Apple Achieves Milestone as First $1-Trillion Global Brand

Apple $1-trillion Global Brand: Apple, a technology giant, has attained a milestone, becoming the first brand to surpass $1 trillion in brand value. Apple’s brand value went up by 15% from the previous year.

This development solidified its position as the world’s most beneficial brand for three consecutive years in 2024.

According to Kantar’s BrandZ Global, Alphabet’s Google followed Apple, valued at $753 billion. While Microsoft is at $713 billion. The ranking was released on Wednesday. 

Apple $1-trillion Global Brand

The tech giant recently unveiled new AI features. This development is expected to rekindle demand for iPhones and change a sales decline for its biggest-selling product. 

The decline is due to choppy consumer spending and resurgent tech rivals.

Also Read: Apple’s Next Step for AI: Unveiling its Plans for AI Technology

With a market capitalisation of $3.18-trillion, Apple was just behind Microsoft at $3.22-trillion, and ahead of AI chip powerhouse Nvidia at $2.97-trillion.

An analyst at Counterpoint, said, “Apple has consistently delivered products, services, and messaging that resonate deeply with consumers, creating a loyal following.”

Apple Overtakes Microsoft 

With a market capitalization of $3.25 trillion, Apple overtook Microsoft, which stands at $3.24 trillion, as the world’s largest company by market cap. Microsoft is ahead of NVIDIA, which has a market value of $3.06 trillion.

Recall Silicon Africa reported that Nvidia’s brand value nearly tripled to over $200 billion from the previous year, ranking it as the sixth most valuable brand. 

Kantar ascribes Nvidia’s rise to the strong investor confidence in the company’s climactic role in significant tech innovations such as generative AI, autonomous mobility, and spatial computing.