturally. The PlayStation Gift Card is perfect for PS4 and PS5 console owners who must buy games, add-ons, or subscriptions to PlayStation Plus. It’s a time-saver, no credit card is necessary, and it’s very easy to give as a gift.

You can buy it in game stores or online on sites like Ozon and M.Video. For 2026, PlayStation cards remain one of the most in-demand gift cards in Russia because of the fast-evolving gaming culture.

5. Xbox Gift Card

Like PlayStation, Xbox fans in Russia adore the Xbox Gift Card because of its versatility. It can be used on both Xbox consoles and Windows PCs.

You can buy games, movies, and even in-game cash. It’s also perfect for renewing Xbox Game Pass subscriptions.

You can buy it on Ozon, Plati.ru, and Microsoft official stores. For any FIFA, Call of Duty, or other big-name players in Russia, this card is a no-brainer.

6. Amazon Gift Card

Though there is no straightforward Amazon store in Russia, people still like to use Amazon Gift Cards. They allow Russians to buy goods from foreign sellers or present gifts to friends abroad.

It’s one of the most popular and easy-to-use cards. You can buy them online using resellers with support for international payments.

With an Amazon Gift Card, you can buy electronics, clothing, books, or almost anything. It is still one of Russia’s best gift cards for global shopping enthusiasts.

7. Spotify Gift Card

Russian audiophiles enjoy the Spotify Gift Card as it opens the door to ad-free listening, in addition to premium features. Whether Russian pop, global hits, or podcasts, Spotify Premium elevates the listening experience.

You can buy Spotify cards digitally from official resellers or offline stores that trade in international cards. They’re a hit among youths who want to personalize their music without charging a credit card.

8. Netflix Gift Card

The Netflix Gift Card is ideal for binge-watchers. It enables users to pay for their monthly subscription easily. You can offer it as a present to somebody or utilize it personally in case you do not want to link your bank card.

In Russia, Netflix still enjoys a healthy user base, and you can buy these cards online or through gift card sites. Whether you want to watch action movies, dramas, or documentaries, this card offers the freedom to view it all.

9. Yandex.Money Gift Card

Yandex.Money Gift Card is a product of Russia’s technology behemoth, Yandex. Their gift card is extremely convenient. This gift card can be used on a variety of Yandex services—Yandex.Taxi, Yandex.Eda (food delivery), and Yandex.Market (shopping). It is basically an all-in-one daily spending card.

Thia gift card can be bought directly from the Yandex app or from partner stores. It is one of the gift cards that are well-liked in Russia since it so easily becomes a part of daily life.

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10. VK Pay Gift Card

VK Pay is Russia’s largest social network, VKontakte. Using a VK Pay Gift Card, one can pay for music, digital gifts, or in-app purchases. Young Russians adore it as it integrates directly with VK apps and games.

VK Pay cards can be purchased online or via VK’s official website. It makes an ideal gift for teens and avid VK users who spend a lot of time on the website.

11. Ozon Gift Card

Ozon has been dubbed the “Amazon of Russia,” and their Ozon Gift Card is redeemable for thousands of items ranging from gadgets and clothing to foodstuffs and personal care products. It’s one of the most versatile cards you can give.

You can buy it online from the Ozon website or physically. They do have physical cards and e-vouchers that you can send by email instantly. With Ozon’s wide range of products, it’s no surprise that it’s one of Russia’s top gift cards.

12. Wildberries Gift Card

Wildberries Gift Cards are ideal for shoppers. The website sells everything—fashion, electronics, accessories, and even home goods. Russians love Wildberries for its fast delivery and ongoing discounts.

You can buy their gift cards online, in-branch, or via partner banks. They’re also well-liked for corporate gifts or incentives because of their flexibility.

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13. Burger King Gift Card

A foodie enjoys a Burger King Gift Card. It’s usable in any Burger King establishment across Russia. For burgers, fries, or dessert, it’s a simple but fun gift.

You can buy it physically at stores or purchase a digital one online. It’s a small but thoughtful way to thank a co-worker or friend.

14. IKEA Gift Card

For home and lifestyle enthusiasts, an IKEA Gift Card is perfect. You can use it to buy furniture, home decor, or home improvement items. It’s a good gift for weddings, housewarmings, or a person moving into a new home.

