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Malawi’s communication regulator has called on MultiChoice Malawi to lower its high subscription fees. The goal is to make the company’s services cheaper and easier for more people to use. This push comes amid worries that current prices keep many Malawians from enjoying TV entertainment and news.
The acting director general of the Malawi Communications Regulatory Authority (MACRA), Mayamiko Nkoloma, made these strong comments during a meeting with MultiChoice leaders. The meeting happened this past weekend. Both sides talked about key issues like growing access to digital TV services. They also discussed ways to improve teamwork between MultiChoice and MACRA.
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Nkoloma pointed out that high prices are a big problem. They stop many people from getting information and fun through TV. He stressed that everyone, no matter how much money they have, should be able to watch these services. “We need broadcasting to reach all economic backgrounds,” he said. With Malawi facing tough economic times right now, Nkoloma urged MultiChoice to change its pricing. He wants them to make packages that everyday people can afford.

Many Malawians struggle with rising costs of food, fuel, and other basics. This makes expensive TV subscriptions feel like a luxury few can touch. MACRA believes affordable prices will help more homes connect to digital broadcasting. It could open doors to education, news, and local shows that build the nation.
In response, MultiChoice Malawi’s managing director, Averess Ndlovu-Chella, showed willingness to act. She said the company cares about Malawi’s media and entertainment world. “We are committed to looking at different ways to review our pricing,” she explained. This is part of their plan to grow the industry and serve more customers.
Ndlovu-Chella highlighted MultiChoice’s role in supporting local creators. The company offers a big mix of shows, movies, and sports from around the world and home. She wants to work closer with MACRA for better results. “We need a friendly and effective relationship,” she added. Ongoing talks with the regulator will help solve problems and spot new chances. These efforts aim to help viewers and the whole TV sector.
She also asked MACRA for help with one big issue: sending money back to the parent company in South Africa. MultiChoice says smooth money transfers are key. They keep operations running and allow more spending on new content and better services. Without this, growth could slow down.
This meeting marks a positive step. It shows both sides want to team up for Malawi’s good. MACRA pushes for fairness in pricing to include everyone. MultiChoice promises to explore changes while seeking support for its business needs. People hope this leads to cheaper plans soon.
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For now, MultiChoice services like DStv remain popular for premium content. But with economic pressures, many families skip them or share decoders. Lower fees could boost sign-ups and bring fresh local stories to screens. Watchers across Malawi wait to see what happens next from these talks.
As digital TV grows in Africa, cases like this highlight the balance between profit and access. Regulators like MACRA play a vital role in protecting consumers. MultiChoice, a giant in pay-TV, must adapt to local realities. Success here could set an example for other countries facing similar fights.
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