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Facebook Tests £9.99 Monthly Fee for Users Posting More Than Two Links
Facebook is shaking things up again, folks. Meta Platforms Inc., the big boss behind Facebook, is running a test where they charge users a £9.99 monthly fee just to post more than two links. Facebook tests £9.99 monthly fee for users who want to share links freely on their professional mode profiles or Facebook Pages.
Here’s how it works in this trial: If you’re not shelling out for a subscription, you’re capped at two links per month in your posts. But if you grab that Meta Verified plan, starting at $14.99 a month, you get to post links without the headache. Facebook tests monthly fee for users hitting those who rely on sharing outside stuff to drive traffic.
A Meta spokesperson kept it straightforward, calling it “a limited test to understand whether the ability to publish an increased volume of posts with links adds additional value for Meta Verified subscribers.” Even in the test group, you can still drop affiliate links, add comments, or share stuff inside Meta’s family, like on Facebook, Instagram, or WhatsApp. No total lockdown there.
Social media whiz Matt Navarra nailed it when he said this shows how platforms are flipping free features into paid ones. “For creators it reinforces a pretty brutal reality that Facebook is no longer a reliable traffic engine and Meta is increasingly nudging it away from people trying to use it as one,” he explained. He added that it’s a wake-up call: “Meta will always optimize for Meta, first.” Spot on, right? This Facebook monthly fee for users posting more than two links feels like another nudge away from treating the platform like your personal billboard.
This isn’t happening in a vacuum, it’s part of a bigger mess around paid verification and locked-up content on social media. Just earlier this month, the European Commission slapped Elon Musk’s X with a €120 million fine for letting folks buy blue checkmarks without real ID checks. They said it tricked users and opened the door to scams. Over in the US, folks like Secretary of State Marco Rubio and FCC chair Brendan Carr pushed back, calling it regulatory overreach on American tech giants.
Navarra sees clear ties between Meta’s move and what Musk did on X. Both are about wrapping must-have tools, like easy posting, behind a paywall. “This isn’t really about verification as much as about bundling survival features behind a subscription,” he pointed out. He warned creators and businesses: Don’t bet everything on one platform anymore. With these limits and algorithms calling the shots, your reach could tank, and now it might cost you to fix it.
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Meta’s keeping publishers out of this trial for now, saying they’re just probing ways to make paid subs feel worth it. But watchers say it’s a sign of deeper clashes in social media land. Platforms want to push their own content, control what blows up, and squeeze cash from everywhere, while users and regulators keep an eye on how it messes with everyday experience.
At the end of the day, this ramps up the headaches for creators, small businesses, and news outlets trying to stay visible. Facebook testing £9.99 monthly fee for users is just the latest twist in a world where subs and algo tweaks rule the game. You’ll have to get craftier with your strategy to keep that audience hooked.
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