IKEA cards can be purchased in stores and online and can be used in both physical and digital formats. In 2026, IKEA remains one of the most popular gift card brands in Russia among trendy consumers.

15. Airbnb Gift Card

The Airbnb Gift Card is perfect for someone who loves to travel or try new things. With it, one can book stays or experiences anywhere in the world.

Regular Russian travelers find this card convenient to use for both local and international travel.

It can be bought online and sent via email right away. It is a perfect gift for someone who values experiences over tangible gifts.

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How Much is $100 iTunes Card in Russia?

The cost of a $100 iTunes Gift Card in Russia generally depends on the seller’s fees and exchange rate. As of 2026, it ranges from ₽9,000 to ₽10,500 rubles.

There may be a little service charge from some online shops, particularly for foreign cards, but the cost remains in that range.

It is always preferable to buy from official resellers or authorized sellers to avoid counterfeit or previously used cards. Secure websites like Ozon, Plati.ru, and Yandex Market are great places to buy.

Which Store Can I Buy Gift Card in Russia Online?

If you are wondering where to buy gift cards in Russia, there are several legit and convenient online sources:

Ozon.ru – both local and international gift cards like Steam, Apple, and PlayStation are available.
Yandex Market – perfect for Yandex services and partner brands.
Plati.ru – foreign digital codes and gaming gift cards are in demand here.
Giftcards.ru – offers an extensive range of international and local gift cards.
M.Video and Eldorado – entertainment and electronics gift cards are in demand here.
Beeline and MTC Stores – digital cards and mobile top-ups.

You can also buy directly from brand websites like Apple, Google, or Spotify for instant digital delivery.

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How Much is $100 Gift Card in Russia to Naira?

In 2026, exchange rates fluctuate, but generally, $100 equals around ₦150,000 to ₦160,000.

So if you’re comparing the value of a $100 gift card in Russia to naira, that’s roughly the range you’ll get.

Keep in mind that prices can vary slightly based on platform fees, conversion rates, or card type. Always check the latest rates before buying or trading international gift cards.

How to Redeem Gift Cards in Russia

Redeeming a gift card in Russia is simple. For digital cards, you’ll usually receive a code by email or SMS.

For Apple and Google cards, enter the code on the App Store or Play Store.
For Steam or PlayStation, redeem on your gaming account.
For local platforms like Yandex or Ozon, you just apply the code while checking out.

Most platforms have clear guidelines on their websites, and you can redeem as soon as the code is entered.

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Are There Free Gift Cards in Russia?

Yes, there are ways to get free gift cards in Russia. Some brands and apps have promo campaigns, questionnaires, or loyalty programs where users get points for shopping or referrals.

Apps like Yandex, VK, and Ozon occasionally reward users with gift cards for completing minor tasks, referrals, or during holidays. It does not happen every day but often enough to keep an eye out for.

Frequently Asked Questions

Can I buy a Russian gift card from outside?

Yes, most foreign websites like Giftmall, Amazon, and Plati.ru allow you to buy and send digital gift cards to someone in Russia.

Are Russian gift cards region-locked?

Some are. Apple, Steam, and Google Play cards, for example, are usually region-specific, so make sure to buy a Russian version for local accounts.

Can I resell my unwanted gift card in Russia?

Yes, but only through official resale websites like Plati.ru or trusted Telegram trade channels.

What’s the safest way to buy gift cards online in Russia?

Always buy from verified websites, avoid random social media sellers, and use secure payment methods like Yandex Pay or Mir.

Can I use Russian gift cards abroad?

It depends on the brand. International cards like Visa/Mastercard can work anywhere on the planet but not the local ones (Ozon, Yandex Market).

Final Thoughts

The popularity of gift cards in Russia shows how highly Russians value flexibility and convenience. Regardless of whether it is an international brand like Apple, Google, and Amazon or a local giant like Yandex, Ozon, and Wildberries, there is a card to fit any taste and lifestyle.

They’re perfect for birthdays, holidays, corporate rewards, or just gratitude. And with online access, you can buy or send one in seconds.

The next time you’re thinking of a thoughtful but easy gift, spare the trouble—get one of the Best Gift Cards in Russia, and let your loved one decide precisely what they want.

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