Egypt’s Instabug Rebrands as "Luciq" to Better Represent Its Range of Products

Egypt’s Instabug has changed its name to Luciq, a move that highlights how the company has grown and changed over the years. Instabug started back in 2016 as a simple tool that helped mobile app developers find bugs in their apps. But the company’s services have expanded, and the old name no longer shows the full picture of what they now offer. This rebranding marks a new chapter for the startup as it moves beyond just bug detection.

Instabug was well-known for helping app developers understand how their mobile apps perform and how users experience them. Its platform was designed to work for all kinds of businesses, whether small independent developers or big companies, giving them the tools to monitor their apps, get alerts about problems, and fix bugs quickly. The company became even more popular after raising $46 million in funding in 2022, which helped it grow and add new features.

But the CEO and co-founder, Omar Gabr, says that this rebrand is not just about changing the logo or name. It shows how much the company has evolved. He explained, “Instabug was rooted in our earliest product, crash reports and bug tracking, but today we have become much more. Luciq is about being forward-looking and expansive, and it doesn’t hold us back to the past.”

What Luciq is doing now goes beyond what most people think of as app monitoring. The company calls its new approach “Agentic Mobile Observability.” This means using smart AI agents that don’t just report problems but actually work with developers to find the issues, fix them, and make sure the fixes work—all in real time. This turns what used to be a reactive, stressful task into a smooth, automatic process. In Omar Gabr’s words, “It’s not just monitoring anymore—it’s mobile observability that acts on your behalf.”

The rebranding to Luciq also comes at a time when mobile apps have become the main way billions of people connect with digital services. Because of this, the quality of these apps is more important than ever before. To meet the high standards companies now expect, Luciq needed a brand that shows how serious and smart their technology is. The new name will help Luciq reach more companies that rely heavily on mobile apps and also lead in a new category that better fits the future of app development.

With Luciq, mobile developers get a powerful new tool. AI takes care of routine work like spotting and fixing bugs, letting teams focus on making their apps better and more enjoyable to use. This not only speeds up development but also lowers stress for developers. Luciq is already helping big companies worldwide and is expanding in key regions like the Middle East and Africa, where mobile technology is essential.

This change from Instabug to Luciq shows how a company from Egypt can keep up with the latest technology trends and grow to meet new challenges. Luciq is using artificial intelligence to change how people build and maintain mobile apps, turning traditional monitoring into smart, automatic problem-solving. The rebrand sends a clear message that the company is ready for the future and is leading the way in mobile technology innovation.

In summary, Egypt’s Instabug rebrands as Luciq to better represent its wide range of new products. Luciq uses AI to help app teams watch over their apps and fix problems automatically. This smart new approach prepares the company to meet the growing and changing needs of mobile app developers everywhere. Egypt’s Instabug rebrands as Luciq to lead this exciting new step in technology.

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