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Marketing technology (martech) tools are vital for African startups, transforming complex or previously impossible marketing tasks into manageable and often automated processes. However, these tools can be expensive, particularly for bootstrapped African startups, as most charge in US dollars, which…
Elara Solutions, a leader in data and digital consulting with deep expertise in modern data architecture, is proud to announce its collaboration with Snowflake, the AI Data Cloud company. This alliance marks a significant milestone in Elara’s mission to deliver…
As Africa’s digital economy continues its remarkable growth trajectory, businesses across the continent face both unprecedented opportunities and unique challenges. From established enterprises in Lagos and Nairobi to emerging startups in Accra and Johannesburg, organisations are seeking effective digital strategies…
Have you ever bought or received a gift card you couldn’t use at the end of the day? It happens more frequently than you think. Since gift cards aren’t widely accepted for purchases in Nigeria, many people look for ways…
Despite years of innovation, crypto still feels hard to use. For many people across Africa and beyond, onboarding into the blockchain world is intimidating. Between managing seed phrases, paying unpredictable gas fees, and understanding wallet types, the technical friction is…
The digital revolution in Africa is in full swing, with startups driving innovation in fintech, healthtech, e-commerce, and logistics. However, as these businesses embrace digital transformation, cyber threats have also escalated. Cybercriminals are targeting African startups, often exploiting their lack…
Citizenship by Investment (CBI) programs are more than just a passport. They offer a world of opportunities that go beyond borders and break down barriers to global mobility. These programs let investors gain citizenship in a new country through financial…
