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Bokra, a flourishing entity amongst Egypt’s fintech players, has managed to secure an important $4.6 million pre-seed round.
This influx of cash will push the company’s ambitious intentions of transforming wealth management within the Middle East and North Africa (MENA) region.
DisrupTech Ventures, a reputable venture capital firm that is known for promoting innovation within the MENA tech community, took the lead in this phase of pre-seed investment cycle around Bokra.
Besides, SS Capital also took part in this deal with other silent investors.
Established by Ayman El-Sawy in 2023, Bokra is dedicated to providing opportunities for small and medium-sized enterprises (SMEs) as well as ordinary individuals to easily grasp saving and investment matters.
Fundamentally, the company has come up with a platform oriented towards achieving various financial goals, which is characterized by its user-friendly nature.
Bokra gives priority to purpose-driven investment and saving products over other business companies.
This denotes that, as far as the application is concerned, investment selections are tailored according to particular objectives and dreams of different investors who want to save money for touring the globe; paying school fees for their kids’ studies or peaceful life after retirement.
So as there can be a lot of personalization in this regard according to each investor himself/herself; apart from other things; Bakra also relies on collateralized debt obligations (CDOs) which are its main uniqueness features among such regulators throughout Egyptian financial market as well as around African region.
These are generally good means providing some form surety norms, hence becoming more attractive those that are not highly risky especially taking into account the typical Egyptian people even though they invest in stock and securities.
Bokra’s Pre-seed funding of $4.6 million is aimed at helping drive its expansion. The launch of the Bokra app is among the main uses of these funds.
This application will serve as an intermediary through which the company can provide its customers with ease of use and accessibility in managing their investments.
In addition to launching the app, Egyptian Fintech, Bokra, will use the investment capital to diversify its product line.
By offering more varied investment opportunities, the company hopes to attract different types of investors based on their risk tolerance levels and financial targets.
As such, Bokra will be able to reach out to a larger number of users in Egypt.
Read More: Egyptian Fintech Startup MoneyHash Secures $4.5 million for Payment Services in Africa
Bokra is committed to consolidating its position in Egypt while agitating for a geographical spread across the entire MENA.
The pre-seed funding makes provision for resources required to establish itself in fresh markets thereby making it possible for Bokra’s new wealth management approach to reach a greater market segment.
What will enable BOKRA to transform old-fashioned wealth management practices within the MENA region is the availability of a user-friendly platform, individualized investment plans in addition to asset-backed securities that are secure.
Therefore, how they decide to utilize this money which was provided before they started (pre-seed) would help them realize their big dreams as well as facilitate rise among new investors throughout Egypt and elsewhere.
Their belief in Bokra’s potential to disrupt the wealth management industry is what made the participation of DisrupTech Ventures in the funding round noteworthy.
The funding from DisrupTech Ventures validates Bokra’s innovation as well as addressing the wide gap witnessed in the MENA market.
Egypt is quickly becoming a fintech hub and Bokra is a prime example of how this potential is being realized.
An up-and-coming-hour south start-up like Bokra are an indication that Egypt will soon be a focal point for fintech startups operating in or looking at North African and Middle Eastern countries.
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