15 Top Online Shopping Sites in Nigeria |2025 Update

Online shopping in Nigeria has drastically changed the way retail business is done. It has made it easy to make purchases among shoppers who may not need to leave their comfort. With the availability of various online shopping sites in Nigeria, purchase is now as easy as tapping a screen..

So, whether you live in Lagos, Abuja, Port Harcourt, or any urban center, the best online shopping sites in Nigeria offer countrywide delivery, flexible payment options, and round-the-clock support.

In this comprehensive writing, we will review the 15 Online Shopping Sites in Nigeria where Nigerians can safely shop online.

Do Nigerians buy more from online stores than from physical stores?

While e-commerce is growing fast in Nigeria, most retail still happens in physical markets. However, increasing internet access and smartphone use are shifting buying habits. A 2024 analysis notes that Nigerians still rely heavily on local markets, but top urban dwellers are shopping online more.

Industry observers say online retail accounts for a small but rising share of overall retail. Many Nigerians do multiple shopping: they still buy basic goods (food, household) in person, but increasingly purchase electronics, clothing, and appliances online.

The COVID-19 pandemic accelerated online adoption. In short, physical markets remain dominant for everyday needs, but online sales (especially for gadgets, fashion, and appliances) have grown substantially in recent years.

What is the largest online store in Nigeria?

Jumia Nigeria is widely considered the largest online store in Nigeria. Launched in 2012, Jumia has grown into a full-scale online marketplace that offers products ranging from electronics and fashion to groceries and beauty items.

The company operates across major Nigerian cities, supports third-party sellers, and manages its own logistics and payment systems, such as Jumia Logistics and JumiaPay.

According to Statista and various e-commerce analytics, Jumia boasts the highest monthly traffic among all Nigerian online retailers, solidifying its position as the market leader in Nigeria’s e-commerce space.

Jumia’s success is largely attributed to its aggressive promotional campaigns, wide product categories, and consistent customer service. It’s also the go-to platform during shopping festivals like Black Friday and Tech Week, attracting millions of unique visits and transactions.

What do Nigerians buy the most online?

Nigerians purchase a wide range of products online. The most popular categories include:

Electronics and Gadgets: Phones, computers, TVs, and accessories are top sellers on sites like Jumia, Konga, and Slot.
Fashion and Apparel: Clothing and shoes from local and international brands are popular, though specific data is proprietary.
Home Appliances: Kitchen appliances and home electronics (microwaves, refrigerators) are frequently ordered from online malls.
Groceries and Daily Essentials: Online supermarkets like Supermart.ng have become popular for grocery shopping, offering home delivery of food and household items.
Services and Digital Products: Airtime, bill payments, and now even medical prescriptions can be handled online.

Tech gadgets and large appliances lead the list, with daily consumer goods gaining quickly via platforms like Supermart. Nigerians also buy imported goods through sites like Amazon, AliExpress and Temu (especially when local prices are high), although local purchases dominate due to delivery speed.

10 Best Online Shopping Sites in Nigeria

Let’s take a deep look at the best online shopping sites in Nigeria. These platforms are ranked based on reputation, user interface, payment security, product variety, and customer service. They include;

Jumia Nigeria
Konga
Jiji.ng
Slot.ng
PayPorte
Kara Nigeria
Supermart.ng
AliExpress
GidiCartel
Temu
ShopInverse
Pricepally
VConnect
Fouani Nigeria Online Store
Pointek Online Store

1. Jumia Nigeria

As the largest e-commerce platform in Nigeria, Jumia remains the number one destination for online shopping. Its user-friendly mobile app and website are accessible even on low bandwidth. The platform supports a wide range of categories, including smartphones, fashion, groceries, home appliances, and more.

Jumia also supports multiple payment options, including JumiaPay, which offers cashback and installment payment plans. Fast delivery, verified sellers, and frequent discount campaigns contribute to its continued success.

2. Konga

Founded in 2012, Konga is one of the oldest and most reputable online shopping sites in Nigeria. After merging with Yudala in 2018, Konga rebranded and became a powerful force in e-commerce and logistics.

It offers a comprehensive product range and operates a hybrid model combining online and offline retail. KongaPay ensures secure transactions, and its nationwide delivery makes it accessible to most Nigerians.

3. Jiji.ng

Jiji is a classifieds platform that connects buyers and sellers directly. It hosts a massive inventory of both new and used products, including electronics, vehicles, real estate, and services.

Sellers list items while buyers negotiate directly, making it a suitable choice for bargain hunters. With strong safety protocols and user verification, Jiji is a trusted platform for high-value transactions.

4. Slot.ng

Slot Nigeria started as a physical retail chain and successfully ventured into e-commerce. It is known for authentic electronic products including smartphones, laptops, and accessories.

Customers trust Slot for warranty-backed products and genuine brand offerings. The site is particularly popular among tech enthusiasts who value transparency and durability.

Also check out: 25 Fast Growing DTC Startups & Companies to Watch in 2025

5. PayPorte

Initially launched as a fashion and lifestyle store, PayPorte has evolved into a full-range e-commerce platform. Known for trendy fashion items, PayPorte offers a seamless user experience, quick deliveries, and excellent customer service.

It remains especially popular among the youth demographic and urban shoppers seeking stylish items at competitive prices.

6. Kara Nigeria

Kara is a reliable shopping destination for electronics, home appliances, and computing gadgets. The site offers good deals on phones, power banks, and generators.

Kara stands out for its customer support and detailed product descriptions, which help buyers make informed decisions. The platform also offers installation services for selected products.

7. Supermart.ng

Supermart is an online supermarket catering mostly to Lagos residents. It offers a wide selection of groceries, fresh produce, household supplies, and personal care items.

It allows customers to shop for over 60,000 products and enjoy same-day delivery. Supermart is ideal for busy professionals and families who prefer home delivery for their essentials.

8. AliExpress

A global e-commerce marketplace (China-based) that ships internationally. It’s extremely popular for cheap gadgets, accessories, and fashion. AliExpress has many sellers offering products at very low prices. Nigerians often use forwarders or direct shipping.

Note delivery can take weeks, but it’s a go-to for hard-to-find or low-cost items.

9. GidiCartel

GidiCartel is an emerging Nigerian e-commerce brand focused on premium and luxury items. The platform offers fashion, accessories, and tech gadgets aimed at urban professionals.

Their curated inventory and attention to quality control make it stand out. GidiCartel also offers international brands and exclusive designer items that are hard to find elsewhere.

10. Temu

A new international platform (owned by PDD Holdings, same as Pinduoduo) that has aggressively advertised in Nigeria. Temu offers a mix of products (fashion, tech, home goods) at very low prices. It’s similar to AliExpress and has fast promotions. As of 2025, it is widely used for cheap imported goods.

11. ShopInverse

ShopInverse focuses on gadgets, computer accessories, and software tools. Its inventory is especially appealing to students, developers, and IT professionals.

The platform offers free delivery for select items and seasonal discounts. Its detailed product specs and customer support make it a favorite for online electronics purchases.

12. Pricepally

Pricepally is an online grocery shopping site that is currently transforming the traditional retail models and has a growing demand for convenient, cost-effective solutions.

Luther Lawoyin founded it and has emerged as an online grocery store designed to address the challenges faced by consumers in accessing essential goods.

With a focus on affordability and social interaction, Pricepally has grown from its roots, becoming a leading force in Nigeria’s online grocery sector, offering a grocery delivery service that aligns with the evolving needs and preferences of its diverse consumer base.

13. VConnect

VConnect started as a business directory but has evolved into an e-commerce and service marketplace. Users can now order products and professional services such as plumbing, electrical works, and home cleaning.

This makes VConnect unique in combining goods and services on a single platform. The interface is well-organized and supports verified service providers.

14. Fouani Nigeria Online Store

Fouani is the authorized distributor for LG, Hisense, and other international electronics brands in Nigeria. Their online platform offers a wide range of TVs, refrigerators, air conditioners, and other household electronics with official warranties. Their prices are competitive, and their delivery service is efficient.

15. Pointek Online Store

Pointek is one of Nigeria’s top electronics retailers, with a robust online presence. It offers mobile phones, accessories, and home appliances.

The store is known for its flexible payment plans and strong after-sales service. Pointek has multiple fulfillment centers across major cities, enhancing delivery speed.

Also see: AliExpress, Chinese eCommerce Platform, is Set to Enter Ethiopia

FAQs

What is the largest online store in Nigeria?

jumia

What do Nigerians buy the most online?

Clothing, shoes, bags, and accessories

Which is better, Jumia or Jiji?

Jumia has the best deals due to frequent sales events. However, bargain hunters may find unique deals on Jiji for second-hand goods.

Conclusion

Nigeria’s e-commerce sector offers something for every shopper. Tech and electronics top the list of online purchases. Before buying, compare prices across sites and watch for promotions.

Check that the site delivers to your location and offers secure payment options. With the right knowledge, Nigerian shoppers can safely enjoy the convenience and variety of online retail